Screen shot of trailer video. Photo: Youtube/

There’s nothing that says “Enjoy the month!” like a photo of a nice Jewish guy on your calendar. Fortunately Adam Cohen put this thought into action back in 2010, starting a calendar that features a “nice Jewish guy” each month. It’s called the Nice Jewish Guy calendar and the 2013 addition has just been released.

“A joke sparked it,” Cohen told Blog With Benefits.”I was talking to friends about how all calendars have firemen or pin up hotties. Wouldn’t it be hilarious if there were nebbishy Jewish guys like “David” (pronounced with an affected long island Jewish mom twang) and this guy is posing up on a rock with his button-up shirt, still holding his jacket. People thought it was brilliant and HAD to be done.”

The calendar has amassed (well maybe not AMASSED) a following around the globe. “All the time. I get emails from women in New Zealand asking, ‘where are the nice Jewish guys here?’ I’m like gosh, I don’t know, find a temple and hang out.”

But lest you be confident in your qualifications of making it into next year’s calendar know that the odds are long. “It’s just a massive effort to find the right guys: some are friends of friends of friends, some answer Internet listings and others just find me; most are rejected. I can’t tell you how many guys I get who are too good looking or just don’t have “it.”

Watch a video of the calendar trailer below: