Sign up now to receive our regular news briefs.

JC Penney Scrambles to Defuse Social Media Uproar Over ‘Hitler Tea Kettle’

May 30, 2013 5:23 pm 3 comments
JCPenney and Hitler's Tea Kettle

JC Penney and Hitler's Tea Kettle. Photo: Twitter screenshot.

Embattled US retailer JC Penney, which has been struggling from market share losses and last month’s dismissal of its CEO, was forced to scramble on social media channels to deny that its billboard photo advertising a tea kettle was styled to look like Adolf Hitler, FastCompany reported.

A Reddit blogger spotted the tea kettle as führer image on a billboard in Culver City, California, and a viral photo quickly reached major press outlets, including the UK Telegraph, which mocked up a side-by-side image of the kettle and it’s alleged inspiration (top left).

Although JC Penney denied the allegations, their public relations team bungled with attempts to convince bloggers, including actress Mia Farrow, that had they wanted to model anything with the kettle, it would have been something more harmless, like a snowman, rather than the author of Mein Kampf.

“Certainly unintended. If we designed it to look like something, we would have gone with a snowman or something fun,” the retailer’s communications team wrote to Mia Farrow via Twitter.

The kerfuffle shows how difficult a viral mud slinging campaign can be for even the largest companies to defend themselves from in an internet-focused world.

JCPenney's Twitter response to Mia Farrow

JCPenney's Twitter response to Mia Farrow. Photo: Tiwtter screenshot.

3 Comments

  • jerry hersch

    The fact that JCP even responded is sad..

  • Apparently, some people forgot to take their medications. Teapot that looks like Hitler? Gimme a break!

  • Do people not realise that this is just a crock of sh–?!
    Some moron invents this BS and the brainless mob follows like a flock of mental sheep. They see what they have been told to see.
    And all in order to hurt a company which has helped put a lot of consumer goods in the hands of working class people in USA and abroad.
    For the record, I have no connection with or own shares in, JC Penney, though I have purchased t-shirts when in Honolulu, in Oct.2012.
    Really! This is the biggest problem at the moment…

Leave a Reply

Please note: comments may be published in the Algemeiner print edition. Comments written in all caps will be deleted.


Current day month ye@r *

More...

  • Arts and Culture First English-Language Trailer Debuts for Natalie Portman’s Hebrew Film ‘A Tale of Love and Darkness,’ Based on Amos Oz’s Memoir (VIDEO)

    First English-Language Trailer Debuts for Natalie Portman’s Hebrew Film ‘A Tale of Love and Darkness,’ Based on Amos Oz’s Memoir (VIDEO)

    The first English-language trailer for Natalie Portman’s directorial debut — A Tale of Love and Darkness — based on Israeli author Amos Oz’s memoir, was released on Thursday. The movie, originally filmed in Hebrew, tells the story of Oz’s childhood in Jerusalem at the end of the British Mandate and the early years of Israel’s independence. Portman, who was born in Israel and speaks fluent Hebrew, plays the lead role of Fania, the author’s mother. She struggles to raise her son as she deals with inner demons, a […]

    Read more →
  • Features As Berlin Prices Rise, Israelis Turn East for German Real-Estate Bargains

    As Berlin Prices Rise, Israelis Turn East for German Real-Estate Bargains

    JNS.org – Sonnenallee, a street in Berlin’s Neukölln district, looks like it comes straight out of an Arab city — so much so that it goes by the nickname “Gaza Strip.” Kebab and bakery shops are advertised in Arabic; men sit in men-only coffee shops; and bridal shop windows showcase glittery, not-so-stylish gowns. But take a random turn, and you’ll find a swath of bars, burger joints, and Indian restaurants where hip Berliners announce that they have arrived to urban coolness. […]

    Read more →
  • Arts and Culture Israeli Actress Gal Gadot Slays in ‘Wonder Woman’ Trailer (VIDEO)

