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Is Samuel L. Jackson More Important to Jews Than Iran?

September 28, 2012 2:24 pm 4 comments

Samuel L. Jackson stars in the ad. Photo: Screenshot.

Why would any so-called Jewish organization issue an advertisement featuring Samuel L. Jackson, an African-American actor cursing in an advertisement supporting President Obama’s re-election and urging a little girl, a family and others to “Wake the F— Up!”? Is there “Jewish” content that I missed somewhere there?

Earlier this year, the same organization, the so-called “Jewish Council for Education and Research” released a video which featured actress Sarah Silverman simulating sex with a dog, in mocking  the number one supporter of Jewish causes, – including Birthright and Yad Vashem – billionaire Jewish philanthropist Sheldon Adelson.

With issues like assimilation, intermarriage, and the Iranian threat facing world Jewry and Israel, releasing this advertisement during the Jewish high holidays is simply offensive to the Jewish community.  Regardless of how one feels politically, it seems the producers of this video are simply exploiting Judaism.

A few months ago, similarly, The National Jewish Democratic Council (NJDC) libeled Adelson – prompting Alan Dershowitz, a proud Jew, (albeit a Democrat) to say: “it’s outrageous for the National Jewish Democratic Council to level unfounded allegations against Adelson. They do not speak for me, and for the many other Jews who admire Adelson’s contributions to the world, to America, to Israel and to the Jewish community. The attack comes with particular ill grace from a Jewish organization, considering all that Adelson has done for Jewish causes, and considering the fact that there is nothing uniquely “Jewish” about the questionable allegations against him.”

There’s surely nothing “Jewish” about the “Wake the F— Up!” ad, and if Jews need to “Wake the F— Up!”, I am certain that many would agree that our most important concerns center around matters like assimilation, intermarriage or antisemitism in Europe for example.

We don’t need profanity from Samuel L. Jackson to wake up the Jewish community on Jewish issues.


Ronn Torossian is CEO of 5WPR, a leading PR agency, author of “For Immediate Release”, and a Jewish philanthropist.


  • I grew up on South Florida and have many Jewish friends. I was appalled in 2004 when one of them campaigned long and hard for Obama. I didn’t see how any Jew, especially not one who had lived in Israel, given her children old Hebrew names, and worked for Zionist causes, could support Obama. Could she not see his track record and long association with anti-Semites? Sadly, she was not alone among my Jewish friends.

    This time around she’s been more quiet so I figured she’s learned her lesson. After all, she had recently worked at Friends of the IDF. Surely, everyone she knew and worked with wanted Obama gone, right? Yet just this past weekend she announced how fulfilling it was for her to be out canvassing for Obama! I was appalled. I just can’t reconcile how she can be so supportive of Israel and yet push for Obama’s re-election. Sadly, I’ll bet she’s not alone among my Jewish friends this election cycle either.

  • I know it is a really cool thing, especially in Hollywood, to be a left leaning liberal. I used to be one until I realized many, many things. I grew up in a home where my mother was a democrat and my father a republican. I of course followed in my mother foot-steps. I had an awakening my ah ha moment. I am not going to get into that here. The point I want to make is that we all can get along, it does not matter what political persuasion you are. We can have intelligent conversations without name calling. One more thing I am really cool also!

  • Obvious – Why is it called Jewish Council for Education and Research if not to mislead people? Its borderline Anti-Semitism. Would a Jewish actor be able to make a cursing video with children for a black organization ? No. and it would be offensive. These sick Jewish liberals only mock Judaism.

  • Captain Obvious

    Maybe the ad isn’t FOR Jews, just paid for BY Jews. Was that one really that difficult to puzzle out?

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