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January 26, 2014 11:58 am

Scarlett Johansson Defends Deal With Israel’s SodaStream

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Scarlett Johansson filming her first SodaStream commercial. Photo: SodaStream.

Scarlett Johansson filming her first SodaStream commercial. Photo: SodaStream.

JNS.orgJewish-American actress Scarlett Johansson has come under fire from human rights groups for signing a deal with the popular Israeli carbonated beverage company SodaStream.

Oxfam International, a human rights group that Johansson is involved with, took issue with her deal.

“Oxfam is opposed to all trade from Israeli settlements, which are illegal under international law,” the group said.

SodaStream has long been the target of pro-Palestinian groups for operating a factory in Ma’ale Adumim, which is across the Green Line east of Jerusalem.

But at its facility in Ma’ale Adumim, the company employees many Palestinian workers and includes an on-site mosque. Also, the city is expected to be incorporated into Israel in any peace deal with the Palestinians.

“I remain a supporter of economic cooperation and social interaction between a democratic Israel and Palestine,” Johansson said in a statement. “SodaStream is a company that is not only committed to the environment but to building a bridge to peace between Israel and Palestine, supporting neighbors working alongside each other, receiving equal pay, equal benefits and equal rights.”

Johansson is set to appear in SodaStream’s upcoming $4 million Super Bowl ad.

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