Sign up now to receive our regular news briefs.

Bar Refaeli, SodaStream Garner Headlines for Israel With Super Bowl Ads

February 4, 2013 2:38 pm 3 comments

Bar Refaeli at Cannes. Source: Wikimeida Commons.

The Super Bowl commercial by the website domain company GoDaddy featuring Israeli supermodel Bar Refaeli was one of the most talked-about ads during the Super Bowl.

The commercial, which showed Bar Refaeli intimately kissing a portly computer nerd, promoted GoDaddy as the perfect combination between “sexy and smart.” A racier version of the ad, which reportedly took as many as 64 takes to be filmed, also appeared online.

It seems, however, that audiences were turned off by the racy ad. According to USA Today‘s Ad Meter rankings of Super Bowl commercials, the Refaeli commercial came in last.

While Bar Refaeli’s ad took center stage, SodaStream made history by becoming the first Israeli company to buy a Super Bowl ad, according to the Jerusalem Post. A frequent target of the BDS (boycott, sanctions and divestment) movement, SodaStream aired a commercial featuring warehouses full of soda exploding and emphasized the environmental value of making soda at home.

3 Comments

  • Lawrence Kulak

    Yo, E Hartogs wherever you are, if you miraculously get this message I need to tell you how wrong you are!

    First, I disdain the chinese for their cruelty and avoid buying Chinese products whenever I can.

    Second, what makes you think I hate Israel? I happen to love Israel but I am a Jew – not an Israeli. As such I believe that women must behave modestly in accordance with the Torah. Ever heard of the Torah Hartogs?

    Third, your analysis of my comment as reflecting frustration was oh so Freudian shallow. You might have been right had I found ‘Bar’ as you familiarly refer to her as attractive. But I really think that if she were genuinely attractive she would be more hesitant to cheapen her self so quickly.

    The end.

  • Lawrence Kulak

    This woman Bar Rafaeli cannot even claim to be Jewish she is such a disgusting abomination. Imagine calling yourself Jewish and intimitaly kissing a stranger sixty four times before getting the ad right. Would any self respecting man want to get involved with such a cheap tramp after that? How could you know if her kisses were sincere? And who could care anyway?
    There was another superbowl commercial involving a Clydesdale horse where the baby horse gives a light ‘kiss’ to its owner to wake him up. That horse is infinitely less of an animal than this bacchanalian Hollywood whore who is disgracing her people with everything she does and whereever she goes.
    AS far as the company SodaStream which had the unlimited gall a la Janet jackson to promote this ad, I support the BDS movement only as it applies to that company and hope that they drive it out of business.
    Now everybody knows why people hate the Jews. Bar Rafaeli (who doesn’t even have a Jewish name) matched Janet Jackson for lewdness during the highest rated family television event of the year.

    • Oh dear, somebody has some cropped up frustrations here.
      Bar Rafaeli has not done anything else than thousands of actresses have done before her. It is clear that you are mixing your own frustrations with your apparent hate for Israel.
      Your comment says more about yourself than you know, and does not say anything about Bar. SodaStream has a great product, which will get even bigger than you can imagine. I suggest you keep buying cheap Chinese products, because who cares about the million Tibetans killed by them since 1948.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Relationships Yossi Vardi Credits Pushy Jewish Mother for His Startup Success

    Yossi Vardi Credits Pushy Jewish Mother for His Startup Success

    Millionaire entrepreneur Yossi Vardi credited his success in start-ups to his Jewish mother continuously pushing him to do better, Daily Mail reported on Thursday. “Jewish mothers are never satisfied and nothing is ever good enough,” he said, adding that his mother, who died 15 years ago, used to compare him with his cousins and say he was “an idiot.” “For most of my life I have been trying to show her I’m not,” he continued. “I keep on trying even now.” Vardi, […]

    Read more →
  • Theater US & Canada Seth Rogen Unveils New Christmas Movie — ‘Will Open on Thanksgiving, Made by Jews’ (VIDEO)

    Seth Rogen Unveils New Christmas Movie — ‘Will Open on Thanksgiving, Made by Jews’ (VIDEO)

    Famed actor Seth Rogen on Tuesday unveiled with typical comic fanfare the trailer for his new Christmas film. The movie “was made by Jews… and opens on Thanksgiving,” Rogen pointed out on Twitter. The Night Before tells the tale of three “ride or die homies” celebrating one last debauchery-filled Christmas Eve reunion before they become too busy to keep up their annual tradition. In an effort to make the night as memorable as possible, they set out to find the “Nutcracka Ball – the […]

