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October 14, 2013 12:27 pm

Facebook Acquires Israel’s Onavo, Establishes Foothold in Tel Aviv

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Facebook logo. Photo: Wiki Commons.

JNS.orgFacebook announced the acquisition of the Israeli mobile analytics startup, Onavo, as part of a larger plan to reduce the number of people without Internet access.

Facebook will also turn Onavo’s Tel Aviv office into the company’s first Israeli headquarters.

Founded in 2010, Onavo focused on intelligence concerning mobile application data. According to the tech site AllThingsD, the services of Onavo are in line with Facebook CEO Mark Zuckerberg’s Internet.org initiative, which aims to bring Internet connectivity to billions across the world.

“We’re excited to join their team, and hope to play a critical role in reaching one of Internet.org’s most significant goals – using data more efficiently, so that more people around the world can connect and share,” wrote Co-Founder and CEO of Onavo Guy Rosen on the company’s blog.

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