PR Agencies Help Syrian Massacre of Civilians

February 12, 2012 4:43 pm 6 comments

Syrian President Bashar al-Assad. Photo: wiki commons.

The Syrian regime continues to attack its citizens. We hear reports of more than 5,000 people dead already, including hundreds of children. Medical supplies are dwindling and torture is rampant, even the UN admits that it can’t keep track of the death toll. This bloodthirsty Syrian administration has ruled for many years, largely to world indifference. Yet, over the same period of time, Israel has faced far worse media criticism than its northeastern neighbor. We see extensive media coverage of Syria – which until this uprising, had generally been positive or neutral. In stark contrast, Israel, the only democracy in the region, continues to be the target of negative media coverage.

Some key observations on the media focus on Syria:

  • Recently, a hacker group released hundreds of e-mails from Syrian President Bashar Assad’s office, which revealed, amongst other things, a document preparing Assad for his December 2011 interview with ABC’s Barbara Walters. Unlike Israel, Syria actually listens to communications professionals.
  • Professor David Lesch urged Syria to hire a U.S. PR firm for a two-year engagement at $150,000 per month. Lesch thinks that the firm could “improve the image of Syria and President Bashar in the United States, and help with other forms of cooperation.”
  • Upon further research, one learns that Syria hired an international public-relations agency, Brown Lloyd James to coordinate a Vogue Magazine profile and photo shoot for Asma al-Assad, Syria’s First Lady. The glowing profile, and stunning full- page picture entitled: “Asma al-Assad: A Rose in the Desert” was published at the same time as the Syrian government butchered anti-regime protesters.
  • As David Kenner, an associate editor for Foreign Policy Magazine, noted, “The article does not once mention the protests currently underway in the Middle East, including scattered evidence of demonstrations in Syria. Instead, the article focuses on Syrian First Lady Asma Assad — the ‘freshest and most magnetic of first ladies, endowed with ‘[d]ark-brown eyes, wavy chin-length brown hair, long neck, an energetic grace.” Frankly, a good crisis PR agency is able to shape articles – highlighting the positives, ensuring that negatives won’t be included in media articles. It’s what we are paid to do.
  • This same company, Brown Lloyd James, worked in the past to boost the regime of Libyan dictator Moammar Gadaffi. They said, “…we assisted the Libyan government in its efforts to reach out to the international political community through the United Nations and to the U.S. political and university community.”
  • Terrorist organizations Hamas, Hezbollah, and certain Arab nations have hired PR agencies to lobby for them in the press and on the world stage. Terror groups have engaged reporters and journalists, shared meals and drinks with them and won their favor.
  • Fenton Communications, a New York City–based PR firm, signed two contracts with the Arab state of Qatar to develop a campaign to essentially delegitimize Israel by orchestrating an international anti-Israel campaign aimed at breaking the blockade of the Gaza Strip.  Fenton Communications also works for “Al Fakhoora,” a Qatar-based pro-Palestinian initiative that has “launched an advocacy campaign to file legal charges against Israel and change the public perception in the West about its actions.”
  • The PLO Mission in the U.S hired Bell Pottinger, a leading International PR agency to provide “advice on strategic communications, public relations, media relations and congressional affairs.”
  • U.S. PR giant Burson–Marsteller, in response to Israel’s request for a meeting, said: “We will not deliver tender to such a project… we are running a commercial venture. If we accept this project, this will create a great amount of negative reactions…Israel is a particularly controversial project.”

While many pay lip service to the awful state of Israel’s image, Israel doesn’t use PR agencies in the United States. There’s a reason the Arabs win in the media — they hire communications professionals.

As Syria brutally murders its citizens, and Hamas kills Westerners, Public Relations pros help them sell their stories. Needless to say, regardless of the price tag, 5WPR won’t assist these nations – but many of our competitors make millions selling terror and brutality.

Ronn Torossian is CEO of 5WPR, 1 of the 25 largest PR Agencies in the US, and author of “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations.”

6 Comments

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Sports US & Canada Israeli-American Group Congratulates Cavaliers’ Blatt on Reaching NBA Finals

    Israeli-American Group Congratulates Cavaliers’ Blatt on Reaching NBA Finals

    JNS.org – An organization whose work focuses on the estimated population of 500,000-800,000 Israeli Americans congratulated David Blatt, the Jewish head coach of the National Basketball Association’s (NBA) Cleveland Cavaliers and a longtime Israel-based coach, for clinching an appearance in the NBA Finals. The Israeli-American Council (IAC), whose stated mission is “to build an active and giving Israeli-American community throughout the United States in order to strengthen the State of Israel, our next generation, and to provide a bridge to [...]

    Read more →
  • Food US & Canada Bacon Flavor Ben & Jerry’s ‘Not Gonna Happen’ Because it Wouldn’t be Kosher

    Bacon Flavor Ben & Jerry’s ‘Not Gonna Happen’ Because it Wouldn’t be Kosher

    Famed ice cream maker Ben & Jerry’s will not be introducing a Bacon flavored product to its offerings because the company intends to keep its entire line kosher, Marketing Director Alison Gilbert told AOL’s morning show Rise recently. “It’s kind of funny, a lot of people look for bacon in our ice cream, which is probably not gonna happen because all of our ice cream is kosher,” she said, referring to Jewish dietary restrictions that proscribe the consumption of pig [...]

    Read more →
  • Israel Sports Israeli Judo Team Faces Antisemitic Harassment in Morocco: ‘We Will Murder You’

    Israeli Judo Team Faces Antisemitic Harassment in Morocco: ‘We Will Murder You’

    Israeli athletes at a world Judo championship in Morocco reportedly faced antisemitic slurs during the competition, news site WorldNetDaily reported on Monday. “We will murder you,” and “you’re not wanted here, go home,” were among the vituperative attacks directed at the Israeli Judo Association team, which was in Morocco last week for the World Masters Judo Tournament. According to Haaretz, each Israeli teammate was met with boos and jeers upon entering a fight. Additionally, no Israeli flags were present at [...]

    Read more →
  • Music US & Canada Lady Gaga Accepts ADL Award: ‘Your Philosophies Are So in Line With Ours’ (VIDEO)

    Lady Gaga Accepts ADL Award: ‘Your Philosophies Are So in Line With Ours’ (VIDEO)

    Pop superstar Lady Gaga on Thursday accepted an award from Jewish human rights group the Anti-Defamation League (ADL) on behalf of her Born This Way Foundation, which strives to combat bullying among young people. “Your philosophies are so in line with ours,” she said of the ADL upon accepting the Making a Difference Award in a videotaped message, which was shown at a ceremony in New York City. “We want to help young people know that their feelings and who they are on [...]

    Read more →
  • Music Personalities At 80, Singer-Songwriter Leonard Cohen’s Jewish Roots ‘Very Much Intact’

    At 80, Singer-Songwriter Leonard Cohen’s Jewish Roots ‘Very Much Intact’

    JNS.org – Eighty years young, Leonard Cohen fits many descriptions—singer, songwriter, poet, novelist, monk. From his Jewish upbringing in Canada to the present day, Cohen has always explored his spiritual side. This month, the singer-songwriter released the CD (May 12) and iTunes (on May 8 of this year) formats of his latest album, Can’t Forget: A Souvenir of the Grand Tour, which features live recordings from his world tours in 2012 and 2013. Last year, Cohen’s Popular Problems was voted by Rolling Stone [...]

    Read more →
  • Europe Sports FIFA Head Says Israel Should Not be Booted From World Soccer Association

    FIFA Head Says Israel Should Not be Booted From World Soccer Association

    JNS.org – Fédération Internationale de Football Association (FIFA) head Sepp Blatter said during a meeting with Israeli Prime Minister Benjamin Netanyahu that contrary to Palestinian complaints, Israel has not violated any FIFA statutes and should not be suspended from international soccer’s governing body. “We should not come to one federation saying we will exclude them,” said Blatter, the Jerusalem Post reported. “If the national association is fulfilling its obligations then there is no need to intervene,” he said. “I’m on a [...]

    Read more →
  • Featured Middle East Sports Jewish Rights Group Slams Palestinian Attempts to Suspend Israel From FIFA

    Jewish Rights Group Slams Palestinian Attempts to Suspend Israel From FIFA

    Jewish human rights group the Simon Wiesenthal Center (SWC) said on Tuesday it was “appalled” by a Palestinian Football Association initiative to suspend Israel from FIFA, calling it another “front waged in the context of the Palestinian Boycott, Divestment, Sanctions (BDS) campaign.” “We are appalled at the temerity of the Palestinan Football Association (PFA) demand that FIFA suspend Israel at your forthcoming Congress in Zurich,” wrote the group’s international relations director, Dr. Shimon Samuels, in a letter to FIFA President Joseph [...]

    Read more →
  • Theater US & Canada Star of Auschwitz Thriller Says ‘God Was Holding the Hand of Every Jew in the Gas Chamber’ (VIDEO)

    Star of Auschwitz Thriller Says ‘God Was Holding the Hand of Every Jew in the Gas Chamber’ (VIDEO)

    The lead actor in Son of Saul, an Auschwitz thriller featured at this year’s Cannes Film Festival, told the UK’s The Guardian that he believes God was “holding the hand” of each Jew who died in the Nazi gas chambers during the Holocaust. “I do not for one nanosecond like to pretend that God is off the hook. He could and should have stopped it at a much earlier stage,” Géza Röhrig, 48, said. ”But I would not be able to get [...]

    Read more →



Sign up now to receive our regular news briefs.