Wednesday, January 23rd | 17 Shevat 5779

June 6, 2013 12:22 pm

SodaStream, Target of BDS Boycotters, Skyrockets

avatar by Zach Pontz

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Sodastream system. Photo: Wikipedia

Israeli home carbonation king SodaStream got a big boost Monday when Barclays raised the firm’s price target on the stock to $100 per share, up from $55. The company’s stock shot up 8% on the news. Shares of SodaStream are up almost 28% over the past month and 54% year to date in 2013, according to

The at-home beverage maker has often been the target of anti-Israel boycotts, but that doesn’t seem to be slowing down its growth and popularity.

Globes reported Thursday that both Pepsi and Coca-Cola were in talks with Sodastream about possible acquisition or strategic co-operation.

However, PepsiCo CEO Indra Nooyi denied the claims.

According to Globes, SodaSteam exports products to 45 countries. The company saw revenue rise 55% in 2012 to $440 million, for a profit of $50 million.

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