CAMERA's new billboard in front of The New York Times's headquarters. Photo: Screenshot / Twitter.

A new billboard attacking The New York Times was unveiled at the weekend, with media watchdog CAMERA drawing out the similarities between the newspaper’s “unfair” firing of top editor Jill Abramson and its treatment of Israel.

Under the paper’s famous logo, the ad reads: “Unfair to Jill Abramson? Definitely unfair to Israel.”

In the ad, CAMERA says, “Stop skewing facts. Stop the key omissions.”

Photos of the billboard attracted attention on social media, where Peter Lattman, the newspaper’s Media Editor, posted a photo of the billboard, visible from its newsroom.

In coverage of the new sign, another New York City newspaper took the opportunity to denigrate a rival.

The  New York Post said: “The Times suffered a PR black eye last week when it let Abramson go amid allegations of pay inequity. CAMERA decided to cash in on people’s outrage at the Times by sending a clear and concise message.”

CAMERA’s latest posting follows its original message to the influential newspaper four months ago.

The original billboard read: “Would a great newspaper slant the news against Israel? The New York Times does.”

In the ad, CAMERA accused the newspaper of “Misrepresenting facts, omitting key information, skewing headlines and photos” and exhorts it to “Stop the bias.”

CAMERA, the Committee for Accuracy in Middle East Reporting in America, published a monograph on the subject entitled, ‘Indicting Israel: New York Times Coverage of the Palestinian-Israeli Conflict,’ based on a six-month study of the newspaper’s reporting to document examples of its bias.