A Mom From Esh Kodesh Makes Sushi – and Headlines

January 20, 2014 12:37 am 2 comments

Maayan Shaar preparing pre-packaged sushi in Esh Kodesh. Photo: Ehud Amiton / Tazpit News Agency.

ESH KODESH – Maayan Shaar, 26, of Esh Kodesh had no idea that her family’s favorite midweek dinner – sushi rolls – would become such a sought-after food item across Samaria’s hilltop communities.

“I’ve been making sushi for a long time,” Shaar told Tazpit News Agency. “My children love it – every time I make sushi, the rolls disappear within seconds.” The mother of three, who has been living with her husband and family in Esh Kodesh for two years, discovered the business niche in sushi-making by accident.

“When Esh Kodesh celebrated the 13th anniversary of its founding last year, we had a community potluck and I brought my sushi. I found out that it wasn’t only my kids who liked my sushi – so did everyone else in our community.”

So much so that when Esh Kodesh opened its first bed and breakfast, the owner, Inbal Zeev, included Shaar’s sushi on the inn’s menu.

“Orders started coming in from all over,” explains Saar. People across the Binyamin region from communities like Adei Ad, Kida, Maale Levonah, Shiloh, Shvut Rachel, and other remote hilltops began phoning in to order sushi for all sorts of events and occasions.

“Sushi Esh Kodesh” was consequently born and the enterprise recently caught the attention of international and Israeli press including Yedioth Ahronoth, whose coverage has brought Maayan a whole slew of new customers.

“I make the sushi on my own,” explains Shaar who grew up in northern Samaria. She refuses to allow her husband to help her out with the sushi making. “I want to make this enterprise work on my own” the young mother explains. “I never expected anything like this to happen – but this is my niche that I want to develop.”

It wasn’t easy for Shaar to locate the unique ingredients needed to make the sushi. “There are very specific stores that sell certain sushi ingredients and you can usually only find them in Tel Aviv or Jerusalem,” she explains. “But thank G-d, I was able to find a local supplier.”

While her sushi business and family take up much of her time, Saar remains strongly aware of the media portrayal of the Esh Kodesh community.  “It’s just unfair and frustrating,” Shaar told Tazpit. “The media portrays us simply as settlers- and not as people. The situation here is complex but we are normal people who just want quiet like everyone else in this country.”

In the meantime, Shaar envisions opening a sushi restaurant in Esh Kodesh someday. “It’s beautiful here,” she says. “I hope that people will come to visit from all over Israel to see what we have here — and eat my sushi,” she concludes.

2 Comments

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Arts and Culture US & Canada Lena Dunham Responds to Charges of Antisemitism: It was Just a Jew Joke

    Lena Dunham Responds to Charges of Antisemitism: It was Just a Jew Joke

    “Girls” creator Lena Dunham responded on Tuesday to charges of antisemitism over an article she had penned for the New Yorker, saying it was all in good humor. Speaking to Variety, Dunham reflected on her “tight-knit Jewish family, where Jew jokes were part of the essential fiber of our communication.” The article Dunham referred to was called “Dog or Jewish Boyfriend? A Quiz,” with options such as “He doesn’t Tip” and “He’s Crazy for Cream Cheese.” Among Dunham’s critics, Anti-Defamation [...]

    Read more →
  • Sports US & Canada Former NBA Star Tweets Article About Jewish Conspiracy to Control Global Media

    Former NBA Star Tweets Article About Jewish Conspiracy to Control Global Media

    Retired NBA player Keyon Dooling tweeted a link on Wednesday to a wildly antisemitic article that accuses Jews of seizing control of the world’s media and using it to promote their own interests. The article, published by an obscure blog in April 2013, highlights six companies it claims are owned by Jews — such as Time Warner, Inc. and the Walt Disney Company – that allegedly “control 96 percent of the world’s media.”  The post includes allegations of “Jewish control” and says [...]

    Read more →
  • Sports US & Canada Rosh Hashanah Won’t Keep the Giants’ Geoff Schwartz From Season Opener

    Rosh Hashanah Won’t Keep the Giants’ Geoff Schwartz From Season Opener

    New York Giants offensive guard Geoff Schwartz responded to an outcry from Jewish fans on Tuesday, saying he will go ahead and play in the season opener despite the fact that it falls on the first night of Rosh Hashanah. “Keep getting tweets about that being the first night of Rosh Hashanah… Don’t know what I’m supposed to tell you. It’s a tough break,” the Jewish athlete wrote, referring to the Giants’ on-the-road game against the Dallas Cowboys on Sunday, Sept. [...]

    Read more →
  • Jewish Identity Sports Jewish Coach David Blatt Has NBA’s Cavaliers Surging at Playoff Time

    Jewish Coach David Blatt Has NBA’s Cavaliers Surging at Playoff Time

    JNS.org – When David Blatt was hired as head coach of the National Basketball Association’s Cleveland Cavaliers last June, he was not often recognized when he walked the streets of downtown Cleveland. What a difference a year makes. Now, Blatt can go few places without being recognized. For good reason. The Jewish coach has the Cavaliers in the mix to win the city of Cleveland’s first championship in a major sport since the Browns won the National Football League title in [...]

    Read more →
  • Europe Sports Croatian Soccer Star’s Hebrew Tattoo Causes a Stir Online

    Croatian Soccer Star’s Hebrew Tattoo Causes a Stir Online

    A Hebrew tattoo sported by Croatian soccer star Mario Mandzukic became an internet sensation in Israel after it was exposed on Tuesday during a Champions League match between Ateltico Madrid and Real Madrid A first glance, the tattoo, on the athlete’s back, might leave one with the impression that it was an unfortunate artistic mistake, since the Hebrew letters do not make sense as they are written. However, a closer look at the tattoo shows that it was actually written [...]

    Read more →
  • Blogs Theater Why an Algemeiner Editor Wrote a Play About a Mass Shooter

    Why an Algemeiner Editor Wrote a Play About a Mass Shooter

    For the past two years, I have served as Opinion Editor at The Algemeiner. I’m perhaps most proud of the paper’s commitment to publishing diverse and opposing viewpoints on the controversial issues of the day. We pride ourselves on voicing different opinions because we know that most issues are not black and white, and because our community is better served by a public debate. In my life outside of the paper, I am a professional actor and playwright. And similarly, [...]

    Read more →
  • Book Reviews Commentary In ‘America in Retreat,’ a Real-Life Risk Board

    In ‘America in Retreat,’ a Real-Life Risk Board

    JNS.org – “Risk: The Game of Strategic Conquest,” the classic Parker Brothers board game, requires imperial ambitions. Players imagine empires and are pitted against each other, vying for world domination. Amid this fictional world war, beginners learn fast that no matter the superiority of their army, every advance is a gamble determined by a roll of the dice. After a defeat, a player must retreat. Weighted reinforcement cards provide the only opportunity to reverse a player’s fortunes and resume the [...]

    Read more →
  • Beliefs and concepts Sports Does Working Out With Other Jews Keep You Jewish?

    Does Working Out With Other Jews Keep You Jewish?

    JNS.org – For Daphna Krupp, her daily workout (excluding Shabbat) at the Jewish Community Center (JCC or “J”) of Greater Baltimore has become somewhat of a ritual. She not only attends fitness classes but also engages with the instructors and plugs the J’s social programs on her personal Facebook page. “It’s the gym and the environment,” says Krupp. “It’s a great social network.” Krupp, who lives in Pikesville, Md., is one of an estimated 1 million American Jewish members of more [...]

    Read more →



Sign up now to receive our regular news briefs.