The David InterContinental Tel Aviv. Photo: Wikimedia Commons.

JNS.org – The David InterContinental Tel Aviv has been chosen along with two other InterContinental hotels in London and Paris to launch a new corporate-marketing campaign to showcase the hotel chain’s brand.

On Tuesday in London, the InterContinental Hotels Group unveiled a series of experiences to showcase each of the three cities’ tourist attractions.

The David InterContinental Tel Aviv is situated on the southern end of Tel Aviv’s beachfront promenade, in the Neve Tzedek neighborhood, which is known for its burgeoning stylishness.

Through a project titled “Senses of Tel Aviv Insider Experience,” the David InterContinental Tel Aviv will be working with renowned chef Yaron Kestenboum to offer its guests a field trip exploring Tel Aviv’s local cuisine, culture, design, and overall lifestyle. Guests will also get access to the hotel’s new Tel Aviv Suite, which offers an uninterrupted view of the Mediterranean Sea and Old Jaffa, among other perks.

“We are honored to be chosen alongside our sister properties in London and Paris to showcase the InterContinental’s dedication to luxury as an authentic experience,” said David InterContinental Tel Aviv Hotel General Manager David Cohen. “It is testament to how far Tel Aviv has come as a leading tourist and business destination, and we are delighted to offer our guests a unique and authentic insight into what makes the city so special. We look forward to altering the global perception of the city and exposing the best-kept secret of the Middle East that is Tel Aviv.”