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October 17, 2017 2:28 pm

From Start-Up Nation to Ramp-Up Nation: Israel’s New Approach to Innovation

avatar by Jeffrey Barken / JNS.org

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The Tel Aviv shoreline. Photo: Wikimedia Commons.

JNS.org – Dan Senor and Saul Singer’s 2009 book, Start-Up Nation: The Story of Israel’s Economic Miracle, first captured Israel’s chutzpah-driven culture of innovation. The book endeavored to understand why, despite being a country confronted by significant existential threats and possessing limited natural resources, the Jewish state is home to more flourishing high-tech ventures than most other industrialized nations.

Senor and Singer identified a winning business model that has become the gold standard for fledgling companies in Israel: to become what industry professionals call a “unicorn” — a start-up that has achieved a $1 billion valuation. To get there, engineers develop groundbreaking first-generation products during a pilot stage and then sell their intellectual properties to multinational companies capable of scaling production to meet global demand.

Recently, though, stunning multi-billion dollar acquisitions have prompted Israeli companies to rethink what’s possible.

Principal among such notable buyouts was Intel’s 2017 record-breaking purchase of the Israeli start-up Mobileye, a high-tech producer of advanced driver-assistance systems, for $15.3 billion.

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“Sometimes I’m uncomfortable with the term ‘start-up nation,’” Raphael Gross, co-founder of the Israel Aliyah Fund, an online platform that reconsiders what Israel can offer Diaspora Jews, told JNS.org. “People don’t realize that Mobileye was started nearly 20 years ago at Hebrew University. At what point is a venture no longer a start-up but, rather, a full-fledged company?”

Gross suggested that Israel has become a “ramp-up nation,” capable of spawning start-ups that can grow beyond nascent developmental stages and become world leaders in their fields.

But Shahar Matorin, Israel country manager for Startup Grind, acknowledges that the country faces a critical challenge before it can accomplish such a transformative feat.

“[We’re beginning] to understand [what] skills that we don’t have in Israel –marketing and business development,” Matorin told JNS.org. “Our people are traditionally the visionaries, they want to engineer the tech and then move on to the next project, but it’s a game of business models now.”

Startup Grind is a San Francisco-based global community for innovators and entrepreneurs that, according to its website, hosts “monthly events in 250 cities and 100 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies.”

Matorin noted that Israelis are natural networkers and problem-solvers, ad that accelerators are popping up in cities across Israel to facilitate growth and nurture “ramp-up nation” leaders.

“We saw that we needed to offer more focus and value,” Lion David, founder of Madgera – Startup Hatchery, an accelerator and mentoring hub based on Kibbutz Revivim, told JNS.org. Madgera’s mission reflects not only changing ambitions among innovators, but also the enhanced faith that investors now have in Israeli ingenuity.

“Investors used to want the exit. Now they want the five-to-10-year vision and are willing to invest more,” David said.

Madgera can host up to four start-ups, working in teams of three or more people, at a time. David described the Madgera method: “We meet in an open space, and every start-up gets two tables. … Twice a week, we have mentors. There are no lectures or courses. We deal with every start-up according to its own needs and establish milestones.”

Business-to-customer-oriented companies are ideal participants for Madgera, because their infrastructure is typically less complex.

“We want [the start-ups] to be able to get to market in four to six months and to achieve a proof of concept shortly thereafter,” said David.

Perhaps Madgera’s greatest draw is its location. The accelerator’s distance from fast-paced Tel Aviv removes some of the pressures and distractions that innovators would otherwise face. The fact that Madgera is a kibbutz venture also instills a different culture in the companies it fosters. Participants mingle with their hosts, and bring their families — who enjoy all the rural and communal pleasures that kibbutz life offers, such as the pool, gym and dining hall.

“If or when a start-up gets an investment, [it] can repay the kibbutz or offer equity,” David explained.

Madgera’s community-driven model speaks to a larger phenomenon that Matorin and Gross agree is beginning to influence Israel’s start-up culture. “In the last few years, you … see a move toward tech for tech’s sake,” said Matorin.

He described a new economy in which altruistic ventures are on the rise as people look to solve global problems, such as hunger.

Concurrently, new start-ups are raising money not from venture capital firms and traditional middlemen, but directly from communities and families, demonstrating a public commitment to social causes.

Time will tell whether Israel’s start-up nation can become the ramp-up nation that Gross, Matorin and David envision. In the meantime, it’s clear that Israel is reinventing its fundamental approach to innovation.

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