Two Jewish men helped Spongebob Squarepants to his feet. Photo: Screenshot.

Two Jewish men were the only unwitting participants in a social experiment conducted by Jimmy Kimmel, for his popular TV show.

As part of a candid-camera-like sketch featured Monday night on Jimmy Kimmel Live, the host devised different street scenes to observe human behavior — in particular, to see how long it would take people walking down California’s bustling Hollywood Boulevard to notice and interact with others in distress.

One scene involved a man in a Spongebob Squarepants costume who had “fallen down” on the sidewalk and needed help getting to his feet.

After lying on the ground and begging for assistance for nearly seven full minutes, while passersby paid him no mind, “Spongebob” was given a hand by two Jewish men and a group of their friends. The upshot? They all ended up dancing together to “Hava Nagila,” a well-known Hebrew song.

Watch the scene in the video below: