Sign up now to receive our regular news briefs.

Bar Refaeli, SodaStream Garner Headlines for Israel With Super Bowl Ads

February 4, 2013 2:38 pm 3 comments

Bar Refaeli at Cannes. Source: Wikimeida Commons.

The Super Bowl commercial by the website domain company GoDaddy featuring Israeli supermodel Bar Refaeli was one of the most talked-about ads during the Super Bowl.

The commercial, which showed Bar Refaeli intimately kissing a portly computer nerd, promoted GoDaddy as the perfect combination between “sexy and smart.” A racier version of the ad, which reportedly took as many as 64 takes to be filmed, also appeared online.

It seems, however, that audiences were turned off by the racy ad. According to USA Today‘s Ad Meter rankings of Super Bowl commercials, the Refaeli commercial came in last.

While Bar Refaeli’s ad took center stage, SodaStream made history by becoming the first Israeli company to buy a Super Bowl ad, according to the Jerusalem Post. A frequent target of the BDS (boycott, sanctions and divestment) movement, SodaStream aired a commercial featuring warehouses full of soda exploding and emphasized the environmental value of making soda at home.

3 Comments

  • Lawrence Kulak

    Yo, E Hartogs wherever you are, if you miraculously get this message I need to tell you how wrong you are!

    First, I disdain the chinese for their cruelty and avoid buying Chinese products whenever I can.

    Second, what makes you think I hate Israel? I happen to love Israel but I am a Jew – not an Israeli. As such I believe that women must behave modestly in accordance with the Torah. Ever heard of the Torah Hartogs?

    Third, your analysis of my comment as reflecting frustration was oh so Freudian shallow. You might have been right had I found ‘Bar’ as you familiarly refer to her as attractive. But I really think that if she were genuinely attractive she would be more hesitant to cheapen her self so quickly.

    The end.

  • Lawrence Kulak

    This woman Bar Rafaeli cannot even claim to be Jewish she is such a disgusting abomination. Imagine calling yourself Jewish and intimitaly kissing a stranger sixty four times before getting the ad right. Would any self respecting man want to get involved with such a cheap tramp after that? How could you know if her kisses were sincere? And who could care anyway?
    There was another superbowl commercial involving a Clydesdale horse where the baby horse gives a light ‘kiss’ to its owner to wake him up. That horse is infinitely less of an animal than this bacchanalian Hollywood whore who is disgracing her people with everything she does and whereever she goes.
    AS far as the company SodaStream which had the unlimited gall a la Janet jackson to promote this ad, I support the BDS movement only as it applies to that company and hope that they drive it out of business.
    Now everybody knows why people hate the Jews. Bar Rafaeli (who doesn’t even have a Jewish name) matched Janet Jackson for lewdness during the highest rated family television event of the year.

    • Oh dear, somebody has some cropped up frustrations here.
      Bar Rafaeli has not done anything else than thousands of actresses have done before her. It is clear that you are mixing your own frustrations with your apparent hate for Israel.
      Your comment says more about yourself than you know, and does not say anything about Bar. SodaStream has a great product, which will get even bigger than you can imagine. I suggest you keep buying cheap Chinese products, because who cares about the million Tibetans killed by them since 1948.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition. Comments written in all caps will be deleted.


Current day month ye@r *

More...

  • Blogs Features Israel and the Apartheid Narrative: 2 South African Student Leaders Weigh In

    Israel and the Apartheid Narrative: 2 South African Student Leaders Weigh In

    JNS.org – About two-dozen people file into Dodd 175 at the University of California, Los Angeles (UCLA) campus on a Thursday night, scouting out seats and picking at the kosher pizza in the back of the lecture hall. Miyelani Pinini knows the drill. A former student president of the University of Cape Town in South Africa, she’s attended and even organized her share of free-pizza events. But now she and a fellow South African student leader were the stars of this […]

    Read more →
  • Food Spirituality/Tradition The Brewish State: Israel Taps Into Growing Craft Beer Bazaar

    The Brewish State: Israel Taps Into Growing Craft Beer Bazaar

    JNS.org – It’s widely known that Israel has penetrated the wine market, with some of its sophisticated Israeli blends surpassing historically excellent wines from areas such as the Napa Valley or Bordeaux. But what about beer? For decades, Israel has offered solely the Maccabi and Nesher brands. Not anymore. “There is a huge push of people making beer at home. The country is approaching over 30 craft breweries in the last year or two, making nearly 200 beers,” says Avi Moskowitz, […]

