President Obama speaking on the phone with the president of Iran, Hassan Rouhani, September 2013. Photo: The White House

New York Times – Just days after his party was routed in the midterm elections, President Obama said that he and his White House team had not succeeded in effectively selling the benefits of his policies to the American people, calling it a “failure of politics” that he must change in the final two years of his presidency.

“It’s not enough just to build a better mousetrap,” Mr. Obama said in an interview that was taped Friday at the White House and broadcast Sunday on the 60th anniversary of CBS’s “Face the Nation” program. “People don’t automatically come beating to your door. We’ve got to sell it. We’ve got to reach out to the other side and, where possible, persuade.”

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