World’s Top Fashion Bloggers Review Tel Aviv

November 8, 2012 2:03 pm 2 comments

The Fashion Bloggers — from left to right: Robb Young, Kinetis Founder & Executive Director Joanna Landau, Rumi Neely, Ada Alti, BryanBoy and Daniel P. Dykes — at the home of Anat and Yehoshua Kastiel. Photo: Noa Magger.

Hot. Innovative. Cutting edge. Welcome to Tel Aviv fashion! And this week, thanks to five uber-stylish, and super-famous international fashion bloggers who visited Israel, the whole world will know that too.

The bloggers came here at the initiative of Kinetis, a non-profit, which according to Joanna Landau, its founder and executive director, aims to promote Israel as a vibrant “hub of creativity and innovation.”

The fashion gurus included:

  • BryanBoy — one of the most popular fashion bloggers in the world, who also happens to be a judge on the hit US show “America’s Next Top Model”
  • Daniel P. Dykes – originally from Australia, but now the editor-in-chief of the UK-based Fashionising.com website
  • Ada Alti — a 23-year-old Greek fashion writer for Eau de Style and a regular contributor to some of Europe’s most popular fashion and style publications
  • Rumi Neely — an LA-based blogger and photographer for Fashiontoast.com
  • Robb Young — a fashion/style journalist, critic and consultant, whose writings have also appeared in The New York Times and Vogue

During their time in Israel, the fashion bloggers met with leading local designers, participated in a photo shoot, and dropped in on some of Tel Aviv’s leading boutiques and designer flagship stores.

They also attended a runway party hosted by Couture IL (which promotes Israeli fashion to the world), went on an intimate behind the scenes excursion to the beating heart of Tel Aviv’s fashion, style and design scenes, courtesy of TLVStyle, and met with Efrat Gosh, one of Israel’s leading musicians.

The bloggers even managed to bring the sexy back to Jerusalem, with a brief sojourn to the ancient capital.

And of course, it goes without saying, they also sampled the finest of Tel Aviv’s dynamic nightlife, including the bars, sexy sabras and latest music.

Combined, these fashion “super-bloggers” attract at least 10 million followers in over 200 countries. Quite literally – what they say and photograph is fashion gospel that reverberates around the world.

During their visit, they shared their experiences non-stop through every imaginable social platform: updating their blogs and facebook pages, posting photos on Instagram and tweeting all day with glowing references to Israel and Tel Aviv.

Although the fashion bloggers blogged primarily about, well, fashion, they also raved about the dynamic Tel Aviv nightlife, the beach and food, the warm Israeli hospitality, the amazing architecture, and the edgy arts and culture scene.

Quite simply, they did what no amount of op-eds or statements from Israeli government officials ever could: They helped create an emotional bond between Israel and millions of people around the world who would never have thought of it otherwise in such terms.

And now, thanks to the bloggers, Tel Aviv will also be uttered in the same breath as the fashion capitals of Milan, Paris, London and New York, while millions of people around the world will be inspired to visit Israel and compelled to buy Israeli designs.

The fashion bloggers visit follows hot on the heels (yes, pun intended) of food, music, design and yes, even “mummy bloggers,” which Kinetis (in conjunction with Vibe Israel, one of its flagship projects) has brought out for intimate and personalized tours here over the last 12 months.

And this is where Kinetis hits a home run: Through their efforts, they have helped reposition Israel away from the prism of a one-dimensional “conflict focus,” shifting the conversation to it being a vibrant hub of creativity, culture, innovation and entrepreneurship.

At the same time, they have also recognized that social media is the fastest and most effective way of conveying this message, by targeting niche audiences, with immediate global reach. Ultimately, as Landau says, what they are doing is “good for Israel, good for the Israelis and [good] for our economy as well.”

But I will leave the final word to the fashion bloggers themselves, with whom I was able to tag along to some events (in my finest couture, of course!) and ask about their thoughts on Israeli fashion and Tel Aviv in general.

Here is what they said:

  • Daniel P. Dykes: “Israel is the forgotten gem of the Middle East.”
  • BryanBoy: “The people are what makes Tel Aviv complete. They are so open, warm, generous.” He had earlier also tweeted to his 320,000 followers: “Tel Aviv: Best in Night Life.”
  • Robb Young: “The fashion here is sexy, edgy, exciting.”
  • Ada Alti: “There are just so many talented designers here.”
  • Rumi Neely: “The innovation level is just insane!” At the end of the trip, Neely also posted a photo of Tel Aviv beach, with the caption: “I don’t want to leave! Here’s why.”

2 Comments

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Arts and Culture US & Canada ‘Jewish Giant’ Headlines New York Jewish Museum Exhibit

    ‘Jewish Giant’ Headlines New York Jewish Museum Exhibit

    Eddie Carmel, dubbed “The Jewish Giant” by American photographer Diane Arbus, is the centerpiece of a new exhibit opening April 11 at The Jewish Museum in New York. Arbus met Carmel, who was billed “The World’s Tallest Man,” at Hubert’s Dime Museum and Flea Circus in 1959 but waited until 1970 to photograph him at his parents’ home in the Bronx, according to the museum. The son of immigrants from Tel Aviv, Carmel posed for Arbus with his head bowed to [...]

    Read more →
  • Music US & Canada Disney Hit ‘Frozen’ Gets Passover Themed Makeover With ‘Chozen’ (VIDEO)

    Disney Hit ‘Frozen’ Gets Passover Themed Makeover With ‘Chozen’ (VIDEO)

    A Passover themed cover of hit songs Let It Go and Do You Want to Build a Snowman? from Disney’s Frozen has attracted tons of media buzz and a cool 65,ooo views on YouTube within days of going online. The work of Jewish a capella group Six13, the track is aptly named Chozen. We are celebrating “our freedom, our favorite festival, our fabulous fans, and aspiring Disney princesses everywhere” the group said. The Chozen music video tells the story of [...]

    Read more →
  • Arts and Culture Jewish Identity Retreat Gives Young Artists New Platform to Engage With Jewish Ideas

    Retreat Gives Young Artists New Platform to Engage With Jewish Ideas

    JNS.org – Many young Jewish artists struggle to define who they are personally, artistically, and religiously. Against the backdrop of that struggle, the recent Asylum Arts International Jewish Artists Retreat provided a space for some 70 young Jewish artists to explore Jewish ideas, to build community and a culture of reciprocity, and to learn skills to assist their career development. “We are trying to encourage and excite people to engage in Jewish themes,” says Rebecca Guber, director of Asylum Arts. [...]

    Read more →
  • Arts and Culture Jewish Literature Darren Aronofsky Adds Psychological Depth, Little Else to ‘Noah’

    Darren Aronofsky Adds Psychological Depth, Little Else to ‘Noah’

    JNS.org – Has the era of large-scale biblical epics returned? Not since “The Ten Commandments” has there been so much torrential water on the big screen (not counting weather-related disaster films such as “The Impossible”) than in “Noah,” the latest blockbuster from writer and director Darren Aronofsky. “Noah” takes the traditional tale and splices it in an eco-friendly and psychologically driven plot. After Adam and Eve got booted out of the Garden of Eden and after Cain killed Abel, mankind [...]

    Read more →
  • Food Israel Israeli Arab Microbiologist Wins on Israel’s ‘MasterChef’ Reality Show

    Israeli Arab Microbiologist Wins on Israel’s ‘MasterChef’ Reality Show

    JNS.org – An Israeli-Arab microbiologist and mother of three won the fourth season of Israel’s most popular reality TV show, “MasterChef.” Nof Atamna-Ismaeel, 32, who holds a PhD in microbiology and is from the Israeli-Arab town of Baqa al-Gharbiyye, described winning as the “the most exciting moment in her life.” She said she plans to use the prize money to open up an Arab-Jewish cooking school. MasterChef is a popular reality TV show that originated in the U.K. It is [...]

    Read more →
  • Europe Theater Play About Muslim Man Who Discovers His Parents Are Jewish Seeking Funds

    Play About Muslim Man Who Discovers His Parents Are Jewish Seeking Funds

    Jewish comedian and writer David Baddiel is seeking public support to help produce a musical based on his film about a British Muslim man who discovers his parents are Jewish. London’s Theatre Royal Stratford East is in development to premiere The Infidel in October, London’s Evening Standard reported on Wednesday. However, the theater needs another £55,000 on top of around £200,000 already raised in order to produce the show. Baddiel, 49, retained the stage rights to the story when he wrote the [...]

    Read more →
  • Europe Relationships Love Guru Says Kaballah Practitioners Tend to Have ‘Less Satisfactory’ Relationships

    Love Guru Says Kaballah Practitioners Tend to Have ‘Less Satisfactory’ Relationships

    British relationship expert Andrew Wallas said Kaballah practitioners are likely to be less satisfied in their personal relationships than other couples, Britain’s Daily Mail reported Wednesday. “All the research is that individuals who have an interest in psychology or spirituality or who practice something like Kaballah (the branch of Jewish mysticism popularized by Madonna) are less likely to have satisfactory relationships,” he said. “A lifetime spent doing self-improvement workshops can just be a case of someone running away from reality.” [...]

    Read more →
  • Music US & Canada Meet New York’s 6’7″ Jew Who Will Rap for You (VIDEO)

    Meet New York’s 6’7″ Jew Who Will Rap for You (VIDEO)

    He’s a 6’7″ Jewish freestyle rapper who roams the streets of New York delivering his rhymes to unsuspecting passersby. Te’Devan, who calls himself the “6’7″ Jew who will rap for you” was recently profiled by the Gothamist blog. In a video posted Monday on YouTube, as part of the website’s No Your City eight-part series created by Nicolas Heller, Te’Devan is seen rapping about “not trying to conform to the status quo” and his mission to “be what I’m supposed to be.” [...]

    Read more →



Sign up now to receive our regular news briefs.