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April 26, 2017 4:00 pm

Israeli Female Entrepreneurs Talk About What Makes ‘Silicon Wadi’ Tick

avatar by Shiryn Ghermezian

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Eynat Guez, CEO and co-founder of Papaya Global. Photo: Screenshot.

In a video published by Mercedes-Benz on YouTube last week, three Israeli female entrepreneurs talked about the Jewish state’s start-up scene and what makes it a special place for talented minds.

“Israel is one of the top five technology ecosystems in the world,” Adi Ofek — CEO of Mercedes-Benz Research & Development Tel Aviv — said. “Second to Silicon Valley in terms of innovation. Fourth largest talent pool in the world. Where else can we be? In Israel you can find deep insights; deep technology and this is where we shine.”

Fashion designer and O-Cercle co-founder Ayala Meromi Keinan said that in “Silicon Wadi” — a moniker for Israel’s high-tech sector — “something is always happening. People are always working on projects and you want to be involved, you don’t want to miss anything.”

“Israel is a small market,” she went on to say. “This is the reason why every start-up in Israel, from day one, thinks about the global market.”

Eynat Guez — co-founder and CEO of Papaya Global — said that for women in Israel’s technology world, it is all about balancing responsibilities. She noted, “We work harder in the nights, earlier in the mornings…But we are very flexible.”

Watch the video below:

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