Saudi TV Network’s Hitler Ad Campaign is ‘Offensive and Outrageous’ – ADL
by Zach Pontz
A Saudi satellite television network’s use of Adolf Hitler’s image to promote its September programming is drawing the ire of Jewish groups.
The ad campaign for Dubai-based MBC Action features clips from the 2009 Quentin Tarantino film “Inglourious Basterds,” where the Nazi dictator is shown speaking in a room to other Nazi officials.
Arabic subtitles inserted under the images focus on the television network’s new programming in September. Hitler is made to say, “Look at the achievements of MBC Action. They will control the entire region. They are preparing for a campaign called ‘September to Remember.'”
“This offensive and outrageous campaign trivializes the Holocaust by turning Hitler into a cartoonish poster child,” said Abraham H. Foxman, ADL National Director.
“Perhaps someone thought all of this was funny, but one wonders how it will play across the Arab World, where there is scant education about the murder of six million Jews and millions of others by Hitler and the Nazis and where Holocaust denial and anti-Semitism are rampant?” Foxman asks.
“Why would a Saudi media outlet want to associate itself with one of history’s most demonic mass murderers?” he queried.