World’s Top Fashion Bloggers Review Tel Aviv

November 8, 2012 2:03 pm 2 comments

The Fashion Bloggers — from left to right: Robb Young, Kinetis Founder & Executive Director Joanna Landau, Rumi Neely, Ada Alti, BryanBoy and Daniel P. Dykes — at the home of Anat and Yehoshua Kastiel. Photo: Noa Magger.

Hot. Innovative. Cutting edge. Welcome to Tel Aviv fashion! And this week, thanks to five uber-stylish, and super-famous international fashion bloggers who visited Israel, the whole world will know that too.

The bloggers came here at the initiative of Kinetis, a non-profit, which according to Joanna Landau, its founder and executive director, aims to promote Israel as a vibrant “hub of creativity and innovation.”

The fashion gurus included:

  • BryanBoy — one of the most popular fashion bloggers in the world, who also happens to be a judge on the hit US show “America’s Next Top Model”
  • Daniel P. Dykes – originally from Australia, but now the editor-in-chief of the UK-based Fashionising.com website
  • Ada Alti — a 23-year-old Greek fashion writer for Eau de Style and a regular contributor to some of Europe’s most popular fashion and style publications
  • Rumi Neely — an LA-based blogger and photographer for Fashiontoast.com
  • Robb Young — a fashion/style journalist, critic and consultant, whose writings have also appeared in The New York Times and Vogue

During their time in Israel, the fashion bloggers met with leading local designers, participated in a photo shoot, and dropped in on some of Tel Aviv’s leading boutiques and designer flagship stores.

They also attended a runway party hosted by Couture IL (which promotes Israeli fashion to the world), went on an intimate behind the scenes excursion to the beating heart of Tel Aviv’s fashion, style and design scenes, courtesy of TLVStyle, and met with Efrat Gosh, one of Israel’s leading musicians.

The bloggers even managed to bring the sexy back to Jerusalem, with a brief sojourn to the ancient capital.

And of course, it goes without saying, they also sampled the finest of Tel Aviv’s dynamic nightlife, including the bars, sexy sabras and latest music.

Combined, these fashion “super-bloggers” attract at least 10 million followers in over 200 countries. Quite literally – what they say and photograph is fashion gospel that reverberates around the world.

During their visit, they shared their experiences non-stop through every imaginable social platform: updating their blogs and facebook pages, posting photos on Instagram and tweeting all day with glowing references to Israel and Tel Aviv.

Although the fashion bloggers blogged primarily about, well, fashion, they also raved about the dynamic Tel Aviv nightlife, the beach and food, the warm Israeli hospitality, the amazing architecture, and the edgy arts and culture scene.

Quite simply, they did what no amount of op-eds or statements from Israeli government officials ever could: They helped create an emotional bond between Israel and millions of people around the world who would never have thought of it otherwise in such terms.

And now, thanks to the bloggers, Tel Aviv will also be uttered in the same breath as the fashion capitals of Milan, Paris, London and New York, while millions of people around the world will be inspired to visit Israel and compelled to buy Israeli designs.

The fashion bloggers visit follows hot on the heels (yes, pun intended) of food, music, design and yes, even “mummy bloggers,” which Kinetis (in conjunction with Vibe Israel, one of its flagship projects) has brought out for intimate and personalized tours here over the last 12 months.

And this is where Kinetis hits a home run: Through their efforts, they have helped reposition Israel away from the prism of a one-dimensional “conflict focus,” shifting the conversation to it being a vibrant hub of creativity, culture, innovation and entrepreneurship.

At the same time, they have also recognized that social media is the fastest and most effective way of conveying this message, by targeting niche audiences, with immediate global reach. Ultimately, as Landau says, what they are doing is “good for Israel, good for the Israelis and [good] for our economy as well.”

But I will leave the final word to the fashion bloggers themselves, with whom I was able to tag along to some events (in my finest couture, of course!) and ask about their thoughts on Israeli fashion and Tel Aviv in general.

Here is what they said:

  • Daniel P. Dykes: “Israel is the forgotten gem of the Middle East.”
  • BryanBoy: “The people are what makes Tel Aviv complete. They are so open, warm, generous.” He had earlier also tweeted to his 320,000 followers: “Tel Aviv: Best in Night Life.”
  • Robb Young: “The fashion here is sexy, edgy, exciting.”
  • Ada Alti: “There are just so many talented designers here.”
  • Rumi Neely: “The innovation level is just insane!” At the end of the trip, Neely also posted a photo of Tel Aviv beach, with the caption: “I don’t want to leave! Here’s why.”

2 Comments

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Arts and Culture US & Canada Lena Dunham Responds to Charges of Antisemitism: It was Just a Jew Joke

    Lena Dunham Responds to Charges of Antisemitism: It was Just a Jew Joke

    “Girls” creator Lena Dunham responded on Tuesday to charges of antisemitism over an article she had penned for the New Yorker, saying it was all in good humor. Speaking to Variety, Dunham reflected on her “tight-knit Jewish family, where Jew jokes were part of the essential fiber of our communication.” The article Dunham referred to was called “Dog or Jewish Boyfriend? A Quiz,” with options such as “He doesn’t Tip” and “He’s Crazy for Cream Cheese.” Among Dunham’s critics, Anti-Defamation [...]

    Read more →
  • Sports US & Canada Former NBA Star Tweets Article About Jewish Conspiracy to Control Global Media

    Former NBA Star Tweets Article About Jewish Conspiracy to Control Global Media

    Retired NBA player Keyon Dooling tweeted a link on Wednesday to a wildly antisemitic article that accuses Jews of seizing control of the world’s media and using it to promote their own interests. The article, published by an obscure blog in April 2013, highlights six companies it claims are owned by Jews — such as Time Warner, Inc. and the Walt Disney Company – that allegedly “control 96 percent of the world’s media.”  The post includes allegations of “Jewish control” and says [...]

    Read more →
  • Sports US & Canada Rosh Hashanah Won’t Keep the Giants’ Geoff Schwartz From Season Opener

    Rosh Hashanah Won’t Keep the Giants’ Geoff Schwartz From Season Opener

    New York Giants offensive guard Geoff Schwartz responded to an outcry from Jewish fans on Tuesday, saying he will go ahead and play in the season opener despite the fact that it falls on the first night of Rosh Hashanah. “Keep getting tweets about that being the first night of Rosh Hashanah… Don’t know what I’m supposed to tell you. It’s a tough break,” the Jewish athlete wrote, referring to the Giants’ on-the-road game against the Dallas Cowboys on Sunday, Sept. [...]

    Read more →
  • Jewish Identity Sports Jewish Coach David Blatt Has NBA’s Cavaliers Surging at Playoff Time

    Jewish Coach David Blatt Has NBA’s Cavaliers Surging at Playoff Time

    JNS.org – When David Blatt was hired as head coach of the National Basketball Association’s Cleveland Cavaliers last June, he was not often recognized when he walked the streets of downtown Cleveland. What a difference a year makes. Now, Blatt can go few places without being recognized. For good reason. The Jewish coach has the Cavaliers in the mix to win the city of Cleveland’s first championship in a major sport since the Browns won the National Football League title in [...]

    Read more →
  • Europe Sports Croatian Soccer Star’s Hebrew Tattoo Causes a Stir Online

    Croatian Soccer Star’s Hebrew Tattoo Causes a Stir Online

    A Hebrew tattoo sported by Croatian soccer star Mario Mandzukic became an internet sensation in Israel after it was exposed on Tuesday during a Champions League match between Ateltico Madrid and Real Madrid A first glance, the tattoo, on the athlete’s back, might leave one with the impression that it was an unfortunate artistic mistake, since the Hebrew letters do not make sense as they are written. However, a closer look at the tattoo shows that it was actually written [...]

    Read more →
  • Blogs Theater Why an Algemeiner Editor Wrote a Play About a Mass Shooter

    Why an Algemeiner Editor Wrote a Play About a Mass Shooter

    For the past two years, I have served as Opinion Editor at The Algemeiner. I’m perhaps most proud of the paper’s commitment to publishing diverse and opposing viewpoints on the controversial issues of the day. We pride ourselves on voicing different opinions because we know that most issues are not black and white, and because our community is better served by a public debate. In my life outside of the paper, I am a professional actor and playwright. And similarly, [...]

    Read more →
  • Book Reviews Commentary In ‘America in Retreat,’ a Real-Life Risk Board

    In ‘America in Retreat,’ a Real-Life Risk Board

    JNS.org – “Risk: The Game of Strategic Conquest,” the classic Parker Brothers board game, requires imperial ambitions. Players imagine empires and are pitted against each other, vying for world domination. Amid this fictional world war, beginners learn fast that no matter the superiority of their army, every advance is a gamble determined by a roll of the dice. After a defeat, a player must retreat. Weighted reinforcement cards provide the only opportunity to reverse a player’s fortunes and resume the [...]

    Read more →
  • Beliefs and concepts Sports Does Working Out With Other Jews Keep You Jewish?

    Does Working Out With Other Jews Keep You Jewish?

    JNS.org – For Daphna Krupp, her daily workout (excluding Shabbat) at the Jewish Community Center (JCC or “J”) of Greater Baltimore has become somewhat of a ritual. She not only attends fitness classes but also engages with the instructors and plugs the J’s social programs on her personal Facebook page. “It’s the gym and the environment,” says Krupp. “It’s a great social network.” Krupp, who lives in Pikesville, Md., is one of an estimated 1 million American Jewish members of more [...]

    Read more →



Sign up now to receive our regular news briefs.