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January 25, 2012 10:40 pm

Recognizing Israel’s Vast Technology Successes

avatar by Ronn Torossian

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The Technology Garden, Jerusalem, Israel. Photo: Neta.

In 2004, Natan Sharansky’s book, The Case for Democracy: The Power of Freedom to Overcome Tyranny and Terror – addressing the need for democracy to be introduced into the Arab world – was required reading in the White House.  Many thought the road to peace could be achieved via “Arab democracy.” Of course, eight years later we see that the terrorist organization Hamas still rules the Gaza Strip – “via democracy” – and with elections looming in Egypt, neither Israel nor the U.S. is in a better position through that democracy than the West was with the Mubarak regime.

Perhaps required reading for the Obama White House and his PR advisers should be Start-Up Nation, the book about Israel’s economic miracles and technology success stories, emanating from the tiny country. Maybe the entire world should understand what the impact would be, if Iran succeeded to build a nuclear bomb and harm Israel.

An effective PR campaign/ agency could educate the world that – with the global economy in shambles – Israel is ranked #2 in the world for venture capital funds right behind the U.S. Outside of the United States and Canada Israel has the largest number of companies listed on NASDAQ. Microsoft, Google, Motorola and many others have offices in Israel – including Apple, which just last month announced that they are opening their first R&D center in Herzliya, Israel’s version of California’s Silicon Valley. Israel is the country where the cell phone, camera-phone-chip technology, voice-mail, XP and Vista, and of course AOL Instant Messenger were invented.

Those who won’t confront Iran and the myriad Islamic enemies of Israel may care more about their pocketbooks than Jewish lives – perhaps Jewish groups should strive to educate people more about how this 63-year-old nation creates technologies, which make the world better – and richer. Maybe an effort to portray the financial success that Israel could offer, is the best road.

Ronn Torossian is the CEO of 5WPR, a Top 25 PR Agency and author of best-selling PR book “For Immediate Release: Shape Minds, Build Brands, and Deliver Results with Game-Changing Public Relations,” available for purchase here.

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