Israeli Candy Manufacturer Creates Lollipops, Wafers and Toffees that Help Shed Weight
by Zach Pontz
Sweets may make your taste buds swoon but as of yet they’ve proven remarkably unfriendly to the figure. That may be changing now that the Israel-based Carmit Candy Industries has unveiled a line of lollipops, wafers and toffees meant to help shed pounds, boost the immune system and promote bone health.
“Food manufacturers have been answering this trend with many new products, ranging from reduced fat/sugar/sodium products to products fortified with vitamins/minerals/fiber. We are taking this a step further by combining really tasty candy products with the most up-to-date nutrition ingredients to create products that taste great and deliver a specific health benefit,” CEO Steve Grun told Israel21c.
The new products include a weight-management wafer bar with glucomannan and potato extract; chocolate coins with calcium, vitamin D and vitamin K; and sugar-free toffee chews with Echinacea, vitamin C and zinc.
Grun explains that the added-value ingredients are selected for their scientific support, regulatory approval and technical parameters.