Sign up now to receive our regular news briefs.

The AJC Embraces Social Media and Other Communication Tools

August 2, 2013 11:12 am 3 comments

American Jewish Committee (AJC) Executive Director David Harris. Photo: AJC.

A recent blog on this site charged that the AJC and other mainstream Jewish organizations are not keeping pace with a rapidly changing communications environment, particularly in videos and social media. The author is entitled to his own views, but not to his own facts.

For the AJC, robust, innovative communications have long been, and will continue to be, essential to engaging both Jews and non-Jews in the U.S and around the world. Creative, indeed path-breaking, examples over the years of using print and broadcast media are plentiful on AJCarchives.org. That commitment continues to this day.

Utilizing the power of radio remains a core component of AJC’s multi-pronged communications strategy. Since 2001, AJC Executive Director David Harris has delivered weekly radio commentaries on the entire CBS radio network, reaching tens of millions of listeners across the country, and providing insight into complex challenges of the day, including Israel’s quest for peace and security, the threat of international terrorism, the Iranian nuclear program, growing anti-Semitism, and U.S. energy security. Even with the advent of social media, these radio spots are the single greatest point of contact between the American people and a Jewish community voice.

In addition, the AJC has produced numerous videos, and many of them far exceeded the low number of 2,200 views that the blog author incorrectly presented as fact.

Two fast-paced videos on AJC initiatives to better understand Israel — The Rhythm of Israel and Is This Really the Israel You Know? — have combined views on YouTube of nearly 150,000 to date.

The moving video, Jewish Service Heard Around the World: Live from Aachen, Germany has more than 475,000 viewers, and was also the subject of a front-page story in The New York Times.

Our video library also includes hard-hitting advocacy pieces, such as Iran: This is the Button, a key element of our campaign to use a wide range of communications tools to support efforts to prevent Iran from achieving nuclear-weapons capability.

And a series of videos, produced exclusively for the AJC by Egyptian human rights activist Dalia Ziada, have been featured on AJC social media sites, as well as our dynamic, revamped website.

Let’s be clear. We’re not resting on our laurels. We know there’s much to be done in the social media sphere, and we also know that we have to keep up with the accelerating pace of change. But we’re a far cry from the blog’s depiction of our efforts. We have multiple Twitter and Facebook accounts. We are communicating in several languages. And our reach is growing daily.

Meanwhile, we’re also very active in traditional media, and not just on radio.

As examples, AJC staffers have three separate blogs on the Huffington Post (in English, French, and Spanish), regular blogs and columns in the Jerusalem Post, frequent op-eds in the Wall Street Journal and Foxnews.com, among other media outlets, and a regular op-ed in El Pais, the Spanish world’s most influential newspaper and news website. That doesn’t include op-eds, letters to the editor, full-page ads, and interviews that appear often in leading papers and on popular websites, as well as interviews and citations on television and radio.

Over the past decade, the AJC has reached more people in more places, in more languages, and through more media platforms, than any comparable organization. To get a better appreciation of the depth and breadth of the 21st century AJC, visit ajc.org and follow us on Facebook and Twitter @ajcglobal.

Kenneth Bandler is the American Jewish Committee’s (AJC’s) Director of Media Relations.

3 Comments

  • Assimilate Jew

    4293 followers on Twitter Mr. Bandler? 100 Million Dollars? Survey Says: You Failed Miserably. AJC is self promotional lemmings.

  • Jonathan Levy

    The blog criticizin AJC said that Harris doesnt tweet – which is true. He also said that AJC websites are all the same – which is true. Seems $100 Million doesnt go too far.

  • Jonathan Levy

    AJC should stick to endorsing a Palestinian State, and supporting gay marraige, both very important Jewish issues. AJC is about as influential for American Jewry as is the price of wine in Madagascar.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition. Comments written in all caps will be deleted.


Current day month ye@r *

More...

  • Arts and Culture Huffington Post Accused of ‘Jew-Hatred’ After Tweeting ‘Offensive’ Joke About Comedian at Video Music Awards

    Huffington Post Accused of ‘Jew-Hatred’ After Tweeting ‘Offensive’ Joke About Comedian at Video Music Awards

    The Huffington Post is facing backlash after joking about a Jewish comedian’s  appearance at the Video Music Awards (VMAs) on Sunday night. Josh “The Fat Jew” Ostrovsky took part in Nick Jonas’ performance of his song “Bacon,” staged in a New York diner — in a cameo role as a waiter throwing a handful of bacon in the air. Commenting on the show, the Huffington Post tweeted, “not thrilled at the fat jew [he] wasted all that perfectly good bacon!!!!!!” The message angered many Twitter users, who thought the joke […]

    Read more →
  • Sports Israeli Fans Mob, Dance With Basketball Player Amar’e Stoudemire at First Jerusalem Team Practice (VIDEO)

    Israeli Fans Mob, Dance With Basketball Player Amar’e Stoudemire at First Jerusalem Team Practice (VIDEO)

