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August 8, 2018 9:49 am

Israeli Company Delivering Food by Drone in Iceland Expands Route

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A Flytrex drone carrying a package. Photo: Screenshot/YouTube. – An Israeli technology firm is providing takeout-food delivery services to Icelanders in the capital of Reykjavík, and expanding its supply routes from one test route to 13.

Almost half of Reykjavík will be able to receive delicacies delivered by drone right to their backyards, thanks to Flytrex, a Tel Aviv-based startup in partnership with, Iceland’s largest supplier of restaurant delivery food.

Reykjavík is a city divided by a large bay. Flytrex will now enable many residents to receive food deliveries, which will be sent on unmanned aerial vehicles capable of diverting up to 700 meters off its flight path to make deliveries in approved neighborhoods, cutting delivery times down to mere minutes.

A young Chabad-Lubavitch couple, Rabbi Avi and Mushky Feldman, just opened Chabad of Iceland in Reykjavík, which serves the needs of local Jewish residents and tourists, including offering kosher food. Feldman is the first permanent rabbi in Iceland’s history and the center is the country’s first institutional Jewish presence.

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