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September 17, 2013 11:46 am
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Fashion Icon Isaac Mizrahi Disappoints Jewish Fans by Hawking Wares on QVC During Yom Kippur

avatar by Joshua Levitt

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Fashion icon Isaac Mizrahi in television commercial for his "Isaac Mizrahi Live!" home shopping program on QVC, which was recorded and broadcast on Yom Kippur. Photo: Screenshot.

Fashion icon Isaac Mizrahi in television commercial for his "Isaac Mizrahi Live!" home shopping program on QVC, which was recorded and broadcast on Yom Kippur. Photo: Screenshot.

Fashion icon Isaac Mizrahi angered and disappointed his many Jewish fans by appearing on the QVC television channel to sell shirts, boots and bags on Yom Kippur, a holy day when Jews refrain from work and eating, the New York Daily News reported on Tuesday.

His “Isaac Mizrahi Live!” program on the 24-hour shopping channel premiered the weekend before the holiday, leaving Mizrahi busy this past Saturday morning tweeting advertisements for the hour-long Yom Kippur program that aired at 3PM on QVC Saturday.

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“Mizrahi, 51, is from an observant Jewish family and is an alumnus of Brooklyn’s Yeshiva of Flatbush, a Modern Orthodox private Jewish school in Midwood,” the Daily News reported. “After he made a name for himself in fashion, he co-wrote 2003’s two-part historical documentary ‘Kingdom of David: The Saga of the Israelites,’ which, according to PBS’ description, is ‘dedicated to the thesis that the Israelites and the Jewish faith changed human history as much as any empire that ever existed.’ But now Mizrahi faces backlash, with one prominent Jewish media honcho telling us the decision to work was a slap in the face.”

“There is talk of many Jews boycotting his products because of his outlandish appearance on his show,” the unnamed media source told the Daily News.

Rabbi and television personality Shmuley Boteach told the Daily News, “It seems now G-d isn’t going to be one of his customers, because it is a pretty big account to lose. Modern people have to learn to put values before money, and if Sandy Koufax could give up the World Series for Yom Kippur, then Isaac Mizrahi could give up a few hours of hawking some of his wares.”

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  • Fortune

    MICHAL NEGRON DID OPENED HER NEWEST LOCATION IN A NEW JERSEY MALL WITH A RABBI INVOLVED IN IT AND ONLINE GROUPS WERE AFRAID TO CALL HER OUT ON IT. I DID, BUT THEN, WHO AM I? NO ONE ANYONE BOTHERS TO PAY ATTENTION TO.

    I THINK MICHAL NEGRON AND ISAAC MIZRACHI SHOULD BOTH BE BOYCOTTED, CERTAINLY UNTIL AFTER CHANUKAH 2013.

    IT DOESN’T MATTER WHEN THE MIZRACHI SHOW WAS FILMED OR ADS RECORDED FOR BROADCAST, IT SHOULD NOT HAVE BEEN AIRED ON YOM KIPPUR JUST A NEGRON’S NEWEST LOCATION SHOULD NOT HAVE BEEN A FRIDAY EVENING PARTY.

  • Mel

    Q.: What does Hashem call Jews who defy His Mitzvot?
    A.: Schmucks!

    Q.: How much sleep does Hashem lose over this?
    A.: With so many Schmucks around, how can Hashem sleep?

  • d enlander

    on the other hand Elie Tahari sponsored the Succah at the kosher Hotel on York and 68th

    • Fortune

      DO YOU MEAN THE BENTLEY ON YORK @ EAST 62ND STREET?

  • HaDaR

    It is very sad to see how self-hating some people are, even in these comments.
    If anyone had been SPITTING on what’s most sacred in every other religion or culture, I doubt there would be such hypocritical sympathy…
    Then… it is not just Mr. Mizrachi’s “personal” business what he PUBLICLY does on Shabbath Yom Kippur!!
    PUBLIC desecration of Shabbath and Kippur is every Jew’s business, and it should become LOSS for mr. Mizrachi.
    So, thank you Algemeiner for publishing this and allowing people who RESPECT Torah and the People of Israel to give their money and business to those who do and not to those who don’t.

  • If life would be perfect… Mizrahi would not annoy a lot of Jews about his Iom Kipur active life. On the other hand, it should be his choice alone: it is none of the haredim (ultra-orthodox Jews) business.

  • Miriam

    Why would ‘observent’ people be taking the ‘spiritual Inventory’ of another person??? Besides isn’t the whole point of the “Day of Atonement” to FORGIVE?
    Perhaps if there was more willingness to not mind the business of others there’s a chance Peace would be more abundant. Learn to forgive others and self.

    l’shana tovah.

    • ivan

      Usually forgiveness is achieved by atonement etc, not by in your face spitting at religion of your father and mother. If he does not show up for Yom Kippur, do I have to buy his miserable clothes? And let G’d decide what happens to me for telling everybody I can regarding of what this Mizrachi fellow has done.

  • Reuven

    Mizrachi is a nobody.

  • Tom Dratler

    Seriously? Mizrahi isn’t observant. Hasn’t been in ages, if ever. So he violated the sanctity of Yom Kippur. Last time I checked, Jews do that all over the planet every year. This is a non-story. It’s time to give it a rest.

  • R

    Mizrachi surely made the commercial long before Yom Kippur and even if he did have something to do with its broadcasting days and times, it would not apply to all those observant Jews who should have been in shul all day, not home watching a goyische television program.

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