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March 18, 2012 8:44 pm

Corporate Sustainability: Doing Good is Good for Business

avatar by Maxine Dovere

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At the broadcast studios of the NASDAQ Marketplace in Times Square, New York Arison Investment CEO Efrat Peled here with Israel "Izzy" Tapoohi, President and CEO of Development Corporation for Israel ("Israel Bonds"). Photo: Maxine Dovere.

At the latest in a series of Israel Bonds sponsored meetings with Israeli entrepreneurs, Efrat Peled, Chief Executive Officer of Arison Holdings, spoke to the young leadership division of Israel Bonds and members of Dor Chadash, an under forty, Israeli American connectivity group at a March 12 event at the NASDAQ Marketplace in New York’s Times Square.

This uber successful corporate executive, still in her thirties, is the Israeli CEO of Arison Investments, the business arm of The Arison Group, a privately held company operating in 38 countries on 5 continents. Its enterprises concentrate on fulfilling the basic human needs of large populations, and have enjoyed profitable returns while promoting a philosophy of moral responsibility and consideration of the environment, society and community.

Peled has helped build multi-national conglomerates, including Israel Salt Industries and Miya, a global urban water efficiency company.  A qualified CPA, Peled holds an MBA from Kellog-Recanati, and sits on four major industrial and philanthropic boards. She is the only Israeli on Forbes Magazine’s 2009 list of The World’s 100 Most Powerful Women, a member of the World Economic Forum’s Forum of Young Global Leaders and a member of the Clinton Global Initiative (CGI) LEAD Council.

Peled spoke about the expansion of Miya, an Arison Group company dedicated to providing clean water to under-served urban populations. Established by Shari Arison, this international enterprise expands the capabilities of existing water utilities through efficient engineering solutions, improving existing infrastructure and maximizing system efficiency. Its projects save massive amounts of water (up to 80% in some systems) otherwise lost because of poorly built leaky municipal distribution systems. 1.4 billion people in need of clean, safe, water are helped by Miya.

Efrat Peled has a down to earth charm that cuts across boundaries. In conversation with former CNN and Fox anchor Laurie Dhue, she discussed the expansion and corporate philosophy of Arison Investments, stressing that “if you do the right thing … you can have a positive influence.”

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