The M 75 perfume. Photo: Elderofziyon.com.

A cosmetic company in Gaza has launched a new perfume named M-75, after the new long-range missile designed by Hamas with Iranian assistance. The missiles, which can reach up to 75 kilometers (42 miles) were fired in the direction of Jerusalem and Tel Aviv nearly three weeks ago during Operation Pillar of Defense in November.

According to the Palestinian Islamist daily Al-Resalah, the owner of a Gazan cosmetic enterprise, Shadi Adwan, decided to name the new perfume scent in order to pay tribute to the “victory in the Gaza Strip.”

The Times of Israel reported that Adwan wanted to “honor the victory of the Palestinian people and the resistance during the eight-day war.”

“The fragrance is pleasant and attractive, like the missiles of the Palestinian resistance, and especially the M-75,” Adwan told Al-Resalah. The proud owner added that the perfume was created “to remind citizens of the victory wherever they may be, even in China.”

The perfume, which comes in masculine and feminine scents, is expensive, costing more than double the price of other perfumes because of special ingredients which Adwan described as “worthy of the victory in the Gaza Strip.”

This is not the first time a perfume in the Middle East has been named in celebration of terrorist activities against Israel.

After the Second Lebanon War in 2006, a perfume tagged with the slogan “the scent of resistance” was marketed in Lebanon several months later. The Lebanese Daily Star reported back then that, “if you’ve ever wondered what resistance smells like, then try a dab of ‘Resistance Perfume,’ which comes ‘exclusively’ with a political message and a picture of Hezbollah’s secretary general, Sayyed Hassan Nasrallah.”

In addition, the perfume package included a “digitally manipulated picture of a sinking ship, meant to represent the Israeli warship damaged by a Hezbullah missile during the conflict.” The Israeli warship had been hit by a sophisticated Iranian-made radar-guided missile fired by Hezbollah with the help of fighters from Iran’s Revolutionary Guard.