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November 6, 2013 6:27 pm

Israel’s Sodastream to Air $4 Million Super Bowl Ad

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A Sodastream outlet. Sodastream, the popular Israeli carbonated drinks company, has announced that it will kick off its 2014 advertising campaign with a $4 million Super Bowl ad for the second year in a row.

“The Super Bowl is a proven venue for SodaStream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, ‘better-for-you’alternative to packaged soda,” SodaStream CEO Daniel Birnbaum said in a statement.

Headquartered near Tel Aviv, Sodastream offers devices that allow consumers to use regular tap water to create homemade carbonated beverages. Last year, the company generated more than $436 million in revenue.

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  • jayne

    The commercial was seen in California USA and is frequently so. Costco retailers just featured it. So not so controversial here. It seems the product would do very well with areas who have large families but want to promote better health. Sparkling Organic lemonade, blood Orange, Apple from true certified organic sources.

  • E Pluribus Wombat

    It will get ‘cancelled’ again. The NFL is in fact the biggest bunch of cowards on the planet.