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Exclusive: Full Text of Gaddafi Email to PR Firms

July 31, 2011 1:45 pm 10 comments

Libyan President Muammar al-Gaddafi. Photo: US Navy.

The Algemeiner has exclusively obtained the full text of an email sent by a Libyan official to worldwide Public Relations firms. The request serves as the latest in a number of measures taken by Libyan officials in an effort to influence public opinion in favor of Gaddafi and his continued hold on power in Libya. For more commentary by Algemeiner blogger Ronn Torossian click here.

Subject: Mission for Peace

Dear Sir/madam

My Name is Ali and I work for the “” at the Ministry of Information in Libya.

We are seeking to employ your PR company to present our just and fair case to the world. Libya has been under an unjustified media and PR attack which led to NATO’s military involvement since the 19th of March. We also face an armed rebellion that has been causing violence, terror and destruction in many parts of the country.

We have good moral, political and legal logic supporting our position as the legitimate, sovereign and popular government of Libya. We also have proofs in written, audio and video forms to take our case forward.

The African Union, Libya’s essential geopolitical space, has been supporting our effort to establish peace and security for all Libyans, so have important political figures from around the globe.

If we reach an agreement we will make sure it will be for the good of all Libyans and in accordance with the UN resolutions on Libya. We can formalise any deal with your organisation through a third party to help move things forward fast.

In particular, we need you to help us:

– Improve the image of the Libyan government in your country.

– Open direct communication channels to members of Parliament, party leaders and members of government.

– Create effective communication platforms for the members and leaders of the Libyan government.

– Assist the Libyan government to define their political and strategic mission and to transmit the statements in appropriate wording.

– Organize or assist in daily media briefings and/or formal media conferences.

– Organize off-the-record and on-the-record one-on-one meetings with opinion leaders of your national media.

-Take all measures to enhance the credibility of Libyan government and their representatives.

– Create a counter balance to the PR and media activities of rebels and the allied forces.

– Avoid action which is damaging to the image of the Libyan government.

– Day by day trouble shooting in media and PR sectors.

– Assist the Libyan government in managing contacts on the international political level.

-A wide range of publications, from2 to 4 page briefings all the way through to 250-page books.

– Commissioning a range of academic studies.

– Identifying and influencing existing and up-and-coming politicians,

Opinion makers and academics that have shown a non-interventionist approach.

– comprehensive constantly updated websites.

– A range of international conferences and speeches.

– Round-table meetings.

– Comprehensive media outreach identifying as many newspapers and journalists as possible.

We are off course open to your ideas and proposals.

Thank you

Ali Darwish

Mission for Peace

Ministry of Information


  • To this PR. your mission is hopless because you can not take 90 year old lady and make her look like 19 year old beauty ,

  • So this government is ruling the country for 42 years and has not defined the country Mission yet! What a government!

  • PR Week 10 June
    The UK’s top PR agency is working with the anti-Gaddafi rebels who have formed a new government in Libya.

    Chime Communications chairman Lord Bell said Bell Pottinger, number one in PRWeek’s Top 150, was actively working for the National Transitional Council, although no contract had yet been signed.

    ‘Bits and pieces are going on,’ said Bell. ‘We are involved in it all, but no one has made any decision and contract. At the moment, the work we are doing for them is informal. Whether we will get in a situation with people in which it will come to something, I’m not sure.’

  • I substituted “Israel” for “Libya” and it read just as convincingly.

    • Amazing . Come to think of it you are right.

    • harry freedman

      what an amazing reply; your reading is obviously either incredibly selective or dyslexic
      a claqssis comment from someone who cannot maintain any objectivity.
      i wonder if the negative comments were about Israel whether you would feel just as free to substitute them for Lybia, Saudi Arabia, Syria, Tunisia,hamas, the plo or hezbolah

      if you dont like Jews, just say so

  • Billy Bernstein

    Amazing that this killer can think a PR agency can wash his crimes away.

    • your comment proves that rebel hired PR agencies did good job brainwashing you

      • Yes we are all zombies. We dd not witness the past 42 years of Gaddafi. Grow up ! The lunatic should be in a mental hospital not leading a country. If you don’t see that then you should be there too

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