Sign up now to receive our regular news briefs.

Public Relations & Personal Reflections From Israel

August 3, 2011 2:43 pm 3 comments

Start-up Nation the now famous book about the story of Israel's economic miracle.

Whenever I visit Israel, I feel a new perspective on life, values, Judaism and the world. Some random inspirations from a recent visit:

The Israeli economy seems to be flourishing, with VC and private equity funding everywhere. A friend of mine is a serious entrepreneur in his mid-30s. After he saw the Facebook movie, “The Social Network,” he took two months off to travel Europe and the Far East. Intent on starting new technology companies, to cash in on the next digital wave, my friend attended conferences and met with smart people.

He returned to Israel and quickly succeeded in raising $5 Million for three new businesses (together with a few million of his own capital investment) and is off and running. This isn’t uncommon in Israel. (Could one imagine how rare it is in the U.S.?) He also started a fund of his own to incubate Israeli companies. As he says, the Israelis have great technologies but don’t know how to monetize them. So he helps raise money, finds employees, accountants, law and PR firms and other services that will enable these companies to grow. One cannot imagine how much innovation I saw during a visit to two entrepreneurship forums at two different Universities at which I spoke; encouraging.

I was inspired by a recent breakfast I had with Naftali Bennett, the 39-year-old director general of the Yesha Council, the umbrella group of Jewish communities in Judea & Samaria (“West Bank”). He lives in Ra’ananah, an upscale Israeli city, and felt the need to become actively involved in politics after his best friend was killed in the 2006 war against Hezbollah in Lebanon.

He asked himself: “What does the world want from us; what do the Arab nations want from this small Jewish State?” Concerning the Israelis, he commented, “Israelis born in the 1970s never questioned our existence,” and he felt the need to become involved. He views one of his tasks as doing all he can to change the uber-liberal institutions in Israel, which are fundamentally opposed to the views and beliefs of many people in Israel. These include the media, court system, and universities.

Bennett is also among the rare Zionists who care about the PR brand of Israel – he started “Israel Sheli” (My Israel), a network of pro-Israel activists committed to spreading Zionism online. It is dedicated to digital media work – from Wikipedia to Twitter to Facebook – to present a balanced view online of Israel and Israeli PR. Kudos to Naftali Bennett.

And I, at the age of 36, do all I can professionally and personally to grow and become better and stronger and when I visit the State of Israel, I am always inspired on so many fronts.

Ronn Torossian is CEO of 5WPR, 1 of the 25 largest PR agencies in the US.

3 Comments

  • I googled Naftali Bennett after reading this and agree that the youngster seems to be an interesting individual. I pray for the safety of israel and thank mr. ronn torossian and his fine reputation for speaking out from his PR platform for israel,

  • Naftali Bennett of yesha seems the new model of success for israel

  • Jonathan Gliskst

    Naftali Bennett seems to be the type of person the Jewish community needs more of. I admire Ronn Torossian for writing about him.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition. Comments written in all caps will be deleted.


Current day month ye@r *

More...

  • Arts and Culture Writer of Popular Kids Series to Premiere Autobiographical Solo Show ‘Not That Jewish’

    Writer of Popular Kids Series to Premiere Autobiographical Solo Show ‘Not That Jewish’

    The writer of a popular children’s television series will premiere an off-Broadway solo show called “Not That Jewish,” according to The Hollywood Reporter. Written and performed by Monica Piper — the Emmy Award-winning showrunner of Nickelodeon’s “Rugrats” — the show is described as “the autobiographical telling of a Jew…’ish’ girl’s life.” “Not That Jewish” explores Piper’s Bronx upbringing in a show-business family, her comedy-club debut and her “almost” night with former Yankees legend Mickey Mantle. “Audiences can expect to leave laughed-out, a little teary-eyed and […]

    Read more →
  • Sports Scottish Soccer Team Will Fly to Israel on Private Jet Used by Madonna

    Scottish Soccer Team Will Fly to Israel on Private Jet Used by Madonna

    Scotland’s Celtic soccer club will fly to Israel with the same private jet Madonna used while on tour, The Scotsman reported on Monday. According to the report, the team is heading for the Jewish state to compete against Israel’s Hapoel Be’er Sheva on Tuesday night, and will be transported in the customized, luxurious Boeing 757-200 that the pop icon used in New Zealand for her six-month Rebel Heart tour, which wrapped up in March. The plane is on loan from Greece-based GainJet Aviation and can accommodate 62 passengers. The […]

