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July 19, 2016 7:34 am

New Israeli App Helps Parents Choose Baby Names

avatar by Shiryn Ghermezian

A new Israeli search engine tool helps expectant parents choose baby names. Photo: Wikimedia Commons.

A new Israeli search engine tool helps expectant parents choose baby names. Photo: Wikimedia Commons.

Two Jerusalem-based app developers recently launched an English version of an application that helps expectant parents decide on a name for their baby, based on their personal references, Israel21c reported on Monday.

The search tool, called The Namestork, asks users to first type in a few of their favorite names or the names of their children. Using those names, the search engine then utilizes a recommendation algorithm that generates a list of suggestions, based on its understanding of what the user likes. The app, which works on most mobile and desktop devices, allows users to save the suggested names they like the most and share them with others in multiple formats.

The English version of the app was released on June 28 and versions in Spanish, Hebrew and Portuguese will be live by the end of August, according to Israel21c. Arabic, Russian, Malay, French and German versions are expected to follow.

“We designed the app to help parents find the perfect name without going through tedious and never-ending name lists,” The Namestork said on its website. “A lot of parents already have a general idea about the ‘feeling’ of the name they’re looking for, but they still can’t find the one. The idea is to use a technological solution that will translate this general feeling into a list of names with the highest match potential.”

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Roy Golan, co-developer of The Namestock, told Israel21c that the search engine tool is “an important hobby” of his, since it has no outside funding. “Nevertheless, we are definitely looking to expand the app’s activity and release versions in additional languages in the near future,” he added.

The Namestork’s recommendation algorithm draws suggestions from a database of over 30,000 names and years of gathered data regarding preferred names.

The baby-naming tool said it is dependent on a collaborative filtering technology that helps it to make personalized recommendations based on behavior patterns of users. Applications using this technology “optimize the way users discover items and increase the likelihood of a match,” according to The Namestork website.

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