Sign up now to receive our regular news briefs.

Inside the Revamped Tel Aviv Museum of Art

January 31, 2013 1:48 am 1 comment

The Herta and Paul Amir Building of the Tel Aviv Museum of Art. Photo: PikiWiki Israel.

TEL AVIV – There is hardly any movement in the entry of the Tel Aviv Museum of Art.  The vacant hall allows a rare opportunity to view the huge, multi-media Yaacov Agam work that dominates the museum’s lobby unobstructed, from every angle.

Sound, from the chatter of children’s voices to the even tones of a doyenne leading a touring group, is absent. Even the quiet undertone of the ubiquitous Israeli cell phone conversations is missing. At the entry door, a mother learns that she has to change her kids’ schedule—on this quiet Sunday morning, the museum is not receiving visitors.

Beyond the lobby, behind the exhibition halls and galleries, the work of art continues. JNS.org recently spoke with Shuli Kislev, senior deputy director of the museum and project manager of the museum’s new wing, the Herta and Paul Amir Building.

The formal opening of the Amir building in late 2011 marked the conclusion of an unprecedented annum marked by loss, change and accomplishment. The low point was the death of the museum’s longtime director, Professor Mordechai (Moti) Omer. At the same time, a new era began through the completion of the new $50 million building and the appointment of Director Susan Landau, former chief curator of the Israel Museum.

Now, the expanded museum continues to gain admiration throughout the international art community, and its exhibits have attracted visitors from around the globe.

Shuli Kislev, senior deputy director of the Tel Aviv Museum of Art. Photo: Maxine Dovere.

“Israeli art has attained the national venue it has long deserved,” Kislev told JNS.org.

Israel’s “principal institution of modern and contemporary art” opened its nearly 200,000 square-foot-addition in September 2011. The design, by Boston-based architect Preston Scott Cohen, was selected from almost 100 submissions in an international competition. The freestanding, white concrete, multi-angled structure glistens in the light of the Tel Aviv sun. Its massive galleries, dedicated to the display of the museum’s premier collection of Israeli art, are a series of large, white, rectangular spaces constructed around a central, 87-foot-high atrium called the “Light Fall.” The design “provides surprising, continually unfolding, vertical circulation through all the floors,” Kislev explained.

“The Light Fall connects the galleries and allows natural light to reach into every gallery of the building,” she said.

The Amir building is “dedicated to the heritage of Israeli art, presented in all its richness and variety,” said Kislev. The building was the vision of the late Omer, who recognized the need for additional gallery space.

“We had an almost unheard of store of the best Israeli art collections—stuck in the basement—exhibit space was never available,” Kislev said. “The museum can now present what Israeli art is all about, showing its full history. Having such space was the idea beyond the expansion.” Some 250 of these works, dating from 1906 to the present, were part of the inaugural exhibit.

From concept to concrete, the new building took almost 15 years to complete. Kislev explained the process.

“In 2003, following a program of serious thinking about the museum needs—including facilities like auditoriums and classrooms—we held two architectural competitions,” she said. “The design was chosen via a two stage, international competition. During the first segment, four Israeli architects were chosen from among 70 submissions. Two made second cut, together with three from abroad.”

Preston Scott Cohen’s winning design was developed with Israeli architect Amit Nemlich. The team spent years working together, both in Israel and in Boston.

The museum, a linchpin in Tel Aviv’s cultural center, is situated on a triangular plot. The need to create large, rectangular galleries presented a significant architectural design challenge.

“Contemporary curators consider white rectangles the best design for display of both sculpture and painting,” Kislev said. “From the beginning, we kept that basic idea. It was important to maintain the Light Fall through all the galleries, so we started from the middle.”

In the 10 years between contest and completion for the Tel Aviv museum, vast changes in technology occurred. Artists now have interactive devices such as YouTube and other video platforms.

“They do what they did before, in more inviting workshops,” Kislev said.

As a city institution, the museum received about one-third of the construction costs from the municipality of Tel Aviv, while the Amir family provided significant funds.

“Israelis invested heavily in the new museum structure,” Kislev said, explaining that this level of participation marked a significant change in Israel-based philanthropy.

“Israelis are starting to give money to art and culture,” she said. “Although we still need to go abroad, we can absolutely say people in Israel thought it important to give money to support the Tel Aviv Museum of Art.”

Kislev had special praise for Tel Aviv’s Mayor, Ron Huldai.

“He understands that culture is an integral part of Tel Aviv,” she said.

JNS.org asked Kislev what her wish for the museum’s future would be. With no hesitation, she responded that the museum should have “the resources to fulfill our dreams.”

“Completing this project was hard work,” Kislev said. “I was privileged to be part of the beginning of a new era for the museum. We’ve doubled our space—and doubled our exhibitions. We are in position to enable the curators to fulfill their visions. What we did not double is our staff. We are working very hard, doing the most we can. You can see the results on the walls.”

1 Comment

Leave a Reply

Please note: comments may be published in the Algemeiner print edition. Comments written in all caps will be deleted.


Current day month ye@r *

More...

