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April 25, 2016 4:58 pm

Israel Spokesman Ridicules Tehran on Social Media, Tweets ‘Let’s Play a Game: Iran or ISIS?’

avatar by Ruthie Blum

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David Keyes, Israeli Prime Minister Benjamin Netanyahu's foreign media spokesperson. Photo: Facebook.

David Keyes, Israeli Prime Minister Benjamin Netanyahu’s foreign media spokesperson. Photo: Facebook.

Israeli Prime Minister Benjamin Netanyahu’s newly appointed foreign media spokesperson launched a social media barrage against Iran on Sunday, for the second time in three days.

David Keyes took to Twitter to ridicule an assertion by the Islamic Republic’s head of state, reported by Iraqi-Kurdish media outlet Rudaw.

“President [Hassan] Rouhani just claimed Iran is stopping ISIS from taking over Iraq and Syria,” Keyes wrote. “Huge relief! Let’s play a game: Iran or ISIS?”

Keyes, former executive director of the organization Advancing Human Rights and co-founder of, then provided Twitter followers a thread consisting of eight, tongue-in-cheek “multiple-choice” questions and their answers:

Blows up civilians around the world: Iran or ISIS?

A) Iran B) ISIS C) Both;

Murders gay people: Iran or ISIS? A) Iran B) ISIS C) Both, didn’t you know?;

Calls to destroy Israel: Iran or ISIS? A) Iran B) ISIS C) Still both;

Imposes theocratic dictatorship: Iran or ISIS? A) Iran B) ISIS C) You guessed it, both;

Seeks global militant Islamic rule: Iran or ISIS? A) Iran B) ISIS C) Still both;

Persecutes minorities: Iran or ISIS? A) Iran B) ISIS C) All of the above;

Tortures and executes political opponents: Iran or ISIS? A) Iran B) ISIS C) A and B;

Jails journalists: Iran or ISIS? A) Iran B) ISIS C) Yes, still both.

He then winded down the “exam” by tweeting: “Iran claims it’s stopping ISIS’ murderous terrorist regime by imposing its own, more powerful murderous terrorist regime. What a deal!”

He concluded the thread with similar sarcasm:

This Twitter assault came on the heels of another thread Keyes posted on Thursday. As The Algemeiner reported on Friday, his first “attack” was aimed at Iranian Foreign Minister Mohammad Javad Zarif. More specifically, he was railing against a Washington Post op-ed, in which Zarif claimed that Tehran’s build-up of weapons was an act of necessary self-defense against global terrorists – and the West that is both responsible for and does nothing to stop their actions.

Though this had been Keyes’ first Twitter war since taking up his post a few weeks ago, it was not the first time he had confronted Zarif. In October 2013, he had an exchange with the Iranian foreign minister and chief nuclear-deal negotiator in Vienna, which was documented by CBS.

Keyes approached Zarif and asked him if he thought it was ironic that he frequently uploaded posts to Facebook while his regime banned the use of the social media outlet for the general public.

“That’s life,” Zarif replied, laughing.

Keys didn’t stop there, challenging Zarif on when imprisoned civil rights activist Majid Tavakoli would be released. “I don’t know him,” Zarif answered, sparking subsequent expressions of outrage against Zarif on his Facebook page. Shortly thereafter, Tavakoli was freed.

“I’m totally overjoyed,” Keyes told at the time. “(Tavakoli) symbolizes a lot of other people in Iran.”

Keyes, originally from California and subsequently a resident of New York, has replaced Mark Regev, who is now serving as Israel’s ambassador to the UK.

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  • ESLombard

    Mr. Keyes deserves a team of gag and other writers who can create a world wide following and display how Jews can laugh at situations that Arabs know that they can only be put in jail for.

  • Edmond Richter

    “Huge thanks to Iranian regime for trying to stop ISIS. Also a big thank you to cancer for reducing the risk of heart attacks.”
    Felicitations to David Keyes!!! It’s the good way to deal with that regime. And it fits the counsels I gave in “Principles for an offensive counter-propaganda” (see below)

    Principles for an offensiv counter-propaganda

    In my last article “Being a victim? No, thank you!  “I lashed out against the serious mistakes that we make in our counter-propaganda, the so-called “Hasbarah.'”
    I explained that our victimhood attitude strengthen our adversaries and weaken us. Today I want to show what an effective offensive propaganda must be.
    Our counter-propaganda must be divided into three different categories:
    1. The counter-propaganda by persuasion (for internal use)
    This one is to provide ourselves, Jewish and non -Jewish supporters of Israel, with arguments often poorly known (or embedded in a mass of boring documents) proving the legitimacy of Israel since the Balfour Declaration in 1917, the San Remo Conference in 1922, the UN decision in 1947 :  the international law arguments abound.
    Added to these, are stories of travelers, declarations of statesmen, quotes from the Koran itself in favor of the right of Jews to the Holy Land (yes, yes, true !) … Etc
    Instead of fully detailed, boring texts we need an accurate summary clear and punchy, with references allowing the reader to deepen the matter and verify the facts.
    Every Jew, every non-Jewish friend of Israel must be able to impress his interlocutor with a three minute speech of fundamental and indisputable facts and be ready to get internet links to reference texts.
    (Warning, among these reference texts, religious arguments such as: “God promised us the land of Israel three thousand years ago” should be avoided. Our enemies have nothing to do with this promise! Only facts and always facts!)
    In addition we should know thoroughly the arguments of our enemies and organize within Jewish communities, counter-propaganda sessions with play role where some of us would play the part of anti-Semites to learn how to counter them.
    2. Emotional counter-propaganda, addressed to a huge mass of French, European and American citizens given the nature of our current dismal Hasbarah, make them sooner or later lean on the side of our enemies. They are the ones we have to win over and build support to our cause!
    First analyze the reasons for this shift towards our enemies.
    The first reason is basic and simple at the same time:
    Our enemies practice emotional propaganda (fake pictures of bloodied children, videos of mothers screaming in pain, manipulation of language : “settlers” , “colonies” , “Zionists” , “occupied territories” , “apartheid “, ” Gaza:  open prison” etc …) while we do the” Hasbarah ! ”
    ” Hasbarah ” comes from ” Lehasbir ” explain. We explain too much, we give explanations.  But, there is a fundamental principle in psychology that between the explanation and the emotion, it is the emotion that engraves deeper into the brain and that therefore supersedes the explanation, always !
    In addition, we strive to address the emotional propaganda of our opponents with explanations that only serve to strengthen them: “If they
    (the Israelis) feel the need to explain, that’s because they feel guilty: There is no smoke without fire!”
     The second reason is our victim attitude, of lambs being slaughtered .
    Peel the on- line pro-Israel press as well as blogs and you will see that I am right: We cry out the appalling crimes of Islamists and thereby we make the worst mistake in political propaganda: that of portraying the enemy under terrifying colors, which strengthens him and inspires terror to our allies and neutrals who consequently adopt a low profile.
    German socialists made the same mistake by painting Hitler as a butcher dripping with the blood of his victims.
    And they inspired terror in their own troops and in brave citizens who lined up on the side of the fittest … Some socialists eventually ended up in concentration camps as well.   
     Instead, here are some examples of emotional pro-Israel counter- propaganda:
    – “Gaza open-air prison” with photos of luxury hotels
    – Photos of children full of blood flowing from the sheep slaughtered for Aid El Adha
    – Photos of a Muslim mother inflicting bloody wounds to his child for the Aschoura festivities 
    – Khaled Meshaal calling for war against Israel and next to him a banner “France invests 200 million euros in Gaza”
    – Map of the Middle East where tiny Israel appears in the mass of Arab countries.
    – Declaration of an Islamic Imam saying that the women who demonstrate in Tahrir Square want to be raped (to be sent to all feminist organizations … )
    – And so on…
    3. Counter – offensive propaganda addressed to Islamists, to Palestinians, to all the notorious anti-Semites.  
    The golden rule is “Never explain, never complain!”
    But it is recommended to:
    1) Mock them:
    – Show pictures of Ismaïl Haniyeh, Khaled Meshaal or Nasrallah with a Ping-Pong ball on the nose or crimson with a funnel on his head. Ditto for the DVD of their speeches (with laughter in the background).
    – Disseminate the video sequence of a belly dancer who mocks Mohammed Morsi
    – The IDF soldier harassed by the little blonde should have paid her a bottle of mineral water on the head.
    – Disseminate their ridiculous decisions:
    * burkas for 2 years old girls
    * banning the sale of cucumbers (they look like penises)
    * the joke of the week: Hundreds of Egyptians demonstrate to reclaim Andalusia.
    2) Attack them (for acts that shock the human values )
    – Pedophilia, mass marriages between powerful men and prepubescent girls
    – Video on how to beat one’s wife
    – Support muslim women who revolt against the oppression of muslim male
    – Prosecution in courts when they pray in the streets
    – Insist on how mentally retarded they are
    – Support of Charlie Hebdo for his caricatures of Mohammed
    – Declare that Muhammad was a pedophile (he married Aischa who was 6 years old, deflowered her at 9 years old!)
      3) Celebrate our triumphs: show our strength, our joy of life, our success!
    – Compare the number of Arab and Jewish Nobel prizes (per million inhabitants)
    – Compare the number of illiterate among Jews and Arabs (per million inhabitants)
    – Compare the number of Jewish and Arab scientific publications (per million inhabitants)
    – Disseminate Pat Condell videos, those of Wafa Sultan, Churchill quotes
    – Compare the much higher number of Islamic wars to the number of wars made by other religions.
     4) Words and expressions to be radically banished from our anti- propaganda (about Palestinians, Arabs, Muslims)
      “Cruel “, ” wild ” barbarians “,” bloody “,” tyrannical ” , ” bad faith “,” traitors “,” false ” , ” terrible ” … ” ruthless and cruel war against the Jewish state ”
     That’s the best way to flatter them!
     These words and phrases are to be replaced by :
     “Mentally retarded “, “pedophile “, “mentally ill “, “idiots”, “morons “,
     “Incompetent ” traitors to Islam” “degenerate”, “ unfortunate fools “,
    “ridiculous ”
    “Hamas Puppets “, “The Hamas unwinnable war against the Hebrew State”
    In summary: “Never explain, never complain” but “Attack, mock, triumph ”

