A Mom From Esh Kodesh Makes Sushi – and Headlines

January 20, 2014 12:37 am 2 comments

Maayan Shaar preparing pre-packaged sushi in Esh Kodesh. Photo: Ehud Amiton / Tazpit News Agency.

ESH KODESH – Maayan Shaar, 26, of Esh Kodesh had no idea that her family’s favorite midweek dinner – sushi rolls – would become such a sought-after food item across Samaria’s hilltop communities.

“I’ve been making sushi for a long time,” Shaar told Tazpit News Agency. “My children love it – every time I make sushi, the rolls disappear within seconds.” The mother of three, who has been living with her husband and family in Esh Kodesh for two years, discovered the business niche in sushi-making by accident.

“When Esh Kodesh celebrated the 13th anniversary of its founding last year, we had a community potluck and I brought my sushi. I found out that it wasn’t only my kids who liked my sushi – so did everyone else in our community.”

So much so that when Esh Kodesh opened its first bed and breakfast, the owner, Inbal Zeev, included Shaar’s sushi on the inn’s menu.

“Orders started coming in from all over,” explains Saar. People across the Binyamin region from communities like Adei Ad, Kida, Maale Levonah, Shiloh, Shvut Rachel, and other remote hilltops began phoning in to order sushi for all sorts of events and occasions.

“Sushi Esh Kodesh” was consequently born and the enterprise recently caught the attention of international and Israeli press including Yedioth Ahronoth, whose coverage has brought Maayan a whole slew of new customers.

“I make the sushi on my own,” explains Shaar who grew up in northern Samaria. She refuses to allow her husband to help her out with the sushi making. “I want to make this enterprise work on my own” the young mother explains. “I never expected anything like this to happen – but this is my niche that I want to develop.”

It wasn’t easy for Shaar to locate the unique ingredients needed to make the sushi. “There are very specific stores that sell certain sushi ingredients and you can usually only find them in Tel Aviv or Jerusalem,” she explains. “But thank G-d, I was able to find a local supplier.”

While her sushi business and family take up much of her time, Saar remains strongly aware of the media portrayal of the Esh Kodesh community.  “It’s just unfair and frustrating,” Shaar told Tazpit. “The media portrays us simply as settlers- and not as people. The situation here is complex but we are normal people who just want quiet like everyone else in this country.”

In the meantime, Shaar envisions opening a sushi restaurant in Esh Kodesh someday. “It’s beautiful here,” she says. “I hope that people will come to visit from all over Israel to see what we have here — and eat my sushi,” she concludes.

2 Comments

Leave a Reply

Please note: comments may be published in the Algemeiner print edition.


Current day month ye@r *

More...

  • Blogs Music Beatlemania Invades the Gaza Strip (SATIRE)

    Beatlemania Invades the Gaza Strip (SATIRE)

    As Hamas loses its grip on power in the Gaza Strip as a result of war, poverty and disillusionment, the Islamist terrorist group has developed an ingenious way to raise the moral of the 1.7 million Palestinian Arabs it was elected to serve. While currently focused on delivering a rocket into every Israeli home, Hamas has not left its own people behind. To gently wipe away the tears of children strategically placed inside kindergartens as human shields, the Hamas Interior Ministry has [...]

    Read more →
  • Arts and Culture Spirituality/Tradition Removing Jesus’ Jewish Identity From Artwork

    Removing Jesus’ Jewish Identity From Artwork

    In a strong statement that challenges the historic divide between Christianity and Judaism, Pope Francis recently proclaimed, “Inside every Christian is a Jew.” But if you look at Renaissance artworks that depict Jesus, you will not find any evidence of a Jew inside the Christianized Jesus — even though the Gospels in the New Testament tell us that Jesus was Jewish to the core. Getting that point across to the public is a daunting task, as I learned in interviews I [...]

    Read more →
  • Music Personalities Recycling His Roots

    Recycling His Roots

    JNS.org – Having started his career playing on his family’s pots and pans, Jewish musician Billy Jonas has maintained this homemade performance ethic while spreading his messages of simple living and environmentalism to a shared home throughout the world. After beginning in the kitchen, Jonas soon moved to the music room, where he picked up the piano, guitar, and trombone. These days, the multi-talented multi-instrumentalist plays on with pretty much anything he can find, including cans, bottles buckets, and other recycled-object [...]

    Read more →
  • Book Reviews Personalities Jewish Renewal Movement Founder’s Insights Form a New Guide for Senior Living

    Jewish Renewal Movement Founder’s Insights Form a New Guide for Senior Living

    JNS.org – Sara Davidson’s The December Project is a new book that should be read by all senior citizens, and by those who hope to live a long life, for it raises a question that most of us have not been taught how to answer: What should we do in that final stage of our lives? Many of us continue working past the traditional retirement age of 65, not because we need the money and not because we find the [...]

    Read more →
  • Book Reviews Jewish History Why the Holocaust Occurred in Germany, and Why So Few Resisted (REVIEW)

    Why the Holocaust Occurred in Germany, and Why So Few Resisted (REVIEW)

    It’s hard to make a new contribution to the field of Holocaust studies,  but German historian Götz Aly accomplishes just that in Why the Germans, Why the Jews? His premise is that the origins of the Holocaust were rooted in the specific anti-Semitism found in Germany in the decades and centuries before World War II. Aly (who is not Jewish) seeks to prove his theory by studying only pre-Holocaust history, and tracing how the German people’s envy and hatred of [...]

    Read more →
  • Arts and Culture Blogs Looking at Anti-Israel Celebrities and Their Brands

    Looking at Anti-Israel Celebrities and Their Brands

    JNS.org – During the current conflict in Gaza a number of celebrities have voiced their opinions in support of either the Israeli or Palestinian positions. But others—be it during Operation Protective Edge or at other times—have gone further than simply supporting the Palestinians by actively supporting the Boycott, Divestment and Sanctions (BDS) movement against Israel, making false accusations about the Jewish state, ignoring Israel’s position on the conflict, or justifying the actions of the terrorist group Hamas. Many of these [...]

    Read more →
  • Blogs Sports Israeli UFC Fighter Returns to Jewish State to Rejoin IDF

    Israeli UFC Fighter Returns to Jewish State to Rejoin IDF

    JNS.org – Days after winning his Ultimate Fighting Championship (UFC) featherweight bout against Steven Siler on July 26, Israeli-born mixed martial arts competitor Noad Lahat boarded a plane for his native country, choosing to temporarily exit UFC’s octagonal cage to rejoin the Israel Defense Forces (IDF) as a paratrooper for its operation against Hamas in Gaza. Except he didn’t actually consider it a choice. “When [our] home is in danger, there is no other way for us [but to serve [...]

    Read more →
  • Education Why We Should Invest in Jewish Children

    Why We Should Invest in Jewish Children

    JNS.org – My wife Suzy and I will never forget our wedding day. It was not just the uplifting ceremony and beautiful party that left an indelible mark. Some life-altering advice that we received from one of our guests informed and shaped our lives from that day forward. My high school teacher, Rabbi Moshe Yagid, pulled us aside just before the chuppah and challenged us to choose one mitzvah that would be the foundation of our marriage and our lives. He explained [...]

    Read more →



Sign up now to receive our regular news briefs.