Sign up now to receive our regular news briefs.

Public Relations & Personal Reflections From Israel

August 3, 2011 2:43 pm 3 comments

Start-up Nation the now famous book about the story of Israel's economic miracle.

Whenever I visit Israel, I feel a new perspective on life, values, Judaism and the world. Some random inspirations from a recent visit:

The Israeli economy seems to be flourishing, with VC and private equity funding everywhere. A friend of mine is a serious entrepreneur in his mid-30s. After he saw the Facebook movie, “The Social Network,” he took two months off to travel Europe and the Far East. Intent on starting new technology companies, to cash in on the next digital wave, my friend attended conferences and met with smart people.

He returned to Israel and quickly succeeded in raising $5 Million for three new businesses (together with a few million of his own capital investment) and is off and running. This isn’t uncommon in Israel. (Could one imagine how rare it is in the U.S.?) He also started a fund of his own to incubate Israeli companies. As he says, the Israelis have great technologies but don’t know how to monetize them. So he helps raise money, finds employees, accountants, law and PR firms and other services that will enable these companies to grow. One cannot imagine how much innovation I saw during a visit to two entrepreneurship forums at two different Universities at which I spoke; encouraging.

I was inspired by a recent breakfast I had with Naftali Bennett, the 39-year-old director general of the Yesha Council, the umbrella group of Jewish communities in Judea & Samaria (“West Bank”). He lives in Ra’ananah, an upscale Israeli city, and felt the need to become actively involved in politics after his best friend was killed in the 2006 war against Hezbollah in Lebanon.

He asked himself: “What does the world want from us; what do the Arab nations want from this small Jewish State?” Concerning the Israelis, he commented, “Israelis born in the 1970s never questioned our existence,” and he felt the need to become involved. He views one of his tasks as doing all he can to change the uber-liberal institutions in Israel, which are fundamentally opposed to the views and beliefs of many people in Israel. These include the media, court system, and universities.

Bennett is also among the rare Zionists who care about the PR brand of Israel – he started “Israel Sheli” (My Israel), a network of pro-Israel activists committed to spreading Zionism online. It is dedicated to digital media work – from Wikipedia to Twitter to Facebook – to present a balanced view online of Israel and Israeli PR. Kudos to Naftali Bennett.

And I, at the age of 36, do all I can professionally and personally to grow and become better and stronger and when I visit the State of Israel, I am always inspired on so many fronts.

Ronn Torossian is CEO of 5WPR, 1 of the 25 largest PR agencies in the US.

3 Comments

  • I googled Naftali Bennett after reading this and agree that the youngster seems to be an interesting individual. I pray for the safety of israel and thank mr. ronn torossian and his fine reputation for speaking out from his PR platform for israel,

  • Naftali Bennett of yesha seems the new model of success for israel

  • Jonathan Gliskst

    Naftali Bennett seems to be the type of person the Jewish community needs more of. I admire Ronn Torossian for writing about him.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Relationships Yossi Vardi Credits Pushy Jewish Mother for His Startup Success

    Yossi Vardi Credits Pushy Jewish Mother for His Startup Success

    Millionaire entrepreneur Yossi Vardi credited his success in start-ups to his Jewish mother continuously pushing him to do better, Daily Mail reported on Thursday. “Jewish mothers are never satisfied and nothing is ever good enough,” he said, adding that his mother, who died 15 years ago, used to compare him with his cousins and say he was “an idiot.” “For most of my life I have been trying to show her I’m not,” he continued. “I keep on trying even now.” Vardi, […]

    Read more →
  • Theater US & Canada Seth Rogen Unveils New Christmas Movie — ‘Will Open on Thanksgiving, Made by Jews’ (VIDEO)

    Seth Rogen Unveils New Christmas Movie — ‘Will Open on Thanksgiving, Made by Jews’ (VIDEO)

    Famed actor Seth Rogen on Tuesday unveiled with typical comic fanfare the trailer for his new Christmas film. The movie “was made by Jews… and opens on Thanksgiving,” Rogen pointed out on Twitter. The Night Before tells the tale of three “ride or die homies” celebrating one last debauchery-filled Christmas Eve reunion before they become too busy to keep up their annual tradition. In an effort to make the night as memorable as possible, they set out to find the “Nutcracka Ball – the […]

    Read more →
  • Arts and Culture Jewish History Art Can Inspire Faith; It Can Also Empower Destructive Ideologies

    Art Can Inspire Faith; It Can Also Empower Destructive Ideologies

    A June 2015 art exhibit, “The Transformative Power of Art,” at the United Nations headquarters in New York City, harnessed the universal language of art to convey an important message: “Our fragile Mother Earth faces the devastating consequences of climate change, a defining challenge of our time.” The exhibit also included sixteen portraits of people from all over the world who have “contributed to the common good of humanity in one way or another and have transformed the way we […]

    Read more →
  • Israel Sports Israeli Muslim Cage Fighter Says He’s Proud to Fight Under Jewish State’s Flag

    Israeli Muslim Cage Fighter Says He’s Proud to Fight Under Jewish State’s Flag

    A 32-year-old Circassian Israeli Muslim Mixed Martial Arts fighter from Abu Ghosh says he takes pride in fighting under the Israeli flag, Israel’s Walla reported on Sunday. Like most Circassian Israelis, Jackie “the Punishment” Gosh was born Sunni Muslim. He became observant about eight years ago, and is now scrupulous in following his religion’s tenets, praying five times a day and fasting during the holy month of Ramadan. Gosh is also very proud of his Israeli nationality, and sees no contradiction between […]

    Read more →
  • Israel Music New Mark Skinner Documentary Explores Jewish, Arab Rap Scene in Israel (VIDEO)

    New Mark Skinner Documentary Explores Jewish, Arab Rap Scene in Israel (VIDEO)

    A new documentary explores the lives and work of Jewish and Arab rappers in Israel and how the ongoing conflict in the region has impacted their lyrics, the U.K.’s Jewish Chronicle reported on Thursday. Hip Hop in the Holy Land is a six-part series co-directed by Mike Skinner, the British frontman of hip-hop group The Streets, and produced by Noisey, a music channel published by Vice news. The first episode, published last week, shows Skinner meeting with Tamer Nafar, the founder of one of […]

    Read more →
  • Sports US & Canada 49ers Running Back Jarryd Hayne Apologizes for ‘Hurtful’ Jesus Tweets

    49ers Running Back Jarryd Hayne Apologizes for ‘Hurtful’ Jesus Tweets

    New 49ers running back and Australian rugby star Jarryd Hayne apologized on Wednesday for a tweet in which he raised the age-old myth that Jews were historically responsible for Jesus Christ’s death. Reaching out to his Jewish fans, and the chairman of the B’nai B’rith Anti-Defamation Commission, Hayne tweeted: “To the Jewish community @DvirAbramovich #WeAreAllOne.” Underneath, he keenly included a screenshot of a text message to elaborate on his apology: “I sincerely apologize for my tweets on July 1. I […]

    Read more →
  • Theater Israeli Actress Gal Gadot Recalls Being ‘Extremely Surprised’ at Winning Miss Israel Contest

    Israeli Actress Gal Gadot Recalls Being ‘Extremely Surprised’ at Winning Miss Israel Contest

    Israeli actress Gal Gadot reminisced about her childhood in Israel during an interview published in this month’s edition of Vanity Fair. “I don’t remember this, but my mom told me that when I was three they threw a party on the rooftop of the house. They put me to bed, and I heard people coming into the house and no one came to me. I went to the rooftop and took a hose and I started to spray water on everyone, just […]

    Read more →
  • Blogs Features Wounded Israeli Soldiers Unite With American Veterans to Help Their ‘Brothers for Life’ Heal (INTERVIEW)

    Wounded Israeli Soldiers Unite With American Veterans to Help Their ‘Brothers for Life’ Heal (INTERVIEW)

    An Israeli organization is helping wounded U.S. veterans move past their physical and psychological challenges by connecting them with injured Israeli soldiers who understand what they’ve been through. “What we discovered very early is that there’s no ‘professional, psychiatrist, social worker’ or anything like that [or] pills that can come even close to helping a soldier who fought in combat, who was wounded, who lost his friends. No one can help him like another person who’s been through exactly what he has,” Rabbi Chaim Levine, […]

    Read more →