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March 15, 2017 11:11 am

Tel Aviv Beach Features First of Its Kind ‘Pop-Up’ Hotel Suite

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This lifeguard tower on a Tel Aviv beach was transformed into a high-end hotel suite. Photo: Guy Yehieli.

This lifeguard tower on a Tel Aviv beach was transformed into a high-end hotel suite. Photo: Guy Yehieli.

JNS.org – Tel Aviv has opened a “pop-up” hotel suite in a beachfront lifeguard tower, as part of a wider effort to increase tourism to the city.

The tiny “one-of-its-kind oceanfront hotel,” fully equipped with room service and a personal butler, is located on Frishman Beach, Israel’s Ministry of Tourism said in a statement.

Guests of the suite will be selected from winners of an online photo competition co-sponsored by the Tourism Ministry and a large online discount hotel website, but the room is not open for rent by the general public.

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The pop-up suite — designed by Aline Langlieb and graffiti artist Edgar Rafael — is part of a campaign to encourage visitors to Israel’s White City. Tourism Ministry Director-General Amir Halevi and Tel Aviv Mayor Ron Huldai officially opened the room this week.

The hotel will return to its day job as a lifeguard tower at the beginning of the swimsuit season in April.

 

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