World’s Top Fashion Bloggers Review Tel Aviv

November 8, 2012 2:03 pm 2 comments

The Fashion Bloggers — from left to right: Robb Young, Kinetis Founder & Executive Director Joanna Landau, Rumi Neely, Ada Alti, BryanBoy and Daniel P. Dykes — at the home of Anat and Yehoshua Kastiel. Photo: Noa Magger.

Hot. Innovative. Cutting edge. Welcome to Tel Aviv fashion! And this week, thanks to five uber-stylish, and super-famous international fashion bloggers who visited Israel, the whole world will know that too.

The bloggers came here at the initiative of Kinetis, a non-profit, which according to Joanna Landau, its founder and executive director, aims to promote Israel as a vibrant “hub of creativity and innovation.”

The fashion gurus included:

  • BryanBoy — one of the most popular fashion bloggers in the world, who also happens to be a judge on the hit US show “America’s Next Top Model”
  • Daniel P. Dykes – originally from Australia, but now the editor-in-chief of the UK-based Fashionising.com website
  • Ada Alti — a 23-year-old Greek fashion writer for Eau de Style and a regular contributor to some of Europe’s most popular fashion and style publications
  • Rumi Neely — an LA-based blogger and photographer for Fashiontoast.com
  • Robb Young — a fashion/style journalist, critic and consultant, whose writings have also appeared in The New York Times and Vogue

During their time in Israel, the fashion bloggers met with leading local designers, participated in a photo shoot, and dropped in on some of Tel Aviv’s leading boutiques and designer flagship stores.

They also attended a runway party hosted by Couture IL (which promotes Israeli fashion to the world), went on an intimate behind the scenes excursion to the beating heart of Tel Aviv’s fashion, style and design scenes, courtesy of TLVStyle, and met with Efrat Gosh, one of Israel’s leading musicians.

The bloggers even managed to bring the sexy back to Jerusalem, with a brief sojourn to the ancient capital.

And of course, it goes without saying, they also sampled the finest of Tel Aviv’s dynamic nightlife, including the bars, sexy sabras and latest music.

Combined, these fashion “super-bloggers” attract at least 10 million followers in over 200 countries. Quite literally – what they say and photograph is fashion gospel that reverberates around the world.

During their visit, they shared their experiences non-stop through every imaginable social platform: updating their blogs and facebook pages, posting photos on Instagram and tweeting all day with glowing references to Israel and Tel Aviv.

Although the fashion bloggers blogged primarily about, well, fashion, they also raved about the dynamic Tel Aviv nightlife, the beach and food, the warm Israeli hospitality, the amazing architecture, and the edgy arts and culture scene.

Quite simply, they did what no amount of op-eds or statements from Israeli government officials ever could: They helped create an emotional bond between Israel and millions of people around the world who would never have thought of it otherwise in such terms.

And now, thanks to the bloggers, Tel Aviv will also be uttered in the same breath as the fashion capitals of Milan, Paris, London and New York, while millions of people around the world will be inspired to visit Israel and compelled to buy Israeli designs.

The fashion bloggers visit follows hot on the heels (yes, pun intended) of food, music, design and yes, even “mummy bloggers,” which Kinetis (in conjunction with Vibe Israel, one of its flagship projects) has brought out for intimate and personalized tours here over the last 12 months.

And this is where Kinetis hits a home run: Through their efforts, they have helped reposition Israel away from the prism of a one-dimensional “conflict focus,” shifting the conversation to it being a vibrant hub of creativity, culture, innovation and entrepreneurship.

At the same time, they have also recognized that social media is the fastest and most effective way of conveying this message, by targeting niche audiences, with immediate global reach. Ultimately, as Landau says, what they are doing is “good for Israel, good for the Israelis and [good] for our economy as well.”

But I will leave the final word to the fashion bloggers themselves, with whom I was able to tag along to some events (in my finest couture, of course!) and ask about their thoughts on Israeli fashion and Tel Aviv in general.

Here is what they said:

  • Daniel P. Dykes: “Israel is the forgotten gem of the Middle East.”
  • BryanBoy: “The people are what makes Tel Aviv complete. They are so open, warm, generous.” He had earlier also tweeted to his 320,000 followers: “Tel Aviv: Best in Night Life.”
  • Robb Young: “The fashion here is sexy, edgy, exciting.”
  • Ada Alti: “There are just so many talented designers here.”
  • Rumi Neely: “The innovation level is just insane!” At the end of the trip, Neely also posted a photo of Tel Aviv beach, with the caption: “I don’t want to leave! Here’s why.”

2 Comments

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Featured Sports World Palestinian Soccer League Withdraws Bid to Suspend Israel From FIFA

    Palestinian Soccer League Withdraws Bid to Suspend Israel From FIFA

    The head of Israel’s soccer association called on his Palestinian counterpart to “join forces,” as the Palestinian Football Association withdrew its bid on Friday to have Israel suspended from FIFA. “Let’s leave it to the politicians to do politics,” said Israel Football Association chief Ofer Eini, moments after PFA Chairman Jibril Rajoub announced that his group had withdrawn the proposal. After his remarks, Eini shook hands with the Palestinian soccer chief. Rajoub thanked “those” who convinced him to drop the [...]

