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March 14, 2017 2:42 pm

‘My Bath House Hotter Than Auschwitz Ovens,’ Says Owner of Siberian Sauna to Explain Nazi Imagery in Name, Advertising

avatar by Ruthie Blum

Email a copy of "‘My Bath House Hotter Than Auschwitz Ovens,’ Says Owner of Siberian Sauna to Explain Nazi Imagery in Name, Advertising" to a friend
A woman in a steam bath. Photo: Wikipedia.

A woman in a steam bath. Photo: Wikipedia.

A bath house in Sibera named after a Nazi Military Intelligence unit and advertised with the slogan “Auschwitz ain’t got nothin’ on us,” has caused a media stir in Russia, the Hebrew news site nrg reported on Tuesday.

Vyacheslav Boyev, the proprietor of Abwehr in Novosibirsk, bluntly responded to a local journalist’s question about using Nazi imagery to describe a sauna: “Do you know what they did at Auschwitz? They burned people. Well, my bath house is even hotter than [the ovens of] Auschwitz.”

According to the report, following circulation of the story on social media, the mainstream press picked up on it and the owner removed the imagery.

The controversial ad for a bath house in Sibera. Photo: Screenshot.

The controversial ad for a bath house in Sibera. Photo: Screenshot.

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