Inside the Revamped Tel Aviv Museum of Art

January 31, 2013 1:48 am 1 comment

The Herta and Paul Amir Building of the Tel Aviv Museum of Art. Photo: PikiWiki Israel.

TEL AVIV - There is hardly any movement in the entry of the Tel Aviv Museum of Art.  The vacant hall allows a rare opportunity to view the huge, multi-media Yaacov Agam work that dominates the museum’s lobby unobstructed, from every angle.

Sound, from the chatter of children’s voices to the even tones of a doyenne leading a touring group, is absent. Even the quiet undertone of the ubiquitous Israeli cell phone conversations is missing. At the entry door, a mother learns that she has to change her kids’ schedule—on this quiet Sunday morning, the museum is not receiving visitors.

Beyond the lobby, behind the exhibition halls and galleries, the work of art continues. JNS.org recently spoke with Shuli Kislev, senior deputy director of the museum and project manager of the museum’s new wing, the Herta and Paul Amir Building.

The formal opening of the Amir building in late 2011 marked the conclusion of an unprecedented annum marked by loss, change and accomplishment. The low point was the death of the museum’s longtime director, Professor Mordechai (Moti) Omer. At the same time, a new era began through the completion of the new $50 million building and the appointment of Director Susan Landau, former chief curator of the Israel Museum.

Now, the expanded museum continues to gain admiration throughout the international art community, and its exhibits have attracted visitors from around the globe.

Shuli Kislev, senior deputy director of the Tel Aviv Museum of Art. Photo: Maxine Dovere.

“Israeli art has attained the national venue it has long deserved,” Kislev told JNS.org.

Israel’s “principal institution of modern and contemporary art” opened its nearly 200,000 square-foot-addition in September 2011. The design, by Boston-based architect Preston Scott Cohen, was selected from almost 100 submissions in an international competition. The freestanding, white concrete, multi-angled structure glistens in the light of the Tel Aviv sun. Its massive galleries, dedicated to the display of the museum’s premier collection of Israeli art, are a series of large, white, rectangular spaces constructed around a central, 87-foot-high atrium called the “Light Fall.” The design “provides surprising, continually unfolding, vertical circulation through all the floors,” Kislev explained.

“The Light Fall connects the galleries and allows natural light to reach into every gallery of the building,” she said.

The Amir building is “dedicated to the heritage of Israeli art, presented in all its richness and variety,” said Kislev. The building was the vision of the late Omer, who recognized the need for additional gallery space.

“We had an almost unheard of store of the best Israeli art collections—stuck in the basement—exhibit space was never available,” Kislev said. “The museum can now present what Israeli art is all about, showing its full history. Having such space was the idea beyond the expansion.” Some 250 of these works, dating from 1906 to the present, were part of the inaugural exhibit.

From concept to concrete, the new building took almost 15 years to complete. Kislev explained the process.

“In 2003, following a program of serious thinking about the museum needs—including facilities like auditoriums and classrooms—we held two architectural competitions,” she said. “The design was chosen via a two stage, international competition. During the first segment, four Israeli architects were chosen from among 70 submissions. Two made second cut, together with three from abroad.”

Preston Scott Cohen’s winning design was developed with Israeli architect Amit Nemlich. The team spent years working together, both in Israel and in Boston.

The museum, a linchpin in Tel Aviv’s cultural center, is situated on a triangular plot. The need to create large, rectangular galleries presented a significant architectural design challenge.

“Contemporary curators consider white rectangles the best design for display of both sculpture and painting,” Kislev said. “From the beginning, we kept that basic idea. It was important to maintain the Light Fall through all the galleries, so we started from the middle.”

In the 10 years between contest and completion for the Tel Aviv museum, vast changes in technology occurred. Artists now have interactive devices such as YouTube and other video platforms.

“They do what they did before, in more inviting workshops,” Kislev said.

As a city institution, the museum received about one-third of the construction costs from the municipality of Tel Aviv, while the Amir family provided significant funds.

“Israelis invested heavily in the new museum structure,” Kislev said, explaining that this level of participation marked a significant change in Israel-based philanthropy.

“Israelis are starting to give money to art and culture,” she said. “Although we still need to go abroad, we can absolutely say people in Israel thought it important to give money to support the Tel Aviv Museum of Art.”

Kislev had special praise for Tel Aviv’s Mayor, Ron Huldai.

“He understands that culture is an integral part of Tel Aviv,” she said.

JNS.org asked Kislev what her wish for the museum’s future would be. With no hesitation, she responded that the museum should have “the resources to fulfill our dreams.”

“Completing this project was hard work,” Kislev said. “I was privileged to be part of the beginning of a new era for the museum. We’ve doubled our space—and doubled our exhibitions. We are in position to enable the curators to fulfill their visions. What we did not double is our staff. We are working very hard, doing the most we can. You can see the results on the walls.”

1 Comment

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Sports US & Canada Israeli-American Group Congratulates Cavaliers’ Blatt on Reaching NBA Finals

    Israeli-American Group Congratulates Cavaliers’ Blatt on Reaching NBA Finals

    JNS.org – An organization whose work focuses on the estimated population of 500,000-800,000 Israeli Americans congratulated David Blatt, the Jewish head coach of the National Basketball Association’s (NBA) Cleveland Cavaliers and a longtime Israel-based coach, for clinching an appearance in the NBA Finals. The Israeli-American Council (IAC), whose stated mission is “to build an active and giving Israeli-American community throughout the United States in order to strengthen the State of Israel, our next generation, and to provide a bridge to [...]

    Read more →
  • Food US & Canada Bacon Flavor Ben & Jerry’s ‘Not Gonna Happen’ Because it Wouldn’t be Kosher

    Bacon Flavor Ben & Jerry’s ‘Not Gonna Happen’ Because it Wouldn’t be Kosher

    Famed ice cream maker Ben & Jerry’s will not be introducing a Bacon flavored product to its offerings because the company intends to keep its entire line kosher, Marketing Director Alison Gilbert told AOL’s morning show Rise recently. “It’s kind of funny, a lot of people look for bacon in our ice cream, which is probably not gonna happen because all of our ice cream is kosher,” she said, referring to Jewish dietary restrictions that proscribe the consumption of pig [...]

    Read more →
  • Israel Sports Israeli Judo Team Faces Antisemitic Harassment in Morocco: ‘We Will Murder You’

    Israeli Judo Team Faces Antisemitic Harassment in Morocco: ‘We Will Murder You’

    Israeli athletes at a world Judo championship in Morocco reportedly faced antisemitic slurs during the competition, news site WorldNetDaily reported on Monday. “We will murder you,” and “you’re not wanted here, go home,” were among the vituperative attacks directed at the Israeli Judo Association team, which was in Morocco last week for the World Masters Judo Tournament. According to Haaretz, each Israeli teammate was met with boos and jeers upon entering a fight. Additionally, no Israeli flags were present at [...]

    Read more →
  • Music US & Canada Lady Gaga Accepts ADL Award: ‘Your Philosophies Are So in Line With Ours’ (VIDEO)

    Lady Gaga Accepts ADL Award: ‘Your Philosophies Are So in Line With Ours’ (VIDEO)

    Pop superstar Lady Gaga on Thursday accepted an award from Jewish human rights group the Anti-Defamation League (ADL) on behalf of her Born This Way Foundation, which strives to combat bullying among young people. “Your philosophies are so in line with ours,” she said of the ADL upon accepting the Making a Difference Award in a videotaped message, which was shown at a ceremony in New York City. “We want to help young people know that their feelings and who they are on [...]

    Read more →
  • Music Personalities At 80, Singer-Songwriter Leonard Cohen’s Jewish Roots ‘Very Much Intact’

    At 80, Singer-Songwriter Leonard Cohen’s Jewish Roots ‘Very Much Intact’

    JNS.org – Eighty years young, Leonard Cohen fits many descriptions—singer, songwriter, poet, novelist, monk. From his Jewish upbringing in Canada to the present day, Cohen has always explored his spiritual side. This month, the singer-songwriter released the CD (May 12) and iTunes (on May 8 of this year) formats of his latest album, Can’t Forget: A Souvenir of the Grand Tour, which features live recordings from his world tours in 2012 and 2013. Last year, Cohen’s Popular Problems was voted by Rolling Stone [...]

    Read more →
  • Europe Sports FIFA Head Says Israel Should Not be Booted From World Soccer Association

    FIFA Head Says Israel Should Not be Booted From World Soccer Association

    JNS.org – Fédération Internationale de Football Association (FIFA) head Sepp Blatter said during a meeting with Israeli Prime Minister Benjamin Netanyahu that contrary to Palestinian complaints, Israel has not violated any FIFA statutes and should not be suspended from international soccer’s governing body. “We should not come to one federation saying we will exclude them,” said Blatter, the Jerusalem Post reported. “If the national association is fulfilling its obligations then there is no need to intervene,” he said. “I’m on a [...]

    Read more →
  • Featured Middle East Sports Jewish Rights Group Slams Palestinian Attempts to Suspend Israel From FIFA

    Jewish Rights Group Slams Palestinian Attempts to Suspend Israel From FIFA

    Jewish human rights group the Simon Wiesenthal Center (SWC) said on Tuesday it was “appalled” by a Palestinian Football Association initiative to suspend Israel from FIFA, calling it another “front waged in the context of the Palestinian Boycott, Divestment, Sanctions (BDS) campaign.” “We are appalled at the temerity of the Palestinan Football Association (PFA) demand that FIFA suspend Israel at your forthcoming Congress in Zurich,” wrote the group’s international relations director, Dr. Shimon Samuels, in a letter to FIFA President Joseph [...]

    Read more →
  • Theater US & Canada Star of Auschwitz Thriller Says ‘God Was Holding the Hand of Every Jew in the Gas Chamber’ (VIDEO)

    Star of Auschwitz Thriller Says ‘God Was Holding the Hand of Every Jew in the Gas Chamber’ (VIDEO)

    The lead actor in Son of Saul, an Auschwitz thriller featured at this year’s Cannes Film Festival, told the UK’s The Guardian that he believes God was “holding the hand” of each Jew who died in the Nazi gas chambers during the Holocaust. “I do not for one nanosecond like to pretend that God is off the hook. He could and should have stopped it at a much earlier stage,” Géza Röhrig, 48, said. ”But I would not be able to get [...]

    Read more →



Sign up now to receive our regular news briefs.