Sign up now to receive our regular news briefs.

Advertising on Eggs, Israel Imports Marketing Technique

August 2, 2012 2:05 pm 2 comments

Eggs with Laser Imprints. Source: adsoftheworld.com

In Israel, a basic household staple will be turned into an advertising platform, according to Mako News.

Sig, an Israeli company that works on management solutions, has taken a leaf out of America’s book and plans on printing product ads directly onto eggs.

The concept is by no means a new one. In the U.S., as far back as 2006, CBS placed laser imprints advertising their TV shows on 35 million eggs, featuring humorous slogans like “Crack the Case on CBS” and “Hard-Boiled Drama.”

EggFusion, a developer of the “egg-vertising” process from Deerfield, Illinois, saw the venture as a new innovative advertising medium with marketing potential. Whereas print and television ads must constantly vie for the consumer’s attention, eggs naturally catch notice, and are sometimes seen multiple times before use. “It’s unlike any other ad medium in the world, because you are looking at the medium while you are using it,” Bradley Parker, EggFusion’s founder, told the New York Times.

Now, Israelis seeking to capitalize on the venture, have imported an egg etching machine from the U.S. The machine produces ultra-thin etchings that measure only 5 percent of an eggshell’s thickness, and applies the etchings by laser.

Since the first egg ads went out, popular interest for the idea has picked up dramatically, notes the company. “We’ve already received many calls from people who are very excited about the egg adverts” Adi Tal, Sig’s director of public relations, told Mako News. “We started the joint venture with the coops of Ramot Hashavim, and many people who already got the eggs at home were [positively] surprised to find the advertisements.”

The images are printed at a price of about 1.5 Israeli agurot (about a third of a cent) per egg, good numbers for a mass-appeal product like eggs.

Going forward, Sig is courting larger companies, in the hope that egg advertising will enter the mainstream.

“We’ll run with this project from here on, and we’ll offer to big companies the chance to advertise on the eggs, a necessary product in every house in Israel” said Tal.

2 Comments

  • Eggs are arguably the cruelest food you can eat. Chickens are stuck in tiny cages stacked on top of each other and have their beaks painfully sheared off to keep them from pecking each other and themselves due to the horrific stress they are under. It goes against every Jewish value to treat animals this way. There are many great egg substitutes! Don’t eat eggs, please.

  • Noxious and idiotic “egg idea”
    Getting dyes loaded with carcinogenics through the calcium of the shell.
    having the molecules of eggs interact with the molecules of chemicals in dyes.
    Likely an anti-semitical infiltrating influence to get at a large number of our people!
    Give your heads a shake!

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Relationships Yossi Vardi Credits Pushy Jewish Mother for His Startup Success

    Yossi Vardi Credits Pushy Jewish Mother for His Startup Success

    Millionaire entrepreneur Yossi Vardi credited his success in start-ups to his Jewish mother continuously pushing him to do better, Daily Mail reported on Thursday. “Jewish mothers are never satisfied and nothing is ever good enough,” he said, adding that his mother, who died 15 years ago, used to compare him with his cousins and say he was “an idiot.” “For most of my life I have been trying to show her I’m not,” he continued. “I keep on trying even now.” Vardi, […]

    Read more →
  • Theater US & Canada Seth Rogen Unveils New Christmas Movie — ‘Will Open on Thanksgiving, Made by Jews’ (VIDEO)

    Seth Rogen Unveils New Christmas Movie — ‘Will Open on Thanksgiving, Made by Jews’ (VIDEO)

    Famed actor Seth Rogen on Tuesday unveiled with typical comic fanfare the trailer for his new Christmas film. The movie “was made by Jews… and opens on Thanksgiving,” Rogen pointed out on Twitter. The Night Before tells the tale of three “ride or die homies” celebrating one last debauchery-filled Christmas Eve reunion before they become too busy to keep up their annual tradition. In an effort to make the night as memorable as possible, they set out to find the “Nutcracka Ball – the […]

    Read more →
  • Arts and Culture Jewish History Art Can Inspire Faith; It Can Also Empower Destructive Ideologies

    Art Can Inspire Faith; It Can Also Empower Destructive Ideologies

    A June 2015 art exhibit, “The Transformative Power of Art,” at the United Nations headquarters in New York City, harnessed the universal language of art to convey an important message: “Our fragile Mother Earth faces the devastating consequences of climate change, a defining challenge of our time.” The exhibit also included sixteen portraits of people from all over the world who have “contributed to the common good of humanity in one way or another and have transformed the way we […]

    Read more →
  • Israel Sports Israeli Muslim Cage Fighter Says He’s Proud to Fight Under Jewish State’s Flag

    Israeli Muslim Cage Fighter Says He’s Proud to Fight Under Jewish State’s Flag

    A 32-year-old Circassian Israeli Muslim Mixed Martial Arts fighter from Abu Ghosh says he takes pride in fighting under the Israeli flag, Israel’s Walla reported on Sunday. Like most Circassian Israelis, Jackie “the Punishment” Gosh was born Sunni Muslim. He became observant about eight years ago, and is now scrupulous in following his religion’s tenets, praying five times a day and fasting during the holy month of Ramadan. Gosh is also very proud of his Israeli nationality, and sees no contradiction between […]

    Read more →
  • Israel Music New Mark Skinner Documentary Explores Jewish, Arab Rap Scene in Israel (VIDEO)

    New Mark Skinner Documentary Explores Jewish, Arab Rap Scene in Israel (VIDEO)

    A new documentary explores the lives and work of Jewish and Arab rappers in Israel and how the ongoing conflict in the region has impacted their lyrics, the U.K.’s Jewish Chronicle reported on Thursday. Hip Hop in the Holy Land is a six-part series co-directed by Mike Skinner, the British frontman of hip-hop group The Streets, and produced by Noisey, a music channel published by Vice news. The first episode, published last week, shows Skinner meeting with Tamer Nafar, the founder of one of […]

    Read more →
  • Sports US & Canada 49ers Running Back Jarryd Hayne Apologizes for ‘Hurtful’ Jesus Tweets

    49ers Running Back Jarryd Hayne Apologizes for ‘Hurtful’ Jesus Tweets

    New 49ers running back and Australian rugby star Jarryd Hayne apologized on Wednesday for a tweet in which he raised the age-old myth that Jews were historically responsible for Jesus Christ’s death. Reaching out to his Jewish fans, and the chairman of the B’nai B’rith Anti-Defamation Commission, Hayne tweeted: “To the Jewish community @DvirAbramovich #WeAreAllOne.” Underneath, he keenly included a screenshot of a text message to elaborate on his apology: “I sincerely apologize for my tweets on July 1. I […]

    Read more →
  • Theater Israeli Actress Gal Gadot Recalls Being ‘Extremely Surprised’ at Winning Miss Israel Contest

    Israeli Actress Gal Gadot Recalls Being ‘Extremely Surprised’ at Winning Miss Israel Contest

    Israeli actress Gal Gadot reminisced about her childhood in Israel during an interview published in this month’s edition of Vanity Fair. “I don’t remember this, but my mom told me that when I was three they threw a party on the rooftop of the house. They put me to bed, and I heard people coming into the house and no one came to me. I went to the rooftop and took a hose and I started to spray water on everyone, just […]

    Read more →
  • Blogs Features Wounded Israeli Soldiers Unite With American Veterans to Help Their ‘Brothers for Life’ Heal (INTERVIEW)

    Wounded Israeli Soldiers Unite With American Veterans to Help Their ‘Brothers for Life’ Heal (INTERVIEW)

    An Israeli organization is helping wounded U.S. veterans move past their physical and psychological challenges by connecting them with injured Israeli soldiers who understand what they’ve been through. “What we discovered very early is that there’s no ‘professional, psychiatrist, social worker’ or anything like that [or] pills that can come even close to helping a soldier who fought in combat, who was wounded, who lost his friends. No one can help him like another person who’s been through exactly what he has,” Rabbi Chaim Levine, […]

    Read more →