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January 3, 2014 10:50 am

‘Troycott’ Facebook Campaign Opposing ASA Anti-Israel Boycott Gains Traction

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McGill University American History Professor Gil Troy launched a Facebook campaign called "Troycott" to top the ASA boycott of Israel. Photo: McGill University.

JNS.orgA new Facebook campaign by McGill University American History professor Gil Troy, called “Troycott,” has garnered more than 1,100 “likes” in three days, topping the 827 votes of American Studies Association (ASA) members for a boycott of Israel.

Troy, who is also an iEngage Project Fellow with the Shalom Hartman Institute, told JNS.org that he was “particularly offended and contemptuous” of the recent ASA boycott and launched the Facebook page to try to top the ASA vote.

“I am contemptuous because I know how small, marginal, doctrinaire and extreme the subdiscipline of American Studies—which was the idea behind the ‘Troycott.’ I wanted to see if one lowly academic, with a label very much emphasizing the personal nature of my mission, could gather more ‘likes’ than the entire ASA number of votes to boycott—and it worked,” Troy said.

Troy believes the best way to combat the ASA boycott is through education and dialogue such as through programs like the iEngage Project, which emphasizes study and teaching rather than attacking.

“The best way to respond to an anti-intellectual boycott is with a constructive commitment to learning about the topic the boycotters seek to boycott,” he said.

Troy also said he hopes to continue to grow the “Troycott” movement by encouraging students and parents to contact their universities to tell them they support withdrawing from the ASA, and to launch more pro-Israel campus initiatives.

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  • Emanuel

    While the BDS movement can only fight Jews and Israel with lies we will beat them with the truth. “Zionist” has become a socially acceptable euphemism for “dirty Jew” and the people who are spreading lies about Zionists and Zionism are not referring to the traditional definition of the word but to all Jews and are taking refuge behind the dictionary definition even though they are clearly and inexplicably referring to all Jews.

  • Bernard Ross

    the best way is to get their funding cut off by dwindling membership or anti boycott law

  • Lynne T

    The ASA is a marginal bunch as are the Asian studies group, but what about the Modern Language Association? I suspect they are just as infected by Chomskyism as the ASA.

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