    Read more →
  • Arts and Culture Revealed: Actor Jonah Hill Officiated at Wedding of Fellow Jewish Star, Singer Adam Levine

    Revealed: Actor Jonah Hill Officiated at Wedding of Fellow Jewish Star, Singer Adam Levine

    Jewish actor Jonah Hill revealed on Wednesday morning that he had officiated the wedding of good friend and Maroon 5 frontman Adam Levine. The “War Dogs” actor, 32, was a guest on Sirius XM’s The Howard Stern Show when the conversation turned to Levine’s July 2014 wedding to Victoria’s Secret model Behati Prinsloo. Hill said that after he was asked to officiate the nuptials, he started getting worried about the type of speech he was going to deliver. “I’m writing all these things, and then I […]

    Read more →
  • Arts and Culture Music Jewish Indie Rocker Dedicates New ‘Refugee’ Track to Grandfather Who Fled Nazi Persecution

    Jewish Indie Rocker Dedicates New ‘Refugee’ Track to Grandfather Who Fled Nazi Persecution

    Jewish indie singer Ezra Furman released a song on Wednesday that he said was dedicated to his grandfather, who escaped Nazi persecution. Furman told the website Consequence of Sound that the new track, called “The Refugee,” is his “first song entirely concerned with my Jewish background and present, a song dedicated to my grandfather who fled the Nazis, as well as to all of the refugees desperate for a home today.” He added, “May all the wanderers find the homes they seek, and […]

    Read more →
  • Arts and Culture Uncanny Toy Replica of Israeli ‘Wonder Woman’ Gal Gadot Auctioning on eBay for Over $1,600

    Uncanny Toy Replica of Israeli ‘Wonder Woman’ Gal Gadot Auctioning on eBay for Over $1,600

    An artist is auctioning on eBay a Wonder Woman doll he purchased and repainted to create an uncanny replica of Israeli actress Gal Gadot, who will play the superhero in an upcoming 2017 spin-off film. Noel Cruz purchased a 19-inch action figure of the Batman v Superman star and replaced its plastic hair with a new wig, and added a material belt and Princess Diana’s lasso, according to the blog Io9, which first reported on Cruz’s work. He then painted the doll to make it look like the […]

    Read more →
  • Arts and Culture British Jewish Star Daniel Radcliffe Hopes New Movie About Neo-Nazis Will Spark Dialogue to Defeat Antisemitic Rhetoric

    British Jewish Star Daniel Radcliffe Hopes New Movie About Neo-Nazis Will Spark Dialogue to Defeat Antisemitic Rhetoric

    Racist and antisemitic rhetoric supported by white supremacists can be defeated by opening channels for meaningful dialogue, British-Jewish actor Daniel Radcliffe said, ahead of the release of his new film, in which he plays an undercover FBI agent infiltrating a neo-Nazi group. “[White supremacist ideologies] have more power the less we talk about them. So hopefully this does start a kind of conversation, which would be a tiny part of a much larger conversation that needs to happen,” the actor, 27, told The […]

    Read more →
  • Sports Olympic Gold Medalist Gabby Douglas Reveals She Can Read, Speak Hebrew

    Olympic Gold Medalist Gabby Douglas Reveals She Can Read, Speak Hebrew

    Olympic gold medalist Gabby Douglas knows how to read and speak “a little” Hebrew, she revealed in the Aug. 15 issue of Us Weekly. The 20-year-old gymnast, who told the magazine that her favorite book is the Bible, was featured in a spread about the USA gymnastics team — which was awarded the gold medal in the women’s all-around finals at the Olympics in Rio on Aug. 9. In her 2012 memoir, In Grace, Gold, and Glory: My Leap of Faith, Douglas wrote that her […]

    Read more →
  • Features Ben-Gurion University Institute Tackles Water Shortages, Hygiene in Developing Countries

    Ben-Gurion University Institute Tackles Water Shortages, Hygiene in Developing Countries

    JNS.org – Israeli water experts believe that by 2050, almost half of the world’s population will live in countries with a chronic water shortage. What’s causing the shortfall is population growth, which leads to a greater demand for food, increased pollution and climate instability, according to Prof. Noam Weisbrod, director of the Zuckerberg Institute for Water Research (ZIWR) in the Jacob Blaustein Institute for Desert Research at Ben-Gurion University of the Negev. In Israel’s Negev Desert, which has long been plagued […]

    Read more →