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December 11, 2014 4:19 pm

Hallmark Pulls Holiday Wrapping Paper After Receiving Complaints That Pattern Looks Like Swastikas

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A Hallmark store. Photo: Wikimedia Commons.

Daily Mail/AP – Hallmark Cards Inc. has removed blue and silver gift wrap from circulation after a customer complained that she saw a swastika embedded in the design.

The Kansas City, Missouri-based company alerted retailers to the problem Monday after receiving a complaint on Sunday night from a Walgreen’s customer in Northridge, California.

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  • Julian Clovelley

    To maintain that nobody spotted the swastika symbol is a bit like claiming that the design team couldn’t identify a duck in a photograph

    Accepting that the swastika has a history of use as a good luck symbol does not make it likely that any adult person would not recognise its more evil modern associations. The choice of colour speaks volumes, and is hardly acceptable as coincidence

    The author Rudyard Kipling displayed the Swastika on the bindings of his books until it gained its unfortunate association with Nazi evil. He politely removed it

    Silly perhaps, but a simple mistake? – I feel the company should look a little further into this error, and if it is indeed a mistake arrange for it design team and quality control staff to receive some gentle re-education. Nothing dramatic – it could all be done in an afternoon. and round a conference table where coffee was served

    What this error might suggest is that there are glaring omissions in the teaching of modern history and in the teaching of cultural sensitivity. As a person with American relatives I am frequently shocked by the level of apparent ignorance that seems endemic to US educated persons

    Sometimes even in the pages of this journal!