Israeli Company Targeted by Boycotters Reports Huge Sales Increase
It has been a break out year for SodaStream, a fact that can be reflected in a 51% increase in full year revenue, to 436.3 million, reported by the company last month. The numbers were positive all-around in fact: fourth-quarter revenue increased 55% to $132.9 million, and the company sees 2013 revenue and adjusted net income improving by 25 percent, with half of the sales growth coming from the U.S.
The success may partly be thanks to the controversy surrounding an ad it had intended to run during the Super Bowl, but that was rejected by CBS. The company still ran a different ad during the sporting event, and reaped loads of press from the controversy. It’s also been getting mainstream kudos from media outlets such as Fast Company magazine, which named it one the top innovators of 2013.
Not bad for a company that has been demonized by such anti-Israel organizations as CodePink and the BDS movement — this despite the fact that it employs 500 West Bank Arabs and 400 Palestinian Arabs living in east Jerusalem.