Bar Refaeli, SodaStream Garner Headlines for Israel With Super Bowl Ads

February 4, 2013 2:38 pm 3 comments

Bar Refaeli at Cannes. Source: Wikimeida Commons.

The Super Bowl commercial by the website domain company GoDaddy featuring Israeli supermodel Bar Refaeli was one of the most talked-about ads during the Super Bowl.

The commercial, which showed Bar Refaeli intimately kissing a portly computer nerd, promoted GoDaddy as the perfect combination between “sexy and smart.” A racier version of the ad, which reportedly took as many as 64 takes to be filmed, also appeared online.

It seems, however, that audiences were turned off by the racy ad. According to USA Today’s Ad Meter rankings of Super Bowl commercials, the Refaeli commercial came in last.

While Bar Refaeli’s ad took center stage, SodaStream made history by becoming the first Israeli company to buy a Super Bowl ad, according to the Jerusalem Post. A frequent target of the BDS (boycott, sanctions and divestment) movement, SodaStream aired a commercial featuring warehouses full of soda exploding and emphasized the environmental value of making soda at home.

3 Comments

  • Lawrence Kulak

    Yo, E Hartogs wherever you are, if you miraculously get this message I need to tell you how wrong you are!

    First, I disdain the chinese for their cruelty and avoid buying Chinese products whenever I can.

    Second, what makes you think I hate Israel? I happen to love Israel but I am a Jew – not an Israeli. As such I believe that women must behave modestly in accordance with the Torah. Ever heard of the Torah Hartogs?

    Third, your analysis of my comment as reflecting frustration was oh so Freudian shallow. You might have been right had I found ‘Bar’ as you familiarly refer to her as attractive. But I really think that if she were genuinely attractive she would be more hesitant to cheapen her self so quickly.

    The end.

  • Lawrence Kulak

    This woman Bar Rafaeli cannot even claim to be Jewish she is such a disgusting abomination. Imagine calling yourself Jewish and intimitaly kissing a stranger sixty four times before getting the ad right. Would any self respecting man want to get involved with such a cheap tramp after that? How could you know if her kisses were sincere? And who could care anyway?
    There was another superbowl commercial involving a Clydesdale horse where the baby horse gives a light ‘kiss’ to its owner to wake him up. That horse is infinitely less of an animal than this bacchanalian Hollywood whore who is disgracing her people with everything she does and whereever she goes.
    AS far as the company SodaStream which had the unlimited gall a la Janet jackson to promote this ad, I support the BDS movement only as it applies to that company and hope that they drive it out of business.
    Now everybody knows why people hate the Jews. Bar Rafaeli (who doesn’t even have a Jewish name) matched Janet Jackson for lewdness during the highest rated family television event of the year.

    • Oh dear, somebody has some cropped up frustrations here.
      Bar Rafaeli has not done anything else than thousands of actresses have done before her. It is clear that you are mixing your own frustrations with your apparent hate for Israel.
      Your comment says more about yourself than you know, and does not say anything about Bar. SodaStream has a great product, which will get even bigger than you can imagine. I suggest you keep buying cheap Chinese products, because who cares about the million Tibetans killed by them since 1948.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Europe Sports Croatian Soccer Star’s Hebrew Tattoo Causes a Stir Online

    Croatian Soccer Star’s Hebrew Tattoo Causes a Stir Online

    A Hebrew tattoo sported by Croatian soccer star Mario Mandzukic became an internet sensation in Israel after it was exposed on Tuesday during a Champions League match between Ateltico Madrid and Real Madrid A first glance, the tattoo, on the athlete’s back, might leave one with the impression that it was an unfortunate artistic mistake, since the Hebrew letters do not make sense as they are written. However, a closer look at the tattoo shows that it was actually written [...]

    Read more →
  • Blogs Theater Why an Algemeiner Editor Wrote a Play About a Mass Shooter

    Why an Algemeiner Editor Wrote a Play About a Mass Shooter

    For the past two years, I have served as Opinion Editor at The Algemeiner. I’m perhaps most proud of the paper’s commitment to publishing diverse and opposing viewpoints on the controversial issues of the day. We pride ourselves on voicing different opinions because we know that most issues are not black and white, and because our community is better served by a public debate. In my life outside of the paper, I am a professional actor and playwright. And similarly, [...]

    Read more →
  • Book Reviews Commentary In ‘America in Retreat,’ a Real-Life Risk Board

    In ‘America in Retreat,’ a Real-Life Risk Board

    JNS.org – “Risk: The Game of Strategic Conquest,” the classic Parker Brothers board game, requires imperial ambitions. Players imagine empires and are pitted against each other, vying for world domination. Amid this fictional world war, beginners learn fast that no matter the superiority of their army, every advance is a gamble determined by a roll of the dice. After a defeat, a player must retreat. Weighted reinforcement cards provide the only opportunity to reverse a player’s fortunes and resume the [...]

    Read more →
  • Beliefs and concepts Sports Does Working Out With Other Jews Keep You Jewish?

    Does Working Out With Other Jews Keep You Jewish?

    JNS.org – For Daphna Krupp, her daily workout (excluding Shabbat) at the Jewish Community Center (JCC or “J”) of Greater Baltimore has become somewhat of a ritual. She not only attends fitness classes but also engages with the instructors and plugs the J’s social programs on her personal Facebook page. “It’s the gym and the environment,” says Krupp. “It’s a great social network.” Krupp, who lives in Pikesville, Md., is one of an estimated 1 million American Jewish members of more [...]

    Read more →
  • Sports US & Canada Sports Illustrated Profiles Orthodox NCAA Basketball Player Aaron Liberman

    Sports Illustrated Profiles Orthodox NCAA Basketball Player Aaron Liberman

    Sports Illustrated magazine featured an extensive profile on Orthodox-Jewish college basketball player Aaron Liberman on Wednesday.  The article details Liberman’s efforts to balance faith, academics and basketball at Tulane University, a challenge the young athlete calls “a triple major.” Sports Illustrated pointed out that Liberman is the second Orthodox student to play Division I college basketball. The other was Tamir Goodman, the so-called “Jewish Jordan.” As reported in The Algemeiner, Liberman started his NCAA career at Northwestern University. According to [...]

    Read more →
  • Jewish Identity Sports Cycling the Desert: New Israel Bike Trail Connects Mitzpe Ramon to Eilat

    Cycling the Desert: New Israel Bike Trail Connects Mitzpe Ramon to Eilat

    As the popularity of cycling continues to increase across the world, Israel is working to develop cycling trails that make the country’s spectacular desert accessible to cyclists. The southern segment of the Israel Bike Trail was inaugurated on Feb. 24 and offers for the first time a unique, uninterrupted 8-day cycling experience after six years of planning and development. The southern section of the Israel Bike Trail stretches over 300 kilometers in length and is divided into eight segments for mountain biking, [...]

    Read more →
  • Jewish Identity Theater Forthcoming Major Action Movies Inspired by Jewish Comic Artist Jack Kirby

    Forthcoming Major Action Movies Inspired by Jewish Comic Artist Jack Kirby

    JNS.org – With the recent Oscars in the rearview mirror, Hollywood’s attention now shifts to the rest of this year’s big-screen lineup. Two of the major action films coming up in 2015—Avengers: Age of Ultron, which hits theaters in May, and the third film in the Fantastic Four series, slated for an August release—have Jewish roots that the average moviegoer might be unaware of. As it turns out, it took a tough Jewish kid from New York City’s Lower East [...]

    Read more →
  • Book Reviews Jewish Identity When Torah Teaches Life and Life Teaches Torah (REVIEW)

    When Torah Teaches Life and Life Teaches Torah (REVIEW)

    JNS.org – Rabbi Gordon Tucker spent the first 20 years of his career teaching at the Conservative movement’s Jewish Theological Seminary (JTS) and the next 20 years as the rabbi of Temple Israel Center in White Plains, N.Y. I confess that when I heard about the order of those events, I thought that Tucker’s move from academia to the pulpit was strange. Firstly, I could not imagine anyone filling the place of my friend, Arnold Turetsky, who was such a talented [...]

    Read more →



Sign up now to receive our regular news briefs.