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April 23, 2014 1:33 pm
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Starbucks in Talks to Buy Stake in Israel’s SodaStream

avatar by JNS.org

The Starbucks logo. Photo: Starbucks.

JNS.orgAmerican global coffee giant Starbucks is reportedly in talks with the Israel-based SodaStream beverage-carbonation company to buy a 10-percent stake in the company, Globes reported.

Sources indicate that both sides are close to announcing the deal, which would value SodaStream at $1.1 billion, 30 percent above its current market price of $850 million.

According to the report, SodaStream is looking for a partnership similar to the one between coffee machine maker Green Mountain Coffee and Coca-Cola, where the two companies are collaborating on their own home carbonated beverage machines.

“Collaboration with Starbucks would give SodaStream a distribution platform and marketing incentives, such as sales campaigns and special flavors for Starbucks customers,” theGlobes report said.

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