  • Arts and Culture Blogs North American Studios Look to Israel for Next Animation Hit

    North American Studios Look to Israel for Next Animation Hit

    JNS.org – In 2008, Yoram Honig was a producer and director living in Jerusalem, fresh off his first international hit, when the Jerusalem Development Authority (JDA) came to him with a challenge: build a film industry from scratch in Israel’s capital. “When we started here, was nothing in Jerusalem,” he said during an interview in his office in the Talbiya neighborhood. Now, the Jerusalem Film and Television Fund, which Honig heads as an arm of the JDA, pumps 9 million shekels […]

    Read more →
  • Blogs Sports Olympic Gold Medalist Gabby Douglas to Wear Leotard With Hebrew Letters in National Competition

    Olympic Gold Medalist Gabby Douglas to Wear Leotard With Hebrew Letters in National Competition

    Olympic gold medalist Gabby Douglas will wear a leotard bearing Hebrew lettering when she competes at the P&G Gymnastics Championships over the weekend. Douglas’ Swarovski-outlined outfit will feature the Hebrew word “Elohim,” meaning God, on its left sleeve. The Hebrew detailing honors the athlete’s “rich heritage of faith,” according to apparel manufacturer GK Elite, which produced the leotard and released a preview of it on Wednesday. The company said Douglas’ sister, Joyelle “Joy” Douglas, created the Hebrew design. The outcome of the P&G Championships will help […]

    Read more →
  • Europe Sports British World Heavyweight Champion Should Be Banned From Boxing for Sounding Like Hitler, Says Ukrainian Competitor

    British World Heavyweight Champion Should Be Banned From Boxing for Sounding Like Hitler, Says Ukrainian Competitor

    Britain’s world heavyweight champion, Taylor Fury, should be banned from boxing for making Nazi-like comments, a former world champion from the Ukraine said on Thursday, ahead of their upcoming match. “I was in shock at his statements about women, the gay community, and when he got to the Jewish people, he sounded like Hitler,” Wladimir Klitschko told British media, according to Reuters. “We cannot have a champion like that. Either he needs to be shut up or shut down in the ring, or […]

    Read more →
  • Arts and Culture Rabbi Shows Cooking Skills and Humor on Chopped

    Rabbi Shows Cooking Skills and Humor on Chopped

    Rabbi Hanoch Hecht just made television history; but, unfortunately, he couldn’t have his rugelach and eat it too. Hecht became the first rabbi to compete on the hit show “Chopped,” where contestants are forced to use four random ingredients in their recipes, and have 20-30 minutes to create an appetizer, a main course and a dessert. A contestant is eliminated after each round. Hecht, 32, said that while the dishes and utensils were new, the kitchen was not kosher, so he couldn’t taste […]

    Read more →
  • Blogs Music Orthodox Entertainer Stars in Pepsi Max Commercial as New Face of Company’s Israel Campaign (VIDEO)

    Orthodox Entertainer Stars in Pepsi Max Commercial as New Face of Company’s Israel Campaign (VIDEO)

    Orthodox singer and entertainer Lipa Schmeltzer is starring in a new Pepsi Max commercial for the company’s campaign in Israel. The commercial begins with a bunch of Jewish men eating at a restaurant, when Schmeltzer walks in and tries to decide what to order. An employee at the obviously Israeli eatery offers him a variety of foods, but the entertainer in the end decides on a bottle of Pepsi. Everyone in the restaurant then joins him, drinking Pepsi Max and dancing to […]

    Read more →
  • Arts and Culture Book Reviews Jewish Author’s ‘Messy’ Draft Transforms Into Rock Star Novel on Amazon

    Jewish Author’s ‘Messy’ Draft Transforms Into Rock Star Novel on Amazon

    JNS.org – “Writing is a messy process,” says author Elizabeth Poliner. “People who don’t write fiction would be surprised to see what early drafts could look like.” But readers wouldn’t know “what a mess it was for the longest time,” as the Jewish author puts it, when reading Poliner’s critically acclaimed latest book, As Close to Us as Breathing. The volume garnered Amazon’s “Best Book” designation in March 2016 as well as rave reviews from the New York Times,W Magazine, NPR, […]

    Read more →
  • Arts and Culture Blogs Sundance Tour Features Short Film About Elderly Jewish Woman’s Decision to Eat Bacon for First Time

    Sundance Tour Features Short Film About Elderly Jewish Woman’s Decision to Eat Bacon for First Time

    The Sundance Film Festival Short Film Tour, which started on Friday in New York City, features a mini-documentary about an elderly Jewish woman whose journey away from Orthodoxy leads her to taste forbidden food for the first time in her life. In Canadian director Sol Friedman’s Bacon & God’s Wrath, Razie Brownstone talks about ending her lifelong observance of keeping kosher as her 90th birthday approaches. The recently declared atheist said the discovery of the search engine Google spurred a lapse in her Jewish faith and made her decide to […]

    Read more →
  • Blogs Food Chabad Rabbi From New York Competes on Food Network’s ‘Chopped’ Cooking Competition

    Chabad Rabbi From New York Competes on Food Network’s ‘Chopped’ Cooking Competition

    A Chabad rabbi from Rhinebeck, NY, will face off a priest, a pastor and a nun-in-training in an upcoming episode of the Food Network‘s reality show, “Chopped,” Lubavitch.com reported. Rabbi Hanoch Hecht – who teaches up-and-coming chefs about the intricacies of kosher dietary laws at the Culinary Institute of America (CIA) — was nominated for the show by a professional chef, and went through a rigorous interview process at the Food Network’s studios in Chelsea, NY. Months later, he was informed he had been accepted as a contestant in the popular TV cooking competition. “I thought […]

    Read more →