World’s Top Fashion Bloggers Review Tel Aviv

November 8, 2012 2:03 pm 2 comments

The Fashion Bloggers — from left to right: Robb Young, Kinetis Founder & Executive Director Joanna Landau, Rumi Neely, Ada Alti, BryanBoy and Daniel P. Dykes — at the home of Anat and Yehoshua Kastiel. Photo: Noa Magger.

Hot. Innovative. Cutting edge. Welcome to Tel Aviv fashion! And this week, thanks to five uber-stylish, and super-famous international fashion bloggers who visited Israel, the whole world will know that too.

The bloggers came here at the initiative of Kinetis, a non-profit, which according to Joanna Landau, its founder and executive director, aims to promote Israel as a vibrant “hub of creativity and innovation.”

The fashion gurus included:

  • BryanBoy — one of the most popular fashion bloggers in the world, who also happens to be a judge on the hit US show “America’s Next Top Model”
  • Daniel P. Dykes – originally from Australia, but now the editor-in-chief of the UK-based Fashionising.com website
  • Ada Alti — a 23-year-old Greek fashion writer for Eau de Style and a regular contributor to some of Europe’s most popular fashion and style publications
  • Rumi Neely — an LA-based blogger and photographer for Fashiontoast.com
  • Robb Young — a fashion/style journalist, critic and consultant, whose writings have also appeared in The New York Times and Vogue

During their time in Israel, the fashion bloggers met with leading local designers, participated in a photo shoot, and dropped in on some of Tel Aviv’s leading boutiques and designer flagship stores.

They also attended a runway party hosted by Couture IL (which promotes Israeli fashion to the world), went on an intimate behind the scenes excursion to the beating heart of Tel Aviv’s fashion, style and design scenes, courtesy of TLVStyle, and met with Efrat Gosh, one of Israel’s leading musicians.

The bloggers even managed to bring the sexy back to Jerusalem, with a brief sojourn to the ancient capital.

And of course, it goes without saying, they also sampled the finest of Tel Aviv’s dynamic nightlife, including the bars, sexy sabras and latest music.

Combined, these fashion “super-bloggers” attract at least 10 million followers in over 200 countries. Quite literally – what they say and photograph is fashion gospel that reverberates around the world.

During their visit, they shared their experiences non-stop through every imaginable social platform: updating their blogs and facebook pages, posting photos on Instagram and tweeting all day with glowing references to Israel and Tel Aviv.

Although the fashion bloggers blogged primarily about, well, fashion, they also raved about the dynamic Tel Aviv nightlife, the beach and food, the warm Israeli hospitality, the amazing architecture, and the edgy arts and culture scene.

Quite simply, they did what no amount of op-eds or statements from Israeli government officials ever could: They helped create an emotional bond between Israel and millions of people around the world who would never have thought of it otherwise in such terms.

And now, thanks to the bloggers, Tel Aviv will also be uttered in the same breath as the fashion capitals of Milan, Paris, London and New York, while millions of people around the world will be inspired to visit Israel and compelled to buy Israeli designs.

The fashion bloggers visit follows hot on the heels (yes, pun intended) of food, music, design and yes, even “mummy bloggers,” which Kinetis (in conjunction with Vibe Israel, one of its flagship projects) has brought out for intimate and personalized tours here over the last 12 months.

And this is where Kinetis hits a home run: Through their efforts, they have helped reposition Israel away from the prism of a one-dimensional “conflict focus,” shifting the conversation to it being a vibrant hub of creativity, culture, innovation and entrepreneurship.

At the same time, they have also recognized that social media is the fastest and most effective way of conveying this message, by targeting niche audiences, with immediate global reach. Ultimately, as Landau says, what they are doing is “good for Israel, good for the Israelis and [good] for our economy as well.”

But I will leave the final word to the fashion bloggers themselves, with whom I was able to tag along to some events (in my finest couture, of course!) and ask about their thoughts on Israeli fashion and Tel Aviv in general.

Here is what they said:

  • Daniel P. Dykes: “Israel is the forgotten gem of the Middle East.”
  • BryanBoy: “The people are what makes Tel Aviv complete. They are so open, warm, generous.” He had earlier also tweeted to his 320,000 followers: “Tel Aviv: Best in Night Life.”
  • Robb Young: “The fashion here is sexy, edgy, exciting.”
  • Ada Alti: “There are just so many talented designers here.”
  • Rumi Neely: “The innovation level is just insane!” At the end of the trip, Neely also posted a photo of Tel Aviv beach, with the caption: “I don’t want to leave! Here’s why.”

2 Comments

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Book Reviews Jewish Identity When Torah Teaches Life and Life Teaches Torah (REVIEW)

    When Torah Teaches Life and Life Teaches Torah (REVIEW)

    JNS.org – Rabbi Gordon Tucker spent the first 20 years of his career teaching at the Conservative movement’s Jewish Theological Seminary (JTS) and the next 20 years as the rabbi of Temple Israel Center in White Plains, N.Y. I confess that when I heard about the order of those events, I thought that Tucker’s move from academia to the pulpit was strange. Firstly, I could not imagine anyone filling the place of my friend, Arnold Turetsky, who was such a talented [...]

    Read more →
  • Arts and Culture Blogs Oscars 2015: Reflecting on Love at First Sight

    Oscars 2015: Reflecting on Love at First Sight

    JNS.org – I’m in love, and have been for a long time. It’s a relationship filled with laughter, tears, intrigue, and surprise. It was love at first sight, back when I was a little girl—with an extra-terrestrial that longed to go home. From then on, that love has never wavered, and isn’t reserved for one, but for oh so many—Ferris Bueller, Annie Hall, Tootsie, Harry and Sally, Marty McFly, Atticus Finch, Danny Zuko, Yentl, that little dog Toto, Mrs. Doubtfire, [...]

    Read more →
  • Blogs Book Reviews Examining America’s First Foray into the Middle East (REVIEW)

    Examining America’s First Foray into the Middle East (REVIEW)

    At the turn of the 21st century through today, American involvement in Middle Eastern politics runs through the Central Intelligence Agency. In America’s Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East, historian Hugh Wilford shows this has always been the case. Wilford methodically traces the lives and work of the agency’s three most prominent officers in the Middle East: Kermit “Kim” Roosevelt was the grandson of president Theodore Roosevelt, and the first head of [...]

    Read more →
  • Relationships US & Canada Seniors at Los Angeles Jewish Home Give Witty Dating Advice Ahead of Valentine’s Day (VIDEO)

    Seniors at Los Angeles Jewish Home Give Witty Dating Advice Ahead of Valentine’s Day (VIDEO)

    Residents of the Los Angeles Jewish Home give dating advice to a young Jewish man in a comedic video posted Monday on YouTube just in time for Valentine’s Day. Jonathan, an associate at the Jewish home, quizzes the senior citizens on an array of topics including having sex on the first date, kissing a girl, who should pay for dinner and whether online dating is a good idea. When the 28-year-old asks a male resident named Lee about his experiences [...]

    Read more →
  • Arts and Culture Jewish History Kutsher’s Documentary an Amazing, and Tragic, Look at the Past (REVIEW)

    Kutsher’s Documentary an Amazing, and Tragic, Look at the Past (REVIEW)

    Anyone who spent time in the Jewish Catskills hotels – especially those like me, who returned for decades – must see the new documentary,”Welcome to Kutsher’s: The Last Catskills Resort.” Not only will the film transport you back to the glory days of your youth and thousands of memories, but it will also make you long for a world that is now lost forever. I returned to Kutsher’s one last time in the summer of 2009, but by then, the [...]

    Read more →
  • Education Jewish Identity Lifestyle Riding the Wave of Change in Part-Time Jewish Education

    Riding the Wave of Change in Part-Time Jewish Education

    JNS.org – Amid the numerous studies and analyses regarding Jewish American life, a simple fact remains: part-time Jewish education is the most popular vehicle for Jewish education in North America. Whenever and wherever parents choose Jewish education for their children, we have a communal responsibility to devote the necessary time and resources to deliver dynamic, effective learning experiences. The only way we can do this is by creating space for conversations and knowledge-sharing around innovative new education models. That also [...]

    Read more →
  • Commentary Featured Features Jewish 100 The Top 100 People Positively Influencing Jewish Life, 2014

    The Top 100 People Positively Influencing Jewish Life, 2014

    The Top 100 People Positively Influencing Jewish Life, 2014 ACADEMIA Alain Finkielkraut Moshe Halbertal Deborah Lipstadt Jacob Metzer Steven Pinker Tammi Rossman-Benjamin ARTS AND CULTURE Yaacov Agam David Blatt Leonard Cohen Gal Gadot Scarlett Johansson Ryan Kavanaugh Steven Spielberg Harry Styles INNOVATION AND ACTIVISM Meira Aboulafia Adina Bar-Shalom Nitsana Darshan-Leitner Daniel Gold Anett Haskia Ephrat Levy-Lahad Gabriel Nadaf Dumisani Washington GOVERNMENT Tony Abbott José María Aznar Ron Dermer Yuli Edelstein Abdul Fatah el-Sisi Stephen Harper Goodluck Jonathan Mitch McConnell Narendra Modi [...]

    Read more →
  • Features Jewish 100 Jewish 100, 2014: Bassam Eid – Voices

    Jewish 100, 2014: Bassam Eid – Voices

    Bassam Eid Palestinian human rights activist While Palestinians who demonize Israel as the sole reason for their woes receive no shortage of media invitations, those among them who spotlight their own leaders’ iniquities are far less in demand. Even so, the profile of Bassam Eid, the Director of the Palestinian Human Rights Monitoring Group, is thankfully continuing to grow. Eid’s latest campaign is for the overhaul of UNRWA, the UN refugee agency dedicated solely to the Palestinians, which he says [...]

    Read more →



Sign up now to receive our regular news briefs.