    Read more →
  • Arts and Culture Blogs Natalie Portman Says She Behaved Like ‘Average Everyday Jewish Mother’ on Set of Latest Movie

    Natalie Portman Says She Behaved Like ‘Average Everyday Jewish Mother’ on Set of Latest Movie

    Actress Natalie Portman acted like a typical “Jewish mother” on the set of her latest movie, Jane Got a Gun, the Israeli-born star told the New York Post‘s Page Six on Sunday. The 34-year-old, who also co-produced the western, said she made it her job to look out for everyone involved in the project, because the film has had to overcome “so many obstacles,” such as losing its director early on. She explained: “Actors changed. We suffered financial and legal challenges. We endured so many replacements. There were delays. […]

    Read more →
  • Israel Music Scorpions Lead Singer Sends Message to Israel Ahead of World Tour, Tel Aviv Performance (VIDEO)

    Scorpions Lead Singer Sends Message to Israel Ahead of World Tour, Tel Aviv Performance (VIDEO)

    “We’re looking very much forward to coming back to Israel this summer,” said the lead singer of the German rock band Scorpions in a video on Monday. “Make sure you don’t miss it because we rock you like a hurricane!” said a jovial Klaus Meine, quoting the band’s seminal 1984 anthem, “Rock You Like a Hurricane.” The hard rock band lands in Israel for a show at the Menorah Mivtachim Arena on July 14 as part of its 50th anniversary tour. It will be the band’s third time […]

    Read more →
  • Blogs Book Reviews The Collected Works of Primo Levi, Edited by Ann Goldstein (REVIEW)

    The Collected Works of Primo Levi, Edited by Ann Goldstein (REVIEW)

    Primo Levi and Elie Wiesel were the two most immediate and authentic literary voices who gave witness to the Holocaust. Wiesel was an extrovert and a very public figure who wrote initially in French. Levi was a modest retiring chemist who wrote in Italian. Whereas Wiesel was rooted in the Eastern European Jewish Hassidic world, Levi was the product of an assimilated, secular Italian society that saw itself as Italian first and Jewish as an accident of birth. As Levi himself said, “At Auschwitz I […]

    Read more →
  • Blogs Lifestyle Wine Brings Judea and Samaria to Tel Aviv

    Wine Brings Judea and Samaria to Tel Aviv

    JNS.org – Wine has long been considered a social lubricant, and it’s Nir Lavie’s hope that wine from his Har Bracha Winery in the Samarian hills will serve as a social lubricant between the city-goers of Tel Aviv and the Jewish communities of Judea and Samaria, two locales split geographically, and often politically, on the left and right of the country. The new flagship store of Har Bracha has recently popped its corks on 190 Ben Yehuda Street in Tel Aviv, […]

    Read more →
  • Arts and Culture Blogs Gentile Actor Zachary Levi Says He’s Denied Roles for Being ‘Too Jewish’

    Gentile Actor Zachary Levi Says He’s Denied Roles for Being ‘Too Jewish’

    Actor Zachary Levi said casting directors have denied him roles for being “too Jewish,” despite the fact that he is not a Jew, the New York Daily News‘ Confidenti@l reported on Wednesday. “I guess they were looking for more of a corn-fed, white boy look,” he said. “My family is from f****** Indiana! Come on, I’m like dying here!” The Thor star clarified that he is Welsh, and that Levi is actually his middle name, while his real last name is Pugh. He said he […]

    Read more →
  • Book Reviews Spirituality/Tradition Tracing Chabad’s History and Success (REVIEW)

    Tracing Chabad’s History and Success (REVIEW)

    The secret of Chabad’s worldwide success is revealed by veteran Chabad shliach (emissary) Rabbi David Eliezrie in his new book, The Secret of Chabad. The Chabad movement was founded by Rabbi Schnur Zalman of Liadi, Belarus, in 1775. Years later it came to the US with the arrival of Rabbi Yosef Yitzchak Schneersohn in 1940, after his escape from Nazi-occupied Warsaw. Upon his arrival in New York, a number of his co-religionists advised him that there was no place for traditional […]

    Read more →