It’s Super Bowl Sunday, which means only one thing: Super Bowl commercials. Israel will be front and center in two of those (very) public pitches. First is SodaStream, the Israeli carbonation system company which already had one of its advertisements banned because it featured exploding bottles produced by rival soda makers Coca-Cola Co. and PepsiCo Inc., both of which will be airing commercials during the game. The commercial for the DIY home carbonation system that’s set to air is posted below.
The other ad will feature Israeli supermodel Bar Refaeli kissing Jesse Heiman in an improbable exchange of tongues. The commercial is for GoDaddy, a website hosting firm. CBS already rejected two versions of the commercial, one because of “too much tongue.” A more family-friendly version is being shown instead. See below
Watch the SodaStream ad below:
Watch the GoDaddy ad below: