Netflix Comes to Israel as Part of Major Global Expansion
JNS.org – Netflix is now available in Israel, with the American streaming service announcing a major global expansion to more than 130 new countries around the world on Wednesday.
“Today you are witnessing the birth of a new global Internet TV network,” Netflix CEO and co-founder Reed Hasting said. “With this launch, consumers around the world — from Singapore to St. Petersburg, from San Francisco to Sao Paulo — will be able to enjoy TV shows and movies simultaneously — no more waiting. With the help of the Internet, we are putting power in consumers’ hands to watch whenever, wherever and on whatever device.”
“For the 5+/- days a year the weather’s not good… @Netflix, now in Israel!” the Israeli Embassy in the U.S. tweeted.
According to Haaretz, Netflix conducted several market studies in Israel leading up to its global expansion to see if Israelis would pay for the service. At the same time, Netflix largely refused to sell Netflix productions’ broadcasting rights to local Israeli companies such as HOT and Yes, in order to not undermine its future success in Israel.
Netflix also considered a presence in Israel, including a local office and content translation, but ultimately decided against the move. As a result, Netflix will only be available in English and Arabic presently.
Netflix will be offering one free month and three packages for subscribers in Israel, ranging from $7.99 a month to $11.99.