Monday, August 21st | 29 Av 5777

Close

Be in the know!

Get our exclusive daily news briefing.

Subscribe
July 24, 2011 1:08 pm

Israel, For Sake of PR, Say ‘No’ to Anti-Boycott Law

avatar by Ronn Torossian

Email a copy of "Israel, For Sake of PR, Say ‘No’ to Anti-Boycott Law" to a friend

Protesters objecting to the newly enacted boycott law.

As a proud activist and supporter of Israel, I believe in an integral land and State of Israel, including Israel’s right to Judea and Samaria. Yet, I say that the new anti-boycott law approved by Israel’s Knesset, which provides for civil sanctions against supporters of boycotts targeting Israel or its settlements, is a major public relations mistake.

While Israel does, in fact have a need to push against those who would delegitimize the nation, couldn’t this statement have been expressed better by a lobby organization or NGO? How much of an impact will this “law” really have for all of the negative publicity it might potentially bring the State of Israel?

The “law” says that those harmed by boycotts can file civil lawsuits seeking monetary damages from those who advocate or organize such boycotts. Couldn’t they have filed a lawsuit previously, in a world where everyone sued everyone for anything?

Since Israel does not work with a PR agency nor, it seems, even image consultants, perhaps they don’t realize the damage of legislating laws like this. It provides our enemies with easy fodder to make noise about Israel’s government, but boycotts in and of themselves are not immoral. How many people in Israel, and Jews worldwide, were raised in homes where they wouldn’t buy products made in Germany?

Related coverage

September 19, 2016 6:32 am
0

Israel Is High on Medical Marijuana

JNS.org - Google CEO Eric Schmidt believes Israeli entrepreneurs succeed because they challenge authority, question everything and don’t play by the rules. “The...

Anyone has the right to buy anything – or not buy anything – they want, but I believe it will be in Israel’s best interest – from a public relations standpoint – for this law to be repealed.

Ronn Torossian is CEO of 5WPR, 1 of the 25 largest PR Firms in the U.S.

Share this Story: Share On Facebook Share On Twitter Email This Article

Let your voice be heard!

Join the Algemeiner
  • Bill Washington

    For the sake of PR say no to boycott is simple easy and right – Israel PR just say no.

  • PissedOffAmerican

    “Yet, I say that the new anti-boycott law approved by Israel’s Knesset, which provides for civil sanctions against supporters of boycotts targeting Israel or its settlements, is a major public relations mistake”

    Never mind that it spits in the face of “democracy”. Never mind that it makes a mockery of free speech and non-violent dissent and protest. Never mind that it is a step closer to Israel becoming a truly fascist state.

    Nope. None of that matters. Its just simply bad PR.

    Egads. Do you people REALLY think this Torossian dude is doing the Jews, or Israel, any favors with his never ending litany of shameless idiocy and propaganda?

  • Yossi Zahav

    Public Relations is less important than the truth.

    • PissedOffAmerican

      “Public Relations is less important than the truth”

      A site, carrying the headline “Jihad Group Claims Responsibility For Norway Terror” on its homepage, three days after a RW wacko, with strong sympathies for the zionist agenda, is arrested for the terrorist acts, would hardly seem to have very much respect for “truths”.

      From what I’ve read from Torossian, its a travesty to mention “truth” underneath one of his essays.

  • Jonny Gluckyst

    Israel PR is already awful why would we want to allow our enemies free rein on such a foolish issue ? I say Ronn Torossian is right.

Algemeiner.com