    Israeli Actress Gal Gadot Slays in ‘Wonder Woman’ Trailer (VIDEO)

    Israeli actress Gal Gadot engages in fierce action sequences in the new Wonder Woman trailer, which Warner Bros. premiered during the San Diego Comic-Con on Saturday. The nearly 3-minute trailer, the first to debut for the superhero film, shows scenes of Diana, princess of the Amazons, fighting alongside men in the battle against the world’s toughest enemies. The first shot of the video shows Wonder Woman discovering a man, Steve Trevor (played by actor Chris Pine), washed ashore. The clip then takes viewers to the all-female island where Wonder Woman was born. […]

    Read more →
  • Arts and Culture A Theatrical Look at Diplomacy and the Oslo Accords (REVIEW)

    A Theatrical Look at Diplomacy and the Oslo Accords (REVIEW)

    Is diplomacy worthwhile, even if the end result isn’t what we hoped for? That is the question, among many others, posed by the new play Oslo, by J.T. Rogers. Making its New York debut at Lincoln Center, the play examines the secret diplomatic process that led to the historic 1993 peace accords. The character of Shimon Peres makes an appearance onstage — and he, along with Yitzhak Rabin and Yasser Arafat, tower over the proceedings. But they mainly do so in absentia. Instead, […]

    Read more →
  • Spirituality/Tradition Sports Israeli Trailblazer Dean Kremer Brings Jewish Values to Nascent Pro Baseball Career

    Israeli Trailblazer Dean Kremer Brings Jewish Values to Nascent Pro Baseball Career

    JNS.org – Other than being part of the Los Angeles Dodgers organization, Sandy Koufax and Dean Kremer have something else in common: a respect for Jewish tradition. Koufax — who was recently ranked by ESPN as the best left-handed pitcher in Major League Baseball (MLB) history — decided not to pitch Game 1 of the 1965 World Series because the game fell on Yom Kippur. “I would do the same,” Kremer said in an interview. Last month, the 20-year-old Kremer became […]

    Read more →
  • Arts and Culture Lead Guitarist of British Rock Band Queen Asks Adam Lambert to Sing in Hebrew During Upcoming Israel Concert

    Lead Guitarist of British Rock Band Queen Asks Adam Lambert to Sing in Hebrew During Upcoming Israel Concert

    The famed lead guitarist of British rock band Queen, Brian May, encouraged Jewish singer-songwriter Adam Lambert to perform in Hebrew during their upcoming joint concert in Israel, an entertainment industry advocacy organization reported on Tuesday. During a recent interview with Israeli television personality Assi Azar, May was played a 2005 video of Lambert singing the popular song Shir L’Shalom, (Song for Peace). May was so impressed by Lambert’s singing of the Hebrew track that he told the American singer, “We have to do that. Let’s […]

    Read more →
  • Sports Kenyan Marathoner to Compete for Israel in Rio Olympics

    Kenyan Marathoner to Compete for Israel in Rio Olympics

    JNS.org – Kenyan-born marathoner Lonah Chemtai is expected to compete for Israel at the Olympics Games in Rio De Janeiro, Brazil next month after gaining a last minute approval. “I am very proud [to represent Israel] and I hope to achieve a new personal best time,” Chemtai told Reuters. Chemtai, who grew up a rural village in western Kenya, first came to Israel in 2009 to care of the children of her country’s ambassador to Israel. The 27-year-old runner recently gained […]

    Read more →
  • Arts and Culture Jewish Identity Will Laughs Lead to Love on Show About Orthodox Dating?

    Will Laughs Lead to Love on Show About Orthodox Dating?

    To date or not to date? That is not the question for most Modern Orthodox singles in New York. The question is when will they find their future spouses, and when will their families stop nagging them about having babies? Inspired by the success of the Israeli show “Srugim,” Leah Gottfried, 25, decided she would create and star in her own show, “Soon By You.” “Dating is so serious already,” Gottfried said. “We wanted to take a lighter approach and laugh at the […]

    Read more →