    Israeli basketball fans mobbed Hapoel Jerusalem’s newest player, American pro Amar’e Stoudemire, dancing around with him during a practice open to the public. On Friday, the team posted a video on Twitter of the happy romp with fans jumping around Stoudemire, while chanting in Hebrew. Unfamiliar with the lyrics, Stoudemire pumps his fist in the air. The basketball player, who has Jewish roots on his mother’s side, also waved a flag emblazoned with Hapoel Jerusalem’s logo. The former New York Knicks forward retired from the NBA earlier […]

    Read more →
  • Arts and Culture Playboy Columnist Calls Israel’s ‘Burning Man’ Festival ‘Ultimate Revenge on Hitler’

    Playboy Columnist Calls Israel’s ‘Burning Man’ Festival ‘Ultimate Revenge on Hitler’

    The Israeli version of the famed American Burning Man music festival is the “ultimate revenge on Hitler,” according to a column in Playboy magazine on Thursday. In his column, Jeff Weiss also took note of the fact that Midburn — a five-day bacchanal in the Negev Desert, self-described as an event celebrating “a communal life style, creativity, art and radical self-expression” — began on June 8, the day of the Sarona Market terrorist attack in Tel Aviv, which left four people dead. Weiss asked rhetorically, “What could needle the mustached […]

    Read more →
  • Arts and Culture Author of New Book on Connection Between Jews, Punk Rock Describes Bands Flinging Gefilte Fish, Bagels at Audience (INTERVIEW)

    Author of New Book on Connection Between Jews, Punk Rock Describes Bands Flinging Gefilte Fish, Bagels at Audience (INTERVIEW)

    Some punk rockers integrate their Jewish identity into their music through food, the author of a new book on the topic told The Algemeiner on Wednesday. Michael Croland, author of Oy Oy Oy Gevalt! Jews and Punk, described the way different musicians express this connection. “One band is known for throwing gefilte fish in the mosh pit, and people at its concert slide around on it while dancing,” he recounted. “Another used to drink Manischewitz [sweet kosher] wine out of a shofar [the ram […]

    Read more →
  • Sports Scottish Soccer Club Manager Hails ‘Fantastic’ Jewish-State Visit After Victory Over Israeli Team (VIDEO)

    Scottish Soccer Club Manager Hails ‘Fantastic’ Jewish-State Visit After Victory Over Israeli Team (VIDEO)

    The manager of Scotland’s Celtic soccer club lauded Israel, after his team won a match against the Jewish state’s Hapoel Be’er Sheva on Tuesday night. Brendan Rodgers said at a post-match press conference: On behalf of the players, the people of Celtic and Scotland, Israel’s been fantastic for us. We came out here on Sunday, [and from] the hotel, the staff, we’ve been very, very warmly received. The atmosphere at the game was amazing and, obviously, one team has to lose, but you have a wonderful team here, […]

    Read more →
  • Arts and Culture Second Jaffa Jazz Festival to Reunite International, Israeli Musicians

    Second Jaffa Jazz Festival to Reunite International, Israeli Musicians

    For the second time, Israel will host the Jaffa Jazz Festival, according to Broadwayworld.com. The festival will unite 43 Israeli musicians and eight international artists for a three-day event. The program will include a special performance by an ensemble of top jazz students studying at Belgium’s Royal Conservatoire of Antwerp, the Belgrade Music Academy in Serbia, Israel’s Rimon School of Music and the jazz program of the Israel Conservatory of Music in Tel Aviv. There will also be a jazz show for children led by Israeli saxophonist […]

    Read more →
  • Sports Israel’s First NASCAR Driver Revved Up to Win

    Israel’s First NASCAR Driver Revved Up to Win

    JNS.org – As a young boy growing up in Ashdod, Israel, Alon Day got his first go-kart at age 9. By 15, he was racing them. Less than a decade later, Day has become the first Israeli professional race car driver on the NASCAR circuit. He made history by competing in NASCAR’s Xfinity Series race at the Mid-Ohio Sports Car Course on August 13. “Driving a race car is not like any other sport,” Day told JNS.org. “You are actually almost flying […]

    Read more →
  • Arts and Culture Writer of Popular Kids Series to Premiere Autobiographical Solo Show ‘Not That Jewish’

    Writer of Popular Kids Series to Premiere Autobiographical Solo Show ‘Not That Jewish’

    The writer of a popular children’s television series will premiere an off-Broadway solo show called “Not That Jewish,” according to The Hollywood Reporter. Written and performed by Monica Piper — the Emmy Award-winning showrunner of Nickelodeon’s “Rugrats” — the show is described as “the autobiographical telling of a Jew…’ish’ girl’s life.” “Not That Jewish” explores Piper’s Bronx upbringing in a show-business family, her comedy-club debut and her “almost” night with former Yankees legend Mickey Mantle. “Audiences can expect to leave laughed-out, a little teary-eyed and […]

    Read more →