Israeli Political Campaigns Take Cues From Obama
by Zach Pontz
An article by Yonatan Gat on the website for Israel’s Channel 2, rightly points out that in the wake of the U.S. President’s reelection, several candidates in Israel’s upcoming election are using nearly identical methods of advertising. Notice below the similarity to an animation from Obama’s campaign with that of Yair Lapid’s.
Screen Shot for Yair Lapid’s ” The Future of Noah”:
Barack Obama’s “The Life of Julia”:
Benjamin Netanyahu, the incumbent, even took the same aesthetic approach to web design as his American counterpart:
Of course Gat points out that Obama has no right to cry foul. His famous slogan, “Yes We Can” was taken from former Bolivian President Gonzalo Sanchez de Lozado’s successful 2002 campaign. Lozado hired American public relations whizzes, who upon their return to the U.S. decided that the slogan still had some mileage. Seems they were right.