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October 5, 2012 2:18 pm

Israeli Startup Gets Boost from Apple’s ‘Maps’ Debacle

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The logo for the Israeli startup Waze. Photo: Waze.

With millions of Apple users frustrated over bugs and errors associated with the release of the “Maps” feature, Apple CEO Tim Cook is encouraging them to turn to competing software such as the Israeli mapping application Waze while Apple fixes the issues.

Waze is an Israeli start up that collects map data from all its users. The users can report traffic incidents and delays that help other users find new routes or directions. It is an open source platform that is similar to Wikipedia, thereby improving as more people use the software. The recommendation from Apple’s CEO has given a huge boost to Waze.

“We saw about a 20 percent bump in downloads when [Apple’s] iOS 6 came out,” Waze CEO Noam Bardin recently told the Wall Street Journal.

Users say Apple new mapping software offers fewer details than Google Maps, lacks public transit directions and misplaces landmarks, among other problems.

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