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August 18, 2016 10:36 am

Ford Buys Israeli Startup to Improve Self-Driving Car Technology

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The Ford logo. Photo: Wikimedia Commons.

The Ford logo. Photo: Wikimedia Commons. – Ford Motor Co. recently bought the Israeli startup, SAIPS, to improve its driverless car technology and plans to put these vehicles on the road in a ride-sharing service by 2021, the company announced this week.

SAIPS, an Israeli company focusing on machine learning and computer vision, is one of four investments Ford is making to enhance its technology and eventually deliver a fully autonomous vehicle.

“SAIPS has developed algorithmic solutions in image and video processing, deep learning, signal processing and classification,” Ford officials said. “This expertise will help Ford autonomous vehicles learn and adapt to the surroundings of their environment.”

SAIPS, founded in 2013 by CEO Udy Danino, Chief Technology Officer Rotem Littman and U.S. Branch Manager Noga Zieber, is based in Tel-Aviv and has 15 employees. The startup’s most recent clients include HP and Israel Aerospace Industries.

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