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Israel Creating Virtual Embassies in Middle East

March 12, 2013 9:17 am 1 comment

IDF Central Command Center. Photo: IDF.

Utilizing new media technology, Israel is developing innovative ways to extend hands of friendship to countries in a volatile Middle East.

“We are exploring government, people and societies … trying to skip over the borders and using the new media to create virtual embassies,” which speak directly to those in the Arab world, said Foreign Ministry director-general, Rafael Barak, at the inaugural ceremony of the 13th annual Herzliya Conference on Monday, March 11.

Addressing the regional trends impacting Israel, Barak related that “we live in a region in a state of constant instability and it is our assessment that this instability will continue for many more years.” Despite this, the Israel Ministry of Foreign Affairs continues to locate potential friends in the region, while trying to find “frenemies” among Israel’s enemies and exploring how different governments relate to one another.

Barak remarked that the Israel must not only be aware of the threats that exist in the region, but also of certain population sectors that seek friendship. “We must contend with the people around us, looking at the new strategic threats, including the large concentration of chemical weapons in Syria, Hezbollah and Hamas activity, as well as Kurdish populations and other minorities looking for our friendship and trying to draw close to Israel,” he stated.

Regionally, “the characteristics of peace have almost disappeared” said Barak. However, he stressed that the situation with Jordan was better, noting that Israel has an embassy there and is “doing a lot of things with visibility… and under the radar.”

“We always look for opportunities [in the region] … We hope an opportunity will come from Syria…[and] are trying to open doors wherever possible and provide humanitarian assistance wherever possible.”

In regard to the situation in Egypt, Barak emphasized the necessity for Israel to “maintain peace agreements with Egypt in light of the instability and internal situation.” He said that the Foreign Ministry was maintaining a “mobile ministry” which traveled to and from Egypt weekly, rather than maintaining a permanent embassy in an unstable and dangerous area.

Regarding the Palestinian issue, Barak said “the Palestinians are looking for the international stage and we are being challenged there … we are preparing for the future.” He added that the ministry was “active in international forums so that the world will receive our activities with understanding … we’re trying to prevent flotillas and flightillas.”

1 Comment

  • If Israel is to open doors at at people-to-people level of understanding -it must first understand its neighbors.
    Sometimes it seems even regarding Jordan there is a lack of understanding of the complexities of social interaction at various levels of society as well as between the various Jordanian people..
    Jordan has at least five groups that number over 100,000 -beyond the Palestinean majority- and many perhaps would be open to contact in each of these groups..in marketing this would be “rifle approach” as opposed to the “shotgun” media methods.
    Each nation across the region has complexities that must be understood-the resource is available in the Israelis who have originated in these nations-they have observed the interactions and though decades have passed the basic frictions and camaradery among the groups persist.Each group within each nation has a culture and history of which it is proud.
    Never forget that the national lines that exist on the map were created in the 20th century.

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