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Bar Refaeli, SodaStream Garner Headlines for Israel With Super Bowl Ads

February 4, 2013 2:38 pm 3 comments

Bar Refaeli at Cannes. Source: Wikimeida Commons.

The Super Bowl commercial by the website domain company GoDaddy featuring Israeli supermodel Bar Refaeli was one of the most talked-about ads during the Super Bowl.

The commercial, which showed Bar Refaeli intimately kissing a portly computer nerd, promoted GoDaddy as the perfect combination between “sexy and smart.” A racier version of the ad, which reportedly took as many as 64 takes to be filmed, also appeared online.

It seems, however, that audiences were turned off by the racy ad. According to USA Today‘s Ad Meter rankings of Super Bowl commercials, the Refaeli commercial came in last.

While Bar Refaeli’s ad took center stage, SodaStream made history by becoming the first Israeli company to buy a Super Bowl ad, according to the Jerusalem Post. A frequent target of the BDS (boycott, sanctions and divestment) movement, SodaStream aired a commercial featuring warehouses full of soda exploding and emphasized the environmental value of making soda at home.


  • Lawrence Kulak

    Yo, E Hartogs wherever you are, if you miraculously get this message I need to tell you how wrong you are!

    First, I disdain the chinese for their cruelty and avoid buying Chinese products whenever I can.

    Second, what makes you think I hate Israel? I happen to love Israel but I am a Jew – not an Israeli. As such I believe that women must behave modestly in accordance with the Torah. Ever heard of the Torah Hartogs?

    Third, your analysis of my comment as reflecting frustration was oh so Freudian shallow. You might have been right had I found ‘Bar’ as you familiarly refer to her as attractive. But I really think that if she were genuinely attractive she would be more hesitant to cheapen her self so quickly.

    The end.

  • Lawrence Kulak

    This woman Bar Rafaeli cannot even claim to be Jewish she is such a disgusting abomination. Imagine calling yourself Jewish and intimitaly kissing a stranger sixty four times before getting the ad right. Would any self respecting man want to get involved with such a cheap tramp after that? How could you know if her kisses were sincere? And who could care anyway?
    There was another superbowl commercial involving a Clydesdale horse where the baby horse gives a light ‘kiss’ to its owner to wake him up. That horse is infinitely less of an animal than this bacchanalian Hollywood whore who is disgracing her people with everything she does and whereever she goes.
    AS far as the company SodaStream which had the unlimited gall a la Janet jackson to promote this ad, I support the BDS movement only as it applies to that company and hope that they drive it out of business.
    Now everybody knows why people hate the Jews. Bar Rafaeli (who doesn’t even have a Jewish name) matched Janet Jackson for lewdness during the highest rated family television event of the year.

    • Oh dear, somebody has some cropped up frustrations here.
      Bar Rafaeli has not done anything else than thousands of actresses have done before her. It is clear that you are mixing your own frustrations with your apparent hate for Israel.
      Your comment says more about yourself than you know, and does not say anything about Bar. SodaStream has a great product, which will get even bigger than you can imagine. I suggest you keep buying cheap Chinese products, because who cares about the million Tibetans killed by them since 1948.

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