Screen shot of Isaiah Mustafa in Israel beer commercial. Photo: Youtube.

Isaiah Mustafa, recognizable as The Man Your Man Could Smell Like in Old Spice deodorant ads, is also making a name for himself pitching beer in Israel.

In a commercial for Maccabee Beer, Mustafa plays a reproachful president unhappy with a customer who “doesn’t like the taste” of the beverage. Mustafa employs his commanding tone to implore the masses to drink Maccabee. Whether its worked or not, it’s too soon to tell. But the commercial has gone viral, with nearly half a million hits in the last two weeks.

Watch the commercial below: