The AJC Embraces Social Media and Other Communication Tools

August 2, 2013 11:12 am 3 comments

American Jewish Committee (AJC) Executive Director David Harris. Photo: AJC.

A recent blog on this site charged that the AJC and other mainstream Jewish organizations are not keeping pace with a rapidly changing communications environment, particularly in videos and social media. The author is entitled to his own views, but not to his own facts.

For the AJC, robust, innovative communications have long been, and will continue to be, essential to engaging both Jews and non-Jews in the U.S and around the world. Creative, indeed path-breaking, examples over the years of using print and broadcast media are plentiful on AJCarchives.org. That commitment continues to this day.

Utilizing the power of radio remains a core component of AJC’s multi-pronged communications strategy. Since 2001, AJC Executive Director David Harris has delivered weekly radio commentaries on the entire CBS radio network, reaching tens of millions of listeners across the country, and providing insight into complex challenges of the day, including Israel’s quest for peace and security, the threat of international terrorism, the Iranian nuclear program, growing anti-Semitism, and U.S. energy security. Even with the advent of social media, these radio spots are the single greatest point of contact between the American people and a Jewish community voice.

In addition, the AJC has produced numerous videos, and many of them far exceeded the low number of 2,200 views that the blog author incorrectly presented as fact.

Two fast-paced videos on AJC initiatives to better understand Israel — The Rhythm of Israel and Is This Really the Israel You Know? — have combined views on YouTube of nearly 150,000 to date.

The moving video, Jewish Service Heard Around the World: Live from Aachen, Germany has more than 475,000 viewers, and was also the subject of a front-page story in The New York Times.

Our video library also includes hard-hitting advocacy pieces, such as Iran: This is the Button, a key element of our campaign to use a wide range of communications tools to support efforts to prevent Iran from achieving nuclear-weapons capability.

And a series of videos, produced exclusively for the AJC by Egyptian human rights activist Dalia Ziada, have been featured on AJC social media sites, as well as our dynamic, revamped website.

Let’s be clear. We’re not resting on our laurels. We know there’s much to be done in the social media sphere, and we also know that we have to keep up with the accelerating pace of change. But we’re a far cry from the blog’s depiction of our efforts. We have multiple Twitter and Facebook accounts. We are communicating in several languages. And our reach is growing daily.

Meanwhile, we’re also very active in traditional media, and not just on radio.

As examples, AJC staffers have three separate blogs on the Huffington Post (in English, French, and Spanish), regular blogs and columns in the Jerusalem Post, frequent op-eds in the Wall Street Journal and Foxnews.com, among other media outlets, and a regular op-ed in El Pais, the Spanish world’s most influential newspaper and news website. That doesn’t include op-eds, letters to the editor, full-page ads, and interviews that appear often in leading papers and on popular websites, as well as interviews and citations on television and radio.

Over the past decade, the AJC has reached more people in more places, in more languages, and through more media platforms, than any comparable organization. To get a better appreciation of the depth and breadth of the 21st century AJC, visit ajc.org and follow us on Facebook and Twitter @ajcglobal.

Kenneth Bandler is the American Jewish Committee’s (AJC’s) Director of Media Relations.

3 Comments

  • Assimilate Jew

    4293 followers on Twitter Mr. Bandler? 100 Million Dollars? Survey Says: You Failed Miserably. AJC is self promotional lemmings.

  • Jonathan Levy

    The blog criticizin AJC said that Harris doesnt tweet – which is true. He also said that AJC websites are all the same – which is true. Seems $100 Million doesnt go too far.

  • Jonathan Levy

    AJC should stick to endorsing a Palestinian State, and supporting gay marraige, both very important Jewish issues. AJC is about as influential for American Jewry as is the price of wine in Madagascar.

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Book Reviews Commentary In ‘America in Retreat,’ a Real-Life Risk Board

    In ‘America in Retreat,’ a Real-Life Risk Board

    JNS.org – “Risk: The Game of Strategic Conquest,” the classic Parker Brothers board game, requires imperial ambitions. Players imagine empires and are pitted against each other, vying for world domination. Amid this fictional world war, beginners learn fast that no matter the superiority of their army, every advance is a gamble determined by a roll of the dice. After a defeat, a player must retreat. Weighted reinforcement cards provide the only opportunity to reverse a player’s fortunes and resume the [...]

    Read more →
  • Beliefs and concepts Sports Does Working Out With Other Jews Keep You Jewish?

    Does Working Out With Other Jews Keep You Jewish?

    JNS.org – For Daphna Krupp, her daily workout (excluding Shabbat) at the Jewish Community Center (JCC or “J”) of Greater Baltimore has become somewhat of a ritual. She not only attends fitness classes but also engages with the instructors and plugs the J’s social programs on her personal Facebook page. “It’s the gym and the environment,” says Krupp. “It’s a great social network.” Krupp, who lives in Pikesville, Md., is one of an estimated 1 million American Jewish members of more [...]

    Read more →
  • Sports US & Canada Sports Illustrated Profiles Orthodox NCAA Basketball Player Aaron Liberman

    Sports Illustrated Profiles Orthodox NCAA Basketball Player Aaron Liberman

    Sports Illustrated magazine featured an extensive profile on Orthodox-Jewish college basketball player Aaron Liberman on Wednesday.  The article details Liberman’s efforts to balance faith, academics and basketball at Tulane University, a challenge the young athlete calls “a triple major.” Sports Illustrated pointed out that Liberman is the second Orthodox student to play Division I college basketball. The other was Tamir Goodman, the so-called “Jewish Jordan.” As reported in The Algemeiner, Liberman started his NCAA career at Northwestern University. According to [...]

    Read more →
  • Jewish Identity Sports Cycling the Desert: New Israel Bike Trail Connects Mitzpe Ramon to Eilat

    Cycling the Desert: New Israel Bike Trail Connects Mitzpe Ramon to Eilat

    As the popularity of cycling continues to increase across the world, Israel is working to develop cycling trails that make the country’s spectacular desert accessible to cyclists. The southern segment of the Israel Bike Trail was inaugurated on Feb. 24 and offers for the first time a unique, uninterrupted 8-day cycling experience after six years of planning and development. The southern section of the Israel Bike Trail stretches over 300 kilometers in length and is divided into eight segments for mountain biking, [...]

    Read more →
  • Jewish Identity Theater Forthcoming Major Action Movies Inspired by Jewish Comic Artist Jack Kirby

    Forthcoming Major Action Movies Inspired by Jewish Comic Artist Jack Kirby

    JNS.org – With the recent Oscars in the rearview mirror, Hollywood’s attention now shifts to the rest of this year’s big-screen lineup. Two of the major action films coming up in 2015—Avengers: Age of Ultron, which hits theaters in May, and the third film in the Fantastic Four series, slated for an August release—have Jewish roots that the average moviegoer might be unaware of. As it turns out, it took a tough Jewish kid from New York City’s Lower East [...]

    Read more →
  • Book Reviews Jewish Identity When Torah Teaches Life and Life Teaches Torah (REVIEW)

    When Torah Teaches Life and Life Teaches Torah (REVIEW)

    JNS.org – Rabbi Gordon Tucker spent the first 20 years of his career teaching at the Conservative movement’s Jewish Theological Seminary (JTS) and the next 20 years as the rabbi of Temple Israel Center in White Plains, N.Y. I confess that when I heard about the order of those events, I thought that Tucker’s move from academia to the pulpit was strange. Firstly, I could not imagine anyone filling the place of my friend, Arnold Turetsky, who was such a talented [...]

    Read more →
  • Arts and Culture Blogs Oscars 2015: Reflecting on Love at First Sight

    Oscars 2015: Reflecting on Love at First Sight

    JNS.org – I’m in love, and have been for a long time. It’s a relationship filled with laughter, tears, intrigue, and surprise. It was love at first sight, back when I was a little girl—with an extra-terrestrial that longed to go home. From then on, that love has never wavered, and isn’t reserved for one, but for oh so many—Ferris Bueller, Annie Hall, Tootsie, Harry and Sally, Marty McFly, Atticus Finch, Danny Zuko, Yentl, that little dog Toto, Mrs. Doubtfire, [...]

    Read more →
  • Blogs Book Reviews Examining America’s First Foray into the Middle East (REVIEW)

    Examining America’s First Foray into the Middle East (REVIEW)

    At the turn of the 21st century through today, American involvement in Middle Eastern politics runs through the Central Intelligence Agency. In America’s Great Game: The CIA’s Secret Arabists and the Shaping of the Modern Middle East, historian Hugh Wilford shows this has always been the case. Wilford methodically traces the lives and work of the agency’s three most prominent officers in the Middle East: Kermit “Kim” Roosevelt was the grandson of president Theodore Roosevelt, and the first head of [...]

    Read more →



Sign up now to receive our regular news briefs.