    1. Goal:
    What do we want to achieve?
    – That Muslims understand us?
    – That Westerners understand us?
    – That they all take pity on us?
    For me the answer is:
    – Let our enemies be weakened
    – Let our people be strengthened.
    2. Material resources:
    2.1 A modern anti-propaganda plant with all the needed hardware.
    2.2 A Taskforce composed of psychologists, sociologists, creative artists, unconventional minds, experts in social media
    2.3. A pro-Israel Al Jazeera
    2.4 Funding
    a) State of Israel
    b) Jewish Communities
    c) Jews of the world as we did for the KKL
    2.5 A tight network of relationships with all blogs, on- line magazines, newspapers, radio, television … with unlimited copyright and distribution.
    Entertain a network of philo-Semitic and pro-Israel who support our values and disseminate them.
    2.6 In all Jewish communities there will be lessons and lectures of anti-propaganda, role play, acting classes, emotional posters competitions, CD’s, DVD’s, meetings, trainings in Martial Arts (Krav Maga ) trainings to Makel, local networks mobilized very quickly …
    3. Strategy:
    3.1 Analyze the core values in the West: Freedom of expression, human rights for men and women, religious tolerance, equality before the law, respect for minorities
    3.2 Show by all emotional ways how those values are ignored in the Arab countries.
    3.3 show how these values are lived in Israel, show the contribution of Israel and the Jews in the world; All of these, not as ad hoc basis but repeatedly, in a cumulative and emotional way.
    3.4 Creating networks of rapid and massive diffusion in the online press. (Not wanting to reproduce an article because it has already been published elsewhere is not eligible. Similarly we need to encourage readers to participate in article writing. It’s time to pull ourselves, to abandon our ghetto mentality (Benny Ganz) and recapture the spirit and combativeness of the Maccabis!
    By Edmond Richter

    Dr. rer. nat. Edmond Richter
    Praxis für Humanistische Psychologie
    Hauptstr. 21, 77815 Bühl (Baden)
    Tel.: 00 49 7223 287 35 91
    Mobil: 00 49 176 84 21 31 30

  • Len

    Iran or Isis hmmmm.hmmmm. hmmmm. hmmmm. hmmmm, hmmmm. Well?I’m thinking, I’m thinking. Shades of Jack Benny skit_Your money or your life! These are the choices one has to make in the Middle East!

  • Ephraim

    I never SAW that coming.

  • Peter Joffe

    Iran and Islam live on lies. Nothing new here as Zarif says, “If its in the name of Allah any crimes are OK?

  • T M Menon

    “Thank you,cancer for reducing the risk of heart attacks!” that is brilliant and also describes the situation!

  • Esther Noodelman

    Bruchim Habaim (welcome!) David Keyes !Behatzlacha!

  • Eve Laing

    Bless your humour David Keys……Satire, humour….it isn’t used often enough to make a point or put down a ridiculous notion or person…….And we as a ‘tribe’ have it in our DNA…..We just forget about it once in awhile.


  • steve pasternak

    Excellent article.
    Now please send him the following suggestion from our family discussions over chag: show a counter of how many times Bibi has invited Abbas for a peace conference. Indeed, when discussing Bibi’s daily planned activities, have Bibi hold up the Clinton plan every monday and thursday (or even more often) and have him face the cameras and ask Abbas to come over and sign it that day or to come over and discuss tweaking it…) Bibi can keep saying he plans to be available for Abbas to come and sign the negotiated agreement…. Will make it easier for Israel to demonstrate to the world (and the younger people) that Israel is offering peace… And each time have the counter change… Israel needs to go aggressively show seeking a peace partner and that Abbas is refusing the offer…

  • Dani Renan

    David, I know that the post was for Iran. But there is no need to exclude our enlightened “alley” Erdogan. Turkey fits at least half. After all, Today marks the 101st anniversary of the Armenian Genocide. Over 1.5 million people were massacred by the Ottoman Empire. Also about 300,000 Assyrians slaughtered in the “Sayfo”, and about 750,000 Greek (Pontic, Ionian, and Cappodicain).

    Blows up civilians around the world: Iran or ISIS?
    A) Iran B) ISIS C) Turkey D) A and B;

    Murders gay people: Iran or ISIS?
    A) Iran B) ISIS C) Turkey D) A and B
    A and B, didn’t you know?;

    Calls to destroy Israel: Iran or ISIS?
    A) Iran B) ISIS C) Turkey D) All the above;
    All the above;

    Imposes theocratic dictatorship: Iran or ISIS?
    A) Iran B) ISIS C) Turkey D) All the above.
    You guessed it, All the above;

    Seeks global militant Islamic rule: Iran or ISIS?
    A) Iran B) ISIS C) Turkey D) All the above.
    mmm… Again All the above;

    Persecutes minorities: Iran or ISIS?
    A) Iran B) ISIS C) Turkey D) All the above.
    Surprise, All the above, with a vengence

    Tortures and executes political opponents: Iran or ISIS?
    A) Iran B) ISIS C) Turkey D) All the above.
    A, B, and C

    Jails journalists: Iran or ISIS?
    A) Iran B) ISIS C) Turkey D) All the above.
    Yep, still, All the above.

    Wait, maybe we should include the PA, H’amas, Saudi Arabia, Pakistan……

  • Yaakov

    You can find adolescents who will engage in juvenile conversations on social media for free.