Israeli Elite Turkish coffee Image eBay

Israelis, it seems, are so fed up with the state of once-close relations with Turkey, that some are asking food giant, Strauss, to change the name of its classic Elite “Turkish Coffee,” to something, less… well, Turkish, Israel’s Channel 2 News reported Tuesday.

“Nowadays, I’m really disgusted by anything connected with Turkey,” one wrote on the firm’s Facebook page – and, incidentally, garnering thousands of “Likes.”

“What’s ‘Turkish’ about the coffee? The beans aren’t from there, and it’s produced in Israel,” one complained.

“It’s high time to change the name of the coffee to ‘Black/Israeli/Flavorful/Wonderful’ and so on – just not Turkish!” another wrote.

“It hurts our people’s feelings, and we may have to boycott the product,” one said in a not-so-veiled threat.

The latest spat comes in the wake of crude anti-Semitic remarks made by Turkish Prime Minister Recep Tayyip Erdogan in July, assaults and violent anti-Israel protests, insults during hotel bookings, and harassment by Istanbul airport employees.

The company responded to the complaints, pointing out that the term, “Turkish” referred only to the method of grinding the beans and not their origin, that the beans themselves came from Ethiopia, Columbia and Vietnam, and that the coffee was still produced and packaged at the same factory in Lod, since 1963.

While the Turkish brewhaha comes to a slow boil, watch a humorous Hebrew – language commercial for Elite’s “Turkish” coffee set at a taste test – presumably in Turkey, back in 2001, when relations between the two countries were far better: