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January 20, 2016 12:32 pm

Status Update: Obama Most ‘Liked’ on Facebook, Netanyahu Ranked High on ‘Engagement’

avatar by Shalle' McDonald / JNS.org

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Israeli Prime Minister Benjamin Netanyahu addressing the World Zionist Congress. Netanyahu was ranked third in the category of engagement on Facebook. Photo: Twitter.

Israeli Prime Minister Benjamin Netanyahu addressing the World Zionist Congress. Netanyahu was ranked third in the category of engagement on Facebook. Photo: Twitter.

JNS.org – While US President Barack Obama has been rated as the world leader with the most “likes” on his Facebook page, according to the global PR firm Burson-Marsteller’s new study analyzing online activity by government leaders in 2015, Israeli Prime Minister Benjamin Netanyahu was ranked third in the category of engagement on Facebook.

Netanyahu received an average of 8.11 interactions per follower, which includes shares, likes, and comments. Ranking of engagement with followers was based on adding post likes, comments, and shares of each world leader’s page, and then dividing that figure by the number of page likes.

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