Gal Brill, founder of UppSite. Photo: Venturebeat.com.

Forbes Magazine has chosen 12 companies that could become the “the next Instagram” by selling for $1 billion or more. One of these companies is UppSite, an Israeli start-up headed by Gal Brill.

Forbes chose the companies after they displayed their inventions at the recent VentureBeat 2012 DEMO spring conference in Santa Clara, Calif. UppSite allows website publishers to create a mobile app for their websites, free of charge in a basic format. It is listed at No. 4 in the Forbes list.