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March 10, 2014 8:57 pm

How a Rabbi Got Amazon CEO Jeff Bezos to Respond to an Email


avatar by Shiryn Ghermezian

Amazon's Jeff Bezos. Photo: Wikipedia.

A rabbi from British Columbia got Amazon CEO Jeff Bezos to respond to an email he sent by filling it with compliments for one of the company’s features, The Wall Street Journal reported Sunday.

Rabbi Dan Moskovitz, 43, of Vancouver, sent a correspondence to Bezos with the subject line, “Thank You! You’re Awesome.” In the body of the email he wrote, “I just want to compliment you on the most amazing piece of technology I have enjoyed from Amazon. Your Whispersync [for Voice] System for Kindle and audiobooks is incredible.”

Whispersync is an Amazon feature that links the audiobook and e-book versions of the same text, The Journal explained. The rabbi used it to switch back and forth between the Kindle audiobook and e-book of The Hunger Games without ever losing his place, which helped him finish the book that much faster.

Moskovitz also complained to Bezos that Amazon does almost nothing to publicize the feature he has come to love.

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“When I tell my friends and congregants about it… they have never heard of it, even though many are Kindle users,” he wrote. “Also, it’s hard to find the service on the Amazon website — I have to Google it every time.”

Bezos replied by saying he would relay the rabbi’s recommendation and kind words to the Amazon team. He also agreed that Whispersync is “extraordinary.”

“I will pass on your encouragement to the team,” the CEO wrote. “As the team has said to me: ‘You can ‘read when your eyes are busy!’ I will also pass on your suggestion that we make this easier to find. All best, Jeff.”

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