A Republican Presidential debate. Photo: Screenshot.

Bloomberg – Money is gushing into New Hampshire as presidential candidates see the first in the nation primary as a make-or-break moment for their campaigns.

About $100 million has already been poured into broadcast and cable television ads courting voters for the Feb. 9 vote, according to estimates from Kantar Media’s CMAG and an analysis by Ken Goldstein, a Bloomberg Politics analyst and University of San Francisco professor. In comparison, about $2 million had been spent in New Hampshire by this point in the 2012 race that ultimately came down to Mitt Romney and Barack Obama.

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