    Read more →
  • Arts and Culture Jewish History Art Can Inspire Faith; It Can Also Empower Destructive Ideologies

    Art Can Inspire Faith; It Can Also Empower Destructive Ideologies

    A June 2015 art exhibit, “The Transformative Power of Art,” at the United Nations headquarters in New York City, harnessed the universal language of art to convey an important message: “Our fragile Mother Earth faces the devastating consequences of climate change, a defining challenge of our time.” The exhibit also included sixteen portraits of people from all over the world who have “contributed to the common good of humanity in one way or another and have transformed the way we […]

    Read more →
  • Israel Sports Israeli Muslim Cage Fighter Says He’s Proud to Fight Under Jewish State’s Flag

    Israeli Muslim Cage Fighter Says He’s Proud to Fight Under Jewish State’s Flag

    A 32-year-old Circassian Israeli Muslim Mixed Martial Arts fighter from Abu Ghosh says he takes pride in fighting under the Israeli flag, Israel’s Walla reported on Sunday. Like most Circassian Israelis, Jackie “the Punishment” Gosh was born Sunni Muslim. He became observant about eight years ago, and is now scrupulous in following his religion’s tenets, praying five times a day and fasting during the holy month of Ramadan. Gosh is also very proud of his Israeli nationality, and sees no contradiction between […]

    Read more →
  • Israel Music New Mark Skinner Documentary Explores Jewish, Arab Rap Scene in Israel (VIDEO)

    New Mark Skinner Documentary Explores Jewish, Arab Rap Scene in Israel (VIDEO)

    A new documentary explores the lives and work of Jewish and Arab rappers in Israel and how the ongoing conflict in the region has impacted their lyrics, the U.K.’s Jewish Chronicle reported on Thursday. Hip Hop in the Holy Land is a six-part series co-directed by Mike Skinner, the British frontman of hip-hop group The Streets, and produced by Noisey, a music channel published by Vice news. The first episode, published last week, shows Skinner meeting with Tamer Nafar, the founder of one of […]

    Read more →
  • Sports US & Canada 49ers Running Back Jarryd Hayne Apologizes for ‘Hurtful’ Jesus Tweets

    49ers Running Back Jarryd Hayne Apologizes for ‘Hurtful’ Jesus Tweets

    New 49ers running back and Australian rugby star Jarryd Hayne apologized on Wednesday for a tweet in which he raised the age-old myth that Jews were historically responsible for Jesus Christ’s death. Reaching out to his Jewish fans, and the chairman of the B’nai B’rith Anti-Defamation Commission, Hayne tweeted: “To the Jewish community @DvirAbramovich #WeAreAllOne.” Underneath, he keenly included a screenshot of a text message to elaborate on his apology: “I sincerely apologize for my tweets on July 1. I […]

    Read more →
  • Theater Israeli Actress Gal Gadot Recalls Being ‘Extremely Surprised’ at Winning Miss Israel Contest

    Israeli Actress Gal Gadot Recalls Being ‘Extremely Surprised’ at Winning Miss Israel Contest

    Israeli actress Gal Gadot reminisced about her childhood in Israel during an interview published in this month’s edition of Vanity Fair. “I don’t remember this, but my mom told me that when I was three they threw a party on the rooftop of the house. They put me to bed, and I heard people coming into the house and no one came to me. I went to the rooftop and took a hose and I started to spray water on everyone, just […]

    Read more →
  • Blogs Features Wounded Israeli Soldiers Unite With American Veterans to Help Their ‘Brothers for Life’ Heal (INTERVIEW)

    Wounded Israeli Soldiers Unite With American Veterans to Help Their ‘Brothers for Life’ Heal (INTERVIEW)

    An Israeli organization is helping wounded U.S. veterans move past their physical and psychological challenges by connecting them with injured Israeli soldiers who understand what they’ve been through. “What we discovered very early is that there’s no ‘professional, psychiatrist, social worker’ or anything like that [or] pills that can come even close to helping a soldier who fought in combat, who was wounded, who lost his friends. No one can help him like another person who’s been through exactly what he has,” Rabbi Chaim Levine, […]

    Read more →