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January 26, 2014 11:58 am

Scarlett Johansson Defends Deal With Israel’s SodaStream

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Scarlett Johansson filming her first SodaStream commercial. Photo: SodaStream.

Scarlett Johansson filming her first SodaStream commercial. Photo: SodaStream.

JNS.orgJewish-American actress Scarlett Johansson has come under fire from human rights groups for signing a deal with the popular Israeli carbonated beverage company SodaStream.

Oxfam International, a human rights group that Johansson is involved with, took issue with her deal.

“Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law,” the group said.

SodaStream has long been the target of pro-Palestinian groups for operating a factory in Ma’ale Adumim, which is across the Green Line east of Jerusalem.

But at its facility in Ma’ale Adumim, the company employees many Palestinian workers and includes an on-site mosque. Also, the city is expected to be incorporated into Israel in any peace deal with the Palestinians.

“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” Johansson said in a statement. “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.”

Johansson is set to appear in SodaStream’s upcoming $4 million Super Bowl ad.

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  • Joseph Kelly

    Looking on the bright side, with all the publicity the BDS people have inadvertently provided multi million dollars worth of free advertising to Soda Stream. This product awareness is something they could not have purchased with only the upcoming super bowl ad.

    Secondly I am old enough to remember that after 1973 the Islamic world refused to buy Israeli products, forcing Israel to move 1,000 kms north into the EU and the USA. Now the same Islamic countries are either all failed states already or are fighting quite viciously between themselves for that title.

    Now these same failed states have asked the EU to boycott Israel, and Israel is moving another 2,000 kms eastwards, into the new world order, China and India and Asia. I truly wonder if the EU will not end up as failed states as well?