    Read more →
  • Sports US & Canada Israeli-American Group Congratulates Cavaliers’ Blatt on Reaching NBA Finals

    Israeli-American Group Congratulates Cavaliers’ Blatt on Reaching NBA Finals

    JNS.org – An organization whose work focuses on the estimated population of 500,000-800,000 Israeli Americans congratulated David Blatt, the Jewish head coach of the National Basketball Association’s (NBA) Cleveland Cavaliers and a longtime Israel-based coach, for clinching an appearance in the NBA Finals. The Israeli-American Council (IAC), whose stated mission is “to build an active and giving Israeli-American community throughout the United States in order to strengthen the State of Israel, our next generation, and to provide a bridge to [...]

    Read more →
  • Food US & Canada Bacon Flavor Ben & Jerry’s ‘Not Gonna Happen’ Because it Wouldn’t be Kosher

    Bacon Flavor Ben & Jerry’s ‘Not Gonna Happen’ Because it Wouldn’t be Kosher

    Famed ice cream maker Ben & Jerry’s will not be introducing a Bacon flavored product to its offerings because the company intends to keep its entire line kosher, Marketing Director Alison Gilbert told AOL’s morning show Rise recently. “It’s kind of funny, a lot of people look for bacon in our ice cream, which is probably not gonna happen because all of our ice cream is kosher,” she said, referring to Jewish dietary restrictions that proscribe the consumption of pig [...]

    Read more →
  • Israel Sports Israeli Judo Team Faces Antisemitic Harassment in Morocco: ‘We Will Murder You’

    Israeli Judo Team Faces Antisemitic Harassment in Morocco: ‘We Will Murder You’

    Israeli athletes at a world Judo championship in Morocco reportedly faced antisemitic slurs during the competition, news site WorldNetDaily reported on Monday. “We will murder you,” and “you’re not wanted here, go home,” were among the vituperative attacks directed at the Israeli Judo Association team, which was in Morocco last week for the World Masters Judo Tournament. According to Haaretz, each Israeli teammate was met with boos and jeers upon entering a fight. Additionally, no Israeli flags were present at [...]

    Read more →
  • Music US & Canada Lady Gaga Accepts ADL Award: ‘Your Philosophies Are So in Line With Ours’ (VIDEO)

    Lady Gaga Accepts ADL Award: ‘Your Philosophies Are So in Line With Ours’ (VIDEO)

    Pop superstar Lady Gaga on Thursday accepted an award from Jewish human rights group the Anti-Defamation League (ADL) on behalf of her Born This Way Foundation, which strives to combat bullying among young people. “Your philosophies are so in line with ours,” she said of the ADL upon accepting the Making a Difference Award in a videotaped message, which was shown at a ceremony in New York City. “We want to help young people know that their feelings and who they are on [...]

    Read more →
  • Music Personalities At 80, Singer-Songwriter Leonard Cohen’s Jewish Roots ‘Very Much Intact’

    At 80, Singer-Songwriter Leonard Cohen’s Jewish Roots ‘Very Much Intact’

    JNS.org – Eighty years young, Leonard Cohen fits many descriptions—singer, songwriter, poet, novelist, monk. From his Jewish upbringing in Canada to the present day, Cohen has always explored his spiritual side. This month, the singer-songwriter released the CD (May 12) and iTunes (on May 8 of this year) formats of his latest album, Can’t Forget: A Souvenir of the Grand Tour, which features live recordings from his world tours in 2012 and 2013. Last year, Cohen’s Popular Problems was voted by Rolling Stone [...]

    Read more →
  • Europe Sports FIFA Head Says Israel Should Not be Booted From World Soccer Association

    FIFA Head Says Israel Should Not be Booted From World Soccer Association

    JNS.org – Fédération Internationale de Football Association (FIFA) head Sepp Blatter said during a meeting with Israeli Prime Minister Benjamin Netanyahu that contrary to Palestinian complaints, Israel has not violated any FIFA statutes and should not be suspended from international soccer’s governing body. “We should not come to one federation saying we will exclude them,” said Blatter, the Jerusalem Post reported. “If the national association is fulfilling its obligations then there is no need to intervene,” he said. “I’m on a [...]

    Read more →
  • Featured Middle East Sports Jewish Rights Group Slams Palestinian Attempts to Suspend Israel From FIFA

    Jewish Rights Group Slams Palestinian Attempts to Suspend Israel From FIFA

    Jewish human rights group the Simon Wiesenthal Center (SWC) said on Tuesday it was “appalled” by a Palestinian Football Association initiative to suspend Israel from FIFA, calling it another “front waged in the context of the Palestinian Boycott, Divestment, Sanctions (BDS) campaign.” “We are appalled at the temerity of the Palestinan Football Association (PFA) demand that FIFA suspend Israel at your forthcoming Congress in Zurich,” wrote the group’s international relations director, Dr. Shimon Samuels, in a letter to FIFA President Joseph [...]

    Read more →



Sign up now to receive